Aging Intelligence with Seth Sternberg

2: Jonathan Fry on Building a Home Care Business in Rural America

25 min · 7. apr. 2026
episode 2: Jonathan Fry on Building a Home Care Business in Rural America cover

Beskrivelse

In this episode of Aging Intelligence, Seth Sternberg sits down with Jonathan Fry, a longtime Home Instead franchise owner, to discuss what it takes to build and scale a large home care business in rural America. They explore: -How to build care in places people might consider care deserts -What it takes to recruit and retain caregivers in rural communities -Why local reputation and relationships matter so much in smaller markets -How Medicaid, VA, and private pay shape access to care -What families and entrepreneurs can learn from serving older adults outside major cities As America ages, the need for care is growing everywhere, not just in urban and suburban areas. Jonathan shares what he has learned from serving hundreds of clients across western Arkansas, and why delivering care in rural communities takes persistence, creativity, and deep local trust. About Jonathan Fry: Jonathan Fry is a Home Instead franchise owner based in Fort Smith, Arkansas. He has spent nearly two decades building one of the largest home care businesses in his region, serving older adults and families across a broad rural territory. His work offers a firsthand look at the challenges and opportunities of delivering care in smaller communities. Follow Jonathan Fry: - LinkedIn: https://www.linkedin.com/in/jonathan-fry-4a3a60360/ [https://www.linkedin.com/in/jonathan-fry-4a3a60360/] Connect with Seth Sternberg: - LinkedIn: linkedin.com/in/sethjs Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/aging-intelligence-with-seth-sternberg/id1885002493 [https://podcasts.apple.com/us/podcast/aging-intelligence-with-seth-sternberg/id1885002493] Listen on Spotify: https://open.spotify.com/show/5eHyaUt86F6pVxrArqDykq [https://open.spotify.com/show/5eHyaUt86F6pVxrArqDykq] About Aging Intelligence By 2034, more Americans will be over 65 than under 18. What does that mean for the economy, society, and public policy? Aging Intelligence is hosted by Seth Sternberg, CEO and co-founder of Honor Technology, parent company of Home Instead. The podcast features conversations with investors, technologists, policymakers, and operators building the future of aging. From the longevity economy and the care workforce to housing, healthcare, and AI, Aging Intelligence explores what is changing, what is broken, and what must be built to support people as we live longer lives. Listen on Apple Podcasts and Spotify. Follow along on Instagram: @agingintelligencepodcast

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Alle episoder

6 episoder

episode 5: Mark Cuban on Fixing Healthcare, Cost Plus Drugs, AI, and the Broken Prescription System cover

5: Mark Cuban on Fixing Healthcare, Cost Plus Drugs, AI, and the Broken Prescription System

Mark Cuban joins Seth Sternberg for a deep conversation on why America’s healthcare system became so expensive, opaque, and difficult to navigate—and what it will actually take to fix it. Drawing from his experience building Cost Plus Drugs, Mark explains how Pharmacy Benefit Managers (PBMs) quietly reshaped the prescription drug market, why transparency matters more than marketing, and how direct-to-consumer healthcare models can remove friction and lower costs for patients. They also explore why so many successful technology entrepreneurs eventually move into healthcare, how AI is changing medicine and patient decision-making, and why aging populations will become one of society’s defining challenges over the next several decades. In this episode: * Why Mark Cuban chose healthcare after decades in tech and investing * How PBMs control prescription drug pricing * The real story behind Cost Plus Drugs * Why transparency beats complexity in healthcare * How direct contracting could reshape healthcare services * The role of AI in patient care and medication management * Why aging and senior care will define the future economy * The entrepreneurial mindset behind solving hard societal problems About Mark Cuban: Mark Cuban is an entrepreneur, investor, and co-founder of Mark Cuban Cost Plus Drug Company. He previously co-founded Broadcast.com, which was acquired by Yahoo in 1999, and is widely known from Shark Tank and as the former majority owner of the Dallas Mavericks. Connect with Mark Cuban: * LinkedIn: https://www.linkedin.com/in/mark-cuban-06a0755b/ [https://www.linkedin.com/in/mark-cuban-06a0755b/] * X: https://x.com/mcuban [https://x.com/mcuban] * Instagram: https://www.instagram.com/mcuban/ [https://www.instagram.com/mcuban/] Connect with Seth Sternberg: * LinkedIn: https://linkedin.com/in/sethjs [https://linkedin.com/in/sethjs] Listen to Aging Intelligence: * Apple Podcasts: https://bit.ly/41idKLJ [https://bit.ly/41idKLJ] * Spotify: https://bit.ly/3R6LPwc [https://bit.ly/3R6LPwc] * YouTube: https://bit.ly/4buRqDn [https://bit.ly/4buRqDn]

