Accelerate Your Business Growth
Podcast af Diane Helbig
Featured on Inc.com's list of 100 Podcasts That Will Make You Smarter, Better, and Wiser, MSNBC's Your Business, and on the Fit Small Business list of best small business podcasts, this show is designed to help small business owners, salespeople, and new entrepreneurs with the various aspects of business success. We have a great lineup of guests and topics scheduled. We’ll be talking about everything from sales to employee issues; from technology to social media; from work-life balance to exploring uncharted territory. The host, Diane Helbig's goal is to help you remove challenges so that you can realize your own success with your business. Be sure to subscribe to the iTunes channel or follow this podcast so you never miss an episode! Small business owners face challenges in a variety of areas throughout their ownership journey. For some the challenge is creating a sales strategy that brings results. For others dealing with employees can be very challenging. Growing pains come up at startup, growth, and exit. Marketing and branding are two topics that can be confusing for businessowners. Leadership and communication are also areas where leaders struggle. Finding answers, ideas, resources, and tools can make the journey easier. The guests who join Diane are experts in their fields. They provide actional expertise so the small business owner, leader, or salesperson can put those ideas into action. The host, Diane Helbig, has over 20 years of experience in business leadership and sales. She advises small business owners and trains professionals on leadership, selling, customer service, and time management. The podcast provides her with another way to get valuable information in front of businessowners, sales professionals, and business leaders. No matter what country you are in, from the United States to Canada to Australia to the European Union, the answers in each episode are valuable. Leaders in every industry can connect with the experts and learn from them. What’s your pain? Succession planning? Marketing? Business growth? Hiring? Legal and/or accounting issues? Family business challenges? Sales? Strategic planning? Dealing with employees? Creating structure and process? Networking successfully? Prospecting? Account management? Using discovery to grow? If it’s a business topic we have the guests who can help you. Many guests are bestselling authors and offer free resources or promotions on their products or services. Some of them have podcasts as well so you can tap into their guests as well. The guests have been curated from all over the world to bring you relevant, timely ideas you can implement immediately. Some evergreen topics include: podcasting, branding, marketing a small business, social media marketing, business systems, entrepreneurial dreams, leaving a legacy, team building, servant leadership, SEO, cashflow, emotional intelligence, cold outreach, cold calling, investing, ideal client, bottom line, sales development, adaptive leadership, feedback, workforce development, decision making, profit, goal setting, trust based selling, personal brand, mindset, scale small business, fear of selling, marketing strategies, LinkedIn, revenue generating, click funnels, lead generation, how to sell more, negotiation, digital marketing, small business tax, culture.
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Welcome to another episode of Accelerate Your Business Growth! Today, host Diane Helbig sits down with team building expert Matt May, president of Premier Team Building and Interactive Experiences [https://premierteambuilding.com/]. With years of experience designing and leading team building programs for organizations across the globe, Matt offers a fresh perspective on why the term “team building” sometimes has a bad reputation—and how to shift it into something employees actually look forward to. In this insightful conversation, Matt unpacks what makes team building activities memorable (in a good way), why fun isn’t just a “nice-to-have,” and how thoughtfully orchestrated events can organically foster connection, collaboration, and ultimately drive better business results. Whether you’ve attended your fair share of cringeworthy trust falls, or you’re just looking for creative ways to strengthen your workplace culture, you’ll find practical tips on choosing the right experience, the importance of safety and inclusivity, and how even lighthearted competition can bring teams closer together. Tune in as Diane and Matt break down misconceptions and share inspiring success stories—because as we return to more in-person work, building genuine human connections might just be the key to your organization’s growth. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling [https://www.amazon.com/Succeed-Without-Selling-Think-About/dp/1642799920/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=] today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts [https://blog.feedspot.com/business_growth_podcasts/]. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT%2FFgIJlb835ZKFiFOHxhEFARK%2FBBVCPNdKBkbShUaSeHKGdHoF82yVEgmKEjuFxcD%2B0v6I1cG5ZJIGCNGGh0R0AlfCRQf1OadVR8lXCYh], Top 25 Evergreen Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT%2Blz%2BIUkG5ZNXEiZUFRRGFwlZyO5I%2BeWSUhfzGuTpHtnOGL8OVQbja0%2FlFUsWElkZB0v9DkcB4ZdV3%2BJZKiFK4dVMCBtOA%2FejWQ%3D%3D] and Top 50 Business Growth Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT91sMGFD586FIGihUKCVNAwVV%2FRJDB%2FShGPIcShYVTgjSG8znG8m5YA8SKVcU7kvW9Ez%2BEFYJ8pNNEhtSEhpR0MFaEh9H0cCUWB8iVCgmVQ%3D%3D] on the web. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises [https://www.helbigenterprises.com/]to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
Welcome to Accelerate Your Business Growth! In today’s episode, host Diane Helbig sits down with Gair Maxwell—author, brand strategist, and keynote speaker whose influence spans powerhouse names like Apple, Caterpillar, and NAPA. Gair brings his broadcast journalist flair to the conversation as he reveals what it really takes for everyday leaders and small to midsize businesses to build irresistible brands. Drawing from his acclaimed book Big Little Legends, Gair unpacks the four defining criteria behind legendary local businesses that attract devoted fans and steady streams of customers—think Café du Monde, Pike Place Fish Market, and even a humble used car dealership that became “Canada’s Huggable Car Dealer.” He shares the vital importance of brand stories rooted in authenticity and values, why “just marketing” will never measure up to a touch of magic, and the classic mistakes leaders make when they rely solely on products and services to stand out. Gair also weaves memorable lessons from icons like Steve Jobs, Nike, and even Eddie Van Halen—illustrating how originality and storytelling can transform your business into a community legend. Whether you’re a business owner, marketer, or simply looking for inspiration, this episode will challenge you to step into your own unique story and discover the magic within your brand. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling [https://www.amazon.com/Succeed-Without-Selling-Think-About/dp/1642799920/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=]today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts [https://blog.feedspot.com/business_growth_podcasts/]. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT%2FFgIJlb835ZKFiFOHxhEFARK%2FBBVCPNdKBkbShUaSeHKGdHoF82yVEgmKEjuFxcD%2B0v6I1cG5ZJIGCNGGh0R0AlfCRQf1OadVR8lXCYh], Top 25 Evergreen Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT%2Blz%2BIUkG5ZNXEiZUFRRGFwlZyO5I%2BeWSUhfzGuTpHtnOGL8OVQbja0%2FlFUsWElkZB0v9DkcB4ZdV3%2BJZKiFK4dVMCBtOA%2FejWQ%3D%3D] and Top 50 Business Growth Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT91sMGFD586FIGihUKCVNAwVV%2FRJDB%2FShGPIcShYVTgjSG8znG8m5YA8SKVcU7kvW9Ez%2BEFYJ8pNNEhtSEhpR0MFaEh9H0cCUWB8iVCgmVQ%3D%3D] on the web. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises [https://www.helbigenterprises.com/]to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
Welcome to another episode of Accelerate Your Business Growth! Today’s conversation dives deep into one of the most overlooked yet crucial aspects of business success: building a solid brand foundation. Host Diane Helbig sits down with Lisa Haggis, founder of Realize Your Brand [https://www.realizeyourbrand.com/] and an expert in marketing, branding, and business strategy. Lisa brings nearly two decades of experience to the table, helping service-based entrepreneurs and small businesses discover what truly makes them unique and worth talking about. In this episode, Lisa demystifies the key differences between marketing and branding, explaining why good branding isn’t just a surface-level polish but the substance that makes your business stand out from the crowd. She shares actionable advice on how to create a brand that’s meaningful, valuable, and original—and why your brand’s strength comes not just from eye-catching messaging, but from a genuine point of view and clear company philosophy. Lisa offers practical steps for evolving your brand, emphasizes the importance of authenticity over personality, discusses common pitfalls, and shares real-world examples of brands—big and small—that have truly nailed what sets them apart. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling [https://www.amazon.com/Succeed-Without-Selling-Think-About/dp/1642799920/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=]today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts [https://blog.feedspot.com/business_growth_podcasts/]. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT%2FFgIJlb835ZKFiFOHxhEFARK%2FBBVCPNdKBkbShUaSeHKGdHoF82yVEgmKEjuFxcD%2B0v6I1cG5ZJIGCNGGh0R0AlfCRQf1OadVR8lXCYh], Top 25 Evergreen Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT%2Blz%2BIUkG5ZNXEiZUFRRGFwlZyO5I%2BeWSUhfzGuTpHtnOGL8OVQbja0%2FlFUsWElkZB0v9DkcB4ZdV3%2BJZKiFK4dVMCBtOA%2FejWQ%3D%3D] and Top 50 Business Growth Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT91sMGFD586FIGihUKCVNAwVV%2FRJDB%2FShGPIcShYVTgjSG8znG8m5YA8SKVcU7kvW9Ez%2BEFYJ8pNNEhtSEhpR0MFaEh9H0cCUWB8iVCgmVQ%3D%3D] on the web. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises [https://www.helbigenterprises.com/]to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
Welcome to another episode of Accelerate Your Business Growth! Today, host Diane Helbig is joined by Andy Cabasso—a digital marketer, founder of Postaga [https://postaga.com/], lawyer, speaker, and even a former Guinness World Record holder. Andy brings a wealth of experience from starting, building, and selling a successful digital agency to now empowering others through his all-in-one platform for cold outreach. In this insightful conversation, Andy and Diane dive deep into the world of cold outreach, revealing five proven strategies that help business owners, marketers, and sales professionals connect with journalists, bloggers, podcasters, potential customers, and affiliates. Andy breaks down the universal process behind effective cold emailing, shares actionable tips for successful prospecting, and emphasizes the importance of personalization and creativity in your email copy. He even highlights some of the most common mistakes people make—and how to avoid them. Whether you’re looking to improve your sales pipeline, boost your PR, or master link building for SEO, this episode is packed with advice you can use right away. Get ready to take notes and elevate your outreach game! If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling [https://www.amazon.com/Succeed-Without-Selling-Think-About/dp/1642799920/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=]today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts [https://blog.feedspot.com/business_growth_podcasts/]. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT%2FFgIJlb835ZKFiFOHxhEFARK%2FBBVCPNdKBkbShUaSeHKGdHoF82yVEgmKEjuFxcD%2B0v6I1cG5ZJIGCNGGh0R0AlfCRQf1OadVR8lXCYh], Top 25 Evergreen Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT%2Blz%2BIUkG5ZNXEiZUFRRGFwlZyO5I%2BeWSUhfzGuTpHtnOGL8OVQbja0%2FlFUsWElkZB0v9DkcB4ZdV3%2BJZKiFK4dVMCBtOA%2FejWQ%3D%3D] and Top 50 Business Growth Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT91sMGFD586FIGihUKCVNAwVV%2FRJDB%2FShGPIcShYVTgjSG8znG8m5YA8SKVcU7kvW9Ez%2BEFYJ8pNNEhtSEhpR0MFaEh9H0cCUWB8iVCgmVQ%3D%3D] on the web. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises [https://www.helbigenterprises.com/]to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
Welcome back to Accelerate Your Business Growth! In today’s episode, Diane Helbig is joined by branding and strategy powerhouse Michele [https://premierdesignsonline.com/] Kasl [https://premierdesignsonline.com/], who brings over 20 years of experience at the intersection of branding, design, and creative strategy. Michele dives deep into the dramatic shifts happening in digital marketing—think evolving search algorithms, the rise of trusted online communities like Reddit and Pinterest, and the essential role of email marketing in today’s noisy, fast-changing landscape. Together, Diane and Michele break down what most business owners are getting wrong about how people find them online, why being a generalist is no longer enough, and how authenticity and specificity are the keys to building a trustworthy digital presence. You’ll hear practical insights on leveraging AI as a tool (not a crutch), focusing your messaging, building community the right way, and playing the long game when it comes to online growth. Whether you’re a small business owner feeling overwhelmed by the latest changes, or a marketer looking for fresh strategies, you’ll walk away from this conversation with Michele feeling inspired and equipped to adapt—and thrive—in the new digital era. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling [https://www.amazon.com/Succeed-Without-Selling-Think-About/dp/1642799920/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=] today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts [https://blog.feedspot.com/business_growth_podcasts/]. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT%2FFgIJlb835ZKFiFOHxhEFARK%2FBBVCPNdKBkbShUaSeHKGdHoF82yVEgmKEjuFxcD%2B0v6I1cG5ZJIGCNGGh0R0AlfCRQf1OadVR8lXCYh], Top 25 Evergreen Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT%2Blz%2BIUkG5ZNXEiZUFRRGFwlZyO5I%2BeWSUhfzGuTpHtnOGL8OVQbja0%2FlFUsWElkZB0v9DkcB4ZdV3%2BJZKiFK4dVMCBtOA%2FejWQ%3D%3D] and Top 50 Business Growth Podcasts [https://www.feedspot.com/fs/tk/GEbRwGdO4xoc4xMb2cpJzRJEzbVnTBYbHeTiSgbNGc4URfrhZCAX7hboExfYyEnNEQ7A9Y9S8PYR3R9KHAkj2RdWCPChI%2BLlVSAVSAUIWscVR%2FnkoVkiKhMUIFLT91sMGFD586FIGihUKCVNAwVV%2FRJDB%2FShGPIcShYVTgjSG8znG8m5YA8SKVcU7kvW9Ez%2BEFYJ8pNNEhtSEhpR0MFaEh9H0cCUWB8iVCgmVQ%3D%3D] on the web. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises [https://www.helbigenterprises.com/] to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
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