EP229: From farmers market to over 100,000 customers in 2 years (Curtis Fairweather / Primal Pantry)

EP229: From farmers market to over 100,000 customers in 2 years (Curtis Fairweather / Primal Pantry)

For episode 229, we sat down with Curtis Fairweather, founder of Primal Pantry, to map out an absolute masterclass in online business scaling and relentless execution. We chart the incredible journey Curtis took from a single bone broth stall at local markets in late 2024 to a massive direct to consumer brand serving over 100,000 customers by Q2 2026. He shares the raw reality of walking away from a six year full time career to go all in on his business, revealing the exact frameworks that allowed him to quickly scale from a single rough product to a diverse lineup of 40 separate items, including a newly launched premium face care line. We unpack the high speed testing grounds of physical markets and Facebook Marketplace, showing how early customer conversations can help you perfectly nail your pricing and offer before spending massive capital. Curtis explains how he watched people interact with his products in real time, noting their hesitation over prices or their specific reasons for buying. This direct feedback loop is what allowed him to realize his market wanted a solution for dry or irritated skin rather than a standard beauty product, fundamentally shifting his entire business strategy before he ever built a massive website. Curtis details how he systematically aligned digital advertising with high impact email campaigns to create deep brand trust and predictable revenue spikes. He breaks down the fascinating mechanics of how an email blast can actually drive customer engagement and comments on active social media ads, boosting the overall efficiency of his marketing ecosystem. We also dive into the economics of managing 40 separate product variations, discussing how core winning products can subsidize the exploration of new ideas and how a business can maintain an affordable price point for its community while continuing to grow rapidly. Finally, we discuss the mental barriers that hold most entrepreneurs back from scaling. Curtis emphasizes the importance of taking volume action rather than trying to perfect a business model in a vacuum. He also explains his mission driven framework, illustrating how establishing a clear north star goal to help as many people as possible with skin conditions acts as the ultimate filter for making major corporate decisions. Check out Primal Pantry here: www.Primalpantry.co.nz ___________________ We’d like to thank our sponsor for this episode, Rosefern Homes. Check them out here: www.rosefernhomes.co.nz ___________________ Produced by Buddy Booth

EP228: Important Podcast Update! Mid year recap | David Melse

For episode 228, David and Buddy go to the pub!

EP227: The Future of NZ Finance: The insurance Trifecta (Lucas Yeung / Invicta financial)

For episode 227, we sit down with Lucas Yeung, the co-founder of Invicta Financial, for a deep dive into his journey from being "young, dumb, and broke" to leading one of New Zealand’s fastest-growing financial services firms. Recorded on-site at their Christchurch office, this conversation marks Lucas’s first appearance on the podcast and explores the story of his career. Lucas recounts the humble beginnings of Invicta, which he started alongside his co-founder Tom just five years ago. Operating from a kitchen table in a small townhouse, the pair built the foundation of what has now become a multi-city operation. The business has since expanded rapidly into Auckland and Wellington, with Lucas sharing exciting updates on their brand new Queen Street office currently under renovation to accommodate their growing team. A major theme of the episode is Lucas’s vision for a "one-stop shop" in the financial sector. He explains why Invicta is moving away from the traditional niche model of financial advice to create a seamless experience where clients can manage mortgages, insurance, and KiwiSaver all under one roof. He provides a fascinating breakdown of the synergy between insurance and KiwiSaver, detailing how they use insurance for immediate protection while building a client's KiwiSaver balance to a point where it can eventually "take over" the risk as premiums naturally rise with age. The conversation also touches on the realities of scaling a service-based business. Lucas reflects on the pivotal decision to grow beyond a two-man operation, highlighting the success of their first employee, Jared, who joined at age 20 and has since become a cornerstone of their management team. Looking toward the future, Lucas doesn't hold back on his ambitions, discussing the goal of dominating the New Zealand "trifecta" of major cities and the long-term dream of potentially taking the company public—a rare feat in the local financial industry. Finally, Lucas pulls back the curtain on the world of lead generation and marketing. He describes the mechanics of buying leads for insurance comparisons and why Invicta is shifting its strategy this year to focus on building a household brand name. Whether you're interested in the inner workings of the New Zealand financial landscape or the grit required to scale a startup from a kitchen table to a national presence, this episode offers a transparent and inspiring look at modern entrepreneurship.  Check out Invicta Financial here: www.invictafinancial.co.nz ___________________ We’d like to thank our sponsor for this episode, Rosefern Homes. Check them out here: www.rosefernhomes.co.nz ___________________ Produced by Buddy Booth

EP226: Redefining Quality in Modern Townhouse Design (Paul Szybiak / ROSEFERN)

For episode 226, we met up with Paul Szybiak to check out 3 different building sites across Christchurch, documenting each stage of the building process for a ROSEFERN home. We see a freshly demolished site, to a construction site, to a newly completed townhouse. At each new location we get to hear about the challenges and wins of developing during the Christchurch development boom, and what the future of ROSEFERN HOMES looks like.  We’d like to thank our sponsor for this episode, Rosefern Homes. Check them out here: https://www.rosefernhomes.co.nz/ ___________________ Produced by Buddy Booth

EP225: Why Private Credit is the Ultimate "Boring" Wealth Builder (Simon Rolland/ZURIX)

For episode 225, we sat down with Simon Rolland for an exclusive interview about the new secret brand he has been building, ZURIX.CO.NZ [http://zurix.co.nz]. In his most personal conversation yet, Simon explains how this business aligns with a childhood dream of his, how his own son inspired the company name, and how mountaineering in his 20s shaped the new logo. After starting, scaling, and selling multiple businesses, Simon has a new approach to running this business, with a key focus on NOT scaling, and instead building for the next 30 years. Simon talks about his shift away from the high-velocity startup environment toward a more stable and sustainable legacy. He explains his philosophy of finding value in companies that are often overlooked because they appear analog or outdated, and he shares the specific steps he took to rebrand Fifo Capital into Zurix. This process wasn't just about a name change though, it was about modernizing systems to unlock hidden potential and turn a standard business into a high-yielding machine. Simon warns listeners about the dangers of buying into an industry where you don't possess the fundamental skills to step in and ‘save the day’ if things go wrong. He also details a pivotal moment in his career involving a private credit deal that generated $23,000 a month with minimal maintenance, which completely reshaped his view on how to effectively place capital. Finally, Simon and David discuss the importance of finding a growth sweet spot rather than chasing scale for its own sake. Simon explains his goal of a balanced business model that maximizes both professional profit and personal freedom, rather than scaling and changing the company completely. Whether you are interested in private credit, looking to acquire your first company, or simply want to learn how to move from working for your business to making your capital work for you, this episode provides a masterclass in strategic thinking.   Check out ZURIX here: www.ZURIX.co.nz ___________________ We’d like to thank our sponsor for this episode, Rosefern Homes. Check them out here: https://www.rosefernhomes.co.nz/ ___________________ Produced by Buddy Booth