25. maj 202638 min
episode 4: Alex Konrad on Founders, Media, and Building Durable Companies cover

4: Alex Konrad on Founders, Media, and Building Durable Companies

Seth Sternberg sits down with Alex Konrad, founder of Upstarts Media and former Forbes senior editor, to explore what actually drives startup success—and why so many companies struggle to last. Drawing on more than a decade covering founders, venture capital, and major tech shifts, Alex shares insights on what separates durable companies from hype, how media narratives shape what gets attention, and why building in overlooked spaces like aging presents unique challenges and opportunities. They explore: What actually motivates founders to start companies Why passion and “right to win” matter more than ideas How media and algorithms influence what gets attention The difference between durable companies and hype-driven ones Why many important industries (like aging) struggle to break through How technologies like AI evolve from differentiators to table stakes As the startup landscape evolves, this conversation offers a grounded look at how founders can think about building long-term value—not just chasing short-term momentum. About Alex Konrad: Alex Konrad is the founder and editor of Upstarts Media, a publication focused on the startup ecosystem from inception through IPO. He previously spent 12 years at Forbes covering startups and venture capital, where he edited the Midas List and Cloud 100, and wrote cover stories on leaders including Satya Nadella (Microsoft), Melanie Perkins (Canva), and Assaf Rappaport (Wiz). His reporting on the Silicon Valley Bank crisis and generative AI boom earned a SABEW Honorable Mention for Best Body of Work. Follow Alex Konrad: Upstarts Media: https://www.upstartsmedia.com/ [https://www.upstartsmedia.com/] Listen to The Upstarts Podcast: https://bit.ly/3PmSe63 LinkedIn: https://www.linkedin.com/in/alexrkonrad/ X: https://www.linkedin.com/in/alexrkonrad/ [https://www.linkedin.com/in/alexrkonrad/] Connect with Seth Sternberg: LinkedIn: https://linkedin.com/in/sethjs Listen to Aging Intelligence: Apple Podcasts: https://bit.ly/41idKLJ Spotify: https://bit.ly/3R6LPwc YouTube: https://bit.ly/4buRqDn

19. maj 202640 min
episode 3: Halle Tecco on Building a Massively Better Healthcare System cover

