Above the Cloud
Gratis podcast

Above the Cloud

Podcast af Above the Cloud

Above the Cloud is a podcast from Localogy (formerly The LSA) that is focused on the business of creating technologies that help local companies run their businesses more effectively. 

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Alle episoder

36 episoder
episode Episode 36: "The Answers Evolution," with Duane Forrester artwork
Episode 36: "The Answers Evolution," with Duane Forrester
This episode features Yext VP of Industry Insights Duane Forrester discussing the evolution of search ranking factors. We discuss how the search engines have evolved well past keywords to discerning user intent, and why this demands that business structure their data in order to remain relevant in a new search environment.
05. dec. 2019 - 30 min
episode Episode 35: "The Evolving Yellow Sales Channel" with Elise Balsillie artwork
Episode 35: "The Evolving Yellow Sales Channel" with Elise Balsillie
Transformation has been a key challenge for legacy media organizations, and this challenge is arguably most acute in the sales organization. Elise Balsillie leads sales at Australia’s Yellow (aka Sensis) and discusses how sales has evolved in her organization with podcast host Charles Laughlin.
21. nov. 2019 - 28 min
episode Episode 34: - "Hearables, 5G and Des Moines" with the Localogy Analyst Team artwork
Episode 34: - "Hearables, 5G and Des Moines" with the Localogy Analyst Team
The LSA analyst team tore into a stack of hot button issues in part two of our most recent around the horn sessions. We cover the potential market opportunity for 'hearables", the real impact 5G will have on local, and why we should all think about moving to Des Moines.
07. nov. 2019 - 14 min
episode Episode 33: "Share of Ear, Unicorns, & More" with the LSA Analyst Team artwork
Episode 33: "Share of Ear, Unicorns, & More" with the LSA Analyst Team
LSA's analyst team gathered for one of their periodical roundtable bull sessions last week. Among the topics they kick around include the future of privacy, why boards are the real villains in the demise of companies like WeWork, and why it makes sense for SMB software companies to treat small businesses like consumers.
27. okt. 2019 - 25 min
episode Episode 32: "The State of Retail," with Synup's Brett House artwork
Episode 32: "The State of Retail," with Synup's Brett House
The LSA talks to Synup SVP, Growth, Brett House about the company's "State of Retail 2019" report and generally how brands need to readjust their marketing to the new realities of the consumer path to purchase.
04. okt. 2019 - 27 min
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