S3 EP8: The Culture Architect with Scoop Makhathini

S3 EP8: The Culture Architect with Scoop Makhathini

Siyabonga Ngwekazi or Scoop Makhathini is a cultural architect, media personality, creative entrepreneur and a key voice in SA’s urban culture. For over two decades, he has helped shape and amplify the evolution of African pop culture across TV, radio, fashion, music, sport and digital media. A key personality that has always been ahead of the curve stylistically — contributing to how African fashion evolves within basketball and lifestyle ecosystems and driving how music continues to shape style, attitude, and identity. He has an enduring relationship with centering African culture long before it became globally celebrated and serves as a contributing voice in how urban culture and lifestyle endow African luxury. In this episode 1. An aarly mindset of architecting African culture 2. A clear distinction between Culture vs. Entertainment 3. Media's influence on raising children 4. Reclaiming African identity from Western influence 5. Preserving our heritage: A call to action Links * Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury * Follow us on IG/ LinkedIn @africaonluxury @buyimafoko * For sponsorship enquiries email experience@noble.africa * Follow @theonlyscoopmakhathini on IG

S3 EP7: The Future Fossil with Lezanne Viviers

Lezanne Viviers is a Johannesburg-based conceptual fashion designer, artist and founder of VIVIERS, a sustainable, handcrafted clothing studio working at the intersection of sculpture, fashion, craft and design. Through VIVIERS, Lezanne creates garments she describes as “future fossils” — pieces born from South African soil, yet carrying universal questions about identity, beauty, belonging and the future of luxury. In this episode 1. Fashion as a language of being 2. Abundance and the craft of conscious luxury 3. Understanding origins: Material intelligence and responsible making 4. Community & co-creation: supporting local industries and ecosystems 5. Time, permanence and future fossils Links * Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury * Follow us on IG/ LinkedIn @africaonluxury @buyimafoko * For media and sales enquiries email experience@noble.africa * Follow @lezanneviviers & @viviers.studio on IG

S3 EP6: The Making of an Artrepreneur with Monalisa Molefe

Monalisa is an artrepreneur who has quietly but decisively shaped how contemporary African art is collected, positioned, and valued. She is the Founder and Managing Director of Artform Factory and Artform Advisory, where she works with collectors, brands, and institutions. Here her work sets to build thoughtful, long-term relationships with African art grounded in cultural intelligence, stewardship, and legacy. She previously was recognised in the Top 40 Under 40 Most Influential People of African Descent, and named one of Top 50 Black African Women Entrepreneurs to Watch. In this episode 1. Defining the 'Artpreneur' mindset and why it's an important distinction in the African art context 2. Art Consumerism: Narrative vs. Speed 3. Conservation Framing, value preservation and the hidden nuances behind Africa's art industry 4. African Art's Future: Infrastructure, and the role art advisors, collectors, and institutions play in building a more sustainable, long-term ecosystem 5. Identifying the continent's art market gaps, breaking the industry gatekeeping and leveraging platforms like Investec Art Fair to build global recognition Links * Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury * Follow us on IG/ LinkedIn @africaonluxury @buyimafoko * For sponsorship enquiries email experience@noble.africa * Follow @monamolefe on IG

S3 EP5: Wearing the Future with R'frique

Through a carefully curated wardrobe of pieces from leading African designers, R’Frique is pioneering a circular fashion model rooted in sustainability, craftsmanship, and cultural pride. Guided by a shared belief that African luxury should be both globally visible and locally accessible, Ceejay and Lebi are challenging traditional retail structures while championing conscious consumption. Their innovative fashion rental model draws from wider industry context around circular luxury, African fashion systems, and access. R’Frique transcends fashion rental norms and expands this platform from a rental to retail movement, with the launch of their new pop-up which sets a new standard as a cultural infrastructure reshaping luxury behaviour on the continent and across the globe. In this episode 1. R'Frique pioneering Circular African Fashion, from rental-only to retail expansion 2. Challenging traditional luxury retail structures 3. Decoupling worth from possession in luxury 4. Democratizing African luxury fashion 5. Honoring African designers' craftsmanship Links * Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury * Follow us on IG/ LinkedIn @africaonluxury @buyimafoko * For sponsorship enquiries email experience@noble.africa * Follow @rfrique @theceej & @lebi.bosei on IG

S3 EP4: Manhood, Media, and Meaning with Kojo Baffoe

Kojo Baffoe is one of those rare thinkers who moves through the world with quiet depth — thoughtful, curious, and intentional in everything he creates. He is known for his thoughtful and intentional approach to storytelling. Rich and nuanced in perspective, he has shaped some pivotal conversations on modern African identity, creativity and masculinity which he's carried through his editorship of Destiny Man magazine and in his book and podcast, Listen to Your Footsteps. In this episode 1. Underrepresentation of African voices and surfacing them as experts in media 2. Embracing African identity globally and challenging Western luxury notions of luxury 3. Elevating African reference points in global luxury 4. Shaping modern African masculinity and embracing difference 5. Values alignment and the journey of modern manhood and fatherhood Links * Subscribe to our YT channel ⁠⁠https://www.youtube.com/@africaonluxury * Follow us on IG/ LinkedIn @africaonluxury @buyimafoko * For media and sales enquiries email experience@noble.africa * Follow @kojobaffoe on IG