3: Halle Tecco on Building a Massively Better Healthcare System

In this episode of Aging Intelligence, Seth Sternberg sits down with healthcare investor, educator, and author Halle Tecco to discuss the breaking point of the American healthcare system and the innovations that can move us toward a better future. They explore: * The Transition from "Sick Care" to Preventive Care: Why our century-old system struggles to treat the chronic diseases that cause 80% of deaths today. * Aligning Financial Incentives: The challenges of long-term health investments within a payment system that operates in 12-month increments. * The Real Impact of AI in Healthcare: Moving beyond administrative efficiency to clinical delivery and "patient-centered" virtual tools. * Workforce Challenges and "Superhuman" Clinicians: How technology can empower healthcare workers rather than replace them, and the role of immigration in staffing home care. * The Growing "Hospital at Home" Movement: Why moving the site of care to the home is essential for improving access and outcomes for older adults. Halle shares her perspective as a long-time investor and advocate on why we must leverage new business models to move the healthcare safety net upstream. She also discusses the critical need to build trust with older adults as we introduce new monitoring and care technologies into their homes. About Halle Tecco: Halle Tecco has dedicated her career to making healthcare massively better. She is the founder of Rock Health and has backed and advised dozens of healthcare companies. She teaches future healthcare leaders at Columbia Business School and Harvard Medical School, and serves on the boards of Collective Health and Cofertility.  Tecco also hosts The Heart of Healthcare podcast, the #1 health tech podcast in the Top 100 Health Tech All-time charts where she talks to some of the biggest industry names about healthcare and where it’s headed. Tecco’s work has been featured in The New York Times, The Wall Street Journal, and Bloomberg. She was named as one of Goldman Sach’s Most Intriguing Entrepreneurs and listed on Fast Company's Most Creative People in Business 2023. She has spoken at the Aspen Ideas Festival, CES, TechCrunch Disrupt, and was a SXSW Keynote speaker. Tecco holds an MBA from Harvard Business School and an MPH from Johns Hopkins University. With Massively Better Healthcare (her new book), she distills 15+ years of lessons into an essential guide for leaders who want to leave the system better than they found it. Connect with Halle Tecco:   *   Instagram: instagram.com/halletecco [http://instagram.com/halletecco]   *   LinkedIn: linkedin.com/in/halletecco [http://linkedin.com/in/halletecco]   *   Substack: halletecco.substack.com [http://halletecco.substack.com]   *   Website: halletecco.com [http://halletecco.com] Connect with Seth Sternberg LinkedIn: linkedin.com/in/sethjs [linkedin.com/in/sethjs] Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/aging-intelligence-with-seth-sternberg/id1885002493 [https://podcasts.apple.com/us/podcast/aging-intelligence-with-seth-sternberg/id1885002493] Listen on Spotify: https://open.spotify.com/show/5eHyaUt86F6pVxrArqDykq [https://open.spotify.com/show/5eHyaUt86F6pVxrArqDykq] Watch on YouTube: https://www.youtube.com/@AgingIntelligencePodcast [https://www.youtube.com/@AgingIntelligencePodcast] About Aging Intelligence By 2034, more Americans will be over 65 than under 18. What does that mean for the economy, society, and public policy? Aging Intelligence is hosted by Seth Sternberg, CEO and co-founder of Honor Technology, parent company of Home Instead. The podcast features conversations with investors, technologists, policymakers, and operators building the future of aging. From the longevity economy and the care workforce to housing, healthcare, and AI, Aging Intelligence explores what is changing, what is broken, and what must be built to support people as we live longer lives. Listen on Apple Podcasts and Spotify. Follow along on Instagram: @agingintelligencepodcast [https://www.instagram.com/agingintelligencepodcast/]

28. apr. 202648 min
episode 2: Jonathan Fry on Building a Home Care Business in Rural America cover

2: Jonathan Fry on Building a Home Care Business in Rural America

In this episode of Aging Intelligence, Seth Sternberg sits down with Jonathan Fry, a longtime Home Instead franchise owner, to discuss what it takes to build and scale a large home care business in rural America. They explore: -How to build care in places people might consider care deserts -What it takes to recruit and retain caregivers in rural communities -Why local reputation and relationships matter so much in smaller markets -How Medicaid, VA, and private pay shape access to care -What families and entrepreneurs can learn from serving older adults outside major cities As America ages, the need for care is growing everywhere, not just in urban and suburban areas. Jonathan shares what he has learned from serving hundreds of clients across western Arkansas, and why delivering care in rural communities takes persistence, creativity, and deep local trust. About Jonathan Fry: Jonathan Fry is a Home Instead franchise owner based in Fort Smith, Arkansas. He has spent nearly two decades building one of the largest home care businesses in his region, serving older adults and families across a broad rural territory. His work offers a firsthand look at the challenges and opportunities of delivering care in smaller communities. Follow Jonathan Fry: - LinkedIn: https://www.linkedin.com/in/jonathan-fry-4a3a60360/ [https://www.linkedin.com/in/jonathan-fry-4a3a60360/] Connect with Seth Sternberg: - LinkedIn: linkedin.com/in/sethjs Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/aging-intelligence-with-seth-sternberg/id1885002493 [https://podcasts.apple.com/us/podcast/aging-intelligence-with-seth-sternberg/id1885002493] Listen on Spotify: https://open.spotify.com/show/5eHyaUt86F6pVxrArqDykq [https://open.spotify.com/show/5eHyaUt86F6pVxrArqDykq] About Aging Intelligence By 2034, more Americans will be over 65 than under 18. What does that mean for the economy, society, and public policy? Aging Intelligence is hosted by Seth Sternberg, CEO and co-founder of Honor Technology, parent company of Home Instead. The podcast features conversations with investors, technologists, policymakers, and operators building the future of aging. From the longevity economy and the care workforce to housing, healthcare, and AI, Aging Intelligence explores what is changing, what is broken, and what must be built to support people as we live longer lives. Listen on Apple Podcasts and Spotify. Follow along on Instagram: @agingintelligencepodcast

7. apr. 202625 min
episode 1: Phil Weