Gen Alpha Insights: The Future of Marketing Is 12 Years Old

Gen Alpha Insights: The Future of Marketing Is 12 Years Old

Gen Alpha isn’t the future of marketing; they’re already influencing it. In this episode, we turn the mic over to the most honest focus group you’ll ever meet: Gen Alpha kids, ages 11 and 12. These digital natives are growing up swiping, streaming, gaming, and shaping household purchases, and by 2025, tweens are expected to influence more than $500B in global spending. So instead of guessing what works, we asked them directly. What kinds of ads actually stop their scroll? What makes a brand cool or instantly cringey? Do influencers really matter more than ads? And what do they wish marketers would stop doing immediately? The answers are smart, funny, brutally honest, and incredibly insightful. If you’re a brand, marketer, or leader looking to understand what’s next, this episode is a must-listen. The best marketing strategy might start with listening to the kids.

The Client Whisperer: Building Stronger Partnerships with Grit & Grace

Amie sits down with Terra Chamberlin, Director of Client Service. With two decades of experience leading accounts at top global agencies, Terra knows what it really takes to create smart, seamless, and successful client-agency partnerships. From building trust to navigating tough conversations, she shares what great client service really looks like—and why it’s so much more than just “keeping the client happy.” This episode covers what separates good account leadership from great, how to build trust quickly and navigate tension with confidence, the right way to push back without breaking the relationship, how to protect your team’s energy and avoid burnout, and why strong partnerships ultimately lead to stronger work—and better results. If you're in account leadership, on the client side, or just want to work better across teams, this one’s full of real talk, practical advice, and behind-the-scenes insights you won’t want to miss.

Entering The Marketing World Post-Grad

Meet Leyla Lewis, E29’s newest team member, who joined the agency straight out of college. Perfect for students, recent grads, or anyone curious about the realities of agency life, this conversation offers a behind-the-scenes look at what it’s really like to transition from the classroom to the fast-paced world of clients and campaigns. Leyla shares with Amie her honest take on starting her first full-time role, the lessons she’s learned so far, and what surprised her most about the shift from college to career. This episode is a candid, relatable listen for anyone at the start of their own professional journey.To learn more about E29 and 29 Minutes of Marketing Grit, visit e29marketing.com

Retail Media Networks Revealed: How Brands Win in 2025

This episode dives into one of the biggest shifts in retail and digital media: Retail Media Networks. From Amazon to Walmart to Target, RMNs are transforming how brands reach shoppers. Crystal Vincent, Associate Director of Client Experience at Goodway Group, joins the conversation to break down how these networks work—and how brands are using them to win. With deep expertise in retail media strategy and full-funnel integration, Crystal shares insights on leveraging first-party data, dynamic creative, and cross-channel campaigns.To discover more from E29 & 29 Minutes of Marketing Grit, head to e29marketing.com

Interning with Impact: Ella Crovetto on Building Something Bigger

What happens when you give a college intern full ownershipof a podcast launch? If you're lucky, you get Ella Crovetto. In this episode of 29 Minutes of Marketing Grit,host Amie Stanley sits down with E29 Marketing’s Summer Intern, Ella Crovetto—the driving force behind the launch of this very podcast. From research and scripting to scheduling and rollouts, Ella brought the grit to life in every step of the process. We dive into what it’s like to intern at a modern marketingagency, how the podcast came to be, and what Gen Z wants from brands, content, and leadership today. Whether you're a marketer, manager, or student, this episode is a reminder that with the right mindset—and a little trust—early career talent can deliver game-changing impact. To learn more about E29, visit e29marketing.com