How Athletic Directors Can Showcase Their Athletes and Strengthen their Brand

This AD Started Using AI in His Job… It Changed Everything

AI is evolving fast, and athletic directors are already finding practical ways to use it to save time, reduce stress, and improve communication. In this episode of AD360, Greg Vandermade and Scott Rosenberg talk with Shaka Johnson, Athletic Director at Plymouth-Canton Community Schools in Michigan, about how he’s using AI tools like ChatGPT, Claude, Gamma, Otter, and more in his daily workflow. Shaka shares real examples of using AI for parent complaint resolution, email triage, coach evaluations, scheduling, social media content, presentations, student-athlete development, and even personal productivity.

Before You Step in as a New AD, Listen to This (AD 360)

Stepping into a new role as an Athletic Director isn’t just about making changes—it’s about listening, building trust, and setting the right foundation. In this episode of AD360, we’re joined by Jeremy Eubank, AD at Prince Edward County High School, who shares real-world insights on leading through transition. From establishing non-negotiables to building relationships and creating early wins, this conversation is packed with practical strategies for any AD entering a new environment.

How Athletic Directors Can Showcase Their Athletes and Strengthen their Brand

In this episode, Greg Vandermade and Scott Rosenberg interview Steve Montoya from MaxPreps to explore how athletic directors can build program identity, enhance media relationships, and increase visibility for their athletes. Discover actionable strategies to elevate high school sports programs and attract media and recruiting attention.

How a Great Athletic Director to Coach Relationship Unlocks Your Program's Potential

In this episode of AD360, hosts Greg Vandermade and Scott Rosenberg talk with Brandon Derrick, head football coach at Frederica Academy in Georgia. They discuss the vital relationship between coaches and athletic directors, the importance of time management, and the evolving dynamics of coaching through analytics. Derrick emphasizes the need for open communication, the value of analytics in coaching, and the significance of creating a culture of excellence within athletic programs. He also shares insights on budgeting, resource allocation, and the importance of teaching life lessons through sports. Chapters 01:57 Building Relationships: Coaches and Athletic Directors 05:54 The Importance of Time Management in Coaching 09:00 Evolving Coaching Strategies and Team Dynamics 11:57 Creating a Culture of Success in Athletics 14:57 Resources and Support for Athletic Programs 19:59 Budgeting and Financial Strategies in Sports 26:07 The Importance of Philanthropy in Sports Programs 27:02 Leveraging Analytics for Coaching Efficiency 38:49 Evolving Coaching Approaches and Student Development 48:03 Supporting Coaches: The Role of Athletic Directors

AD 360 Live From NADC in Tampa

Greg Vandermade and Scott Rosenberg are live at the 2025 NADC Conference in Tampa, breaking down the event. They cover the energy of the event, common themes, social events taking place, and general advice for an AD on how to make the most out of their experience at this trade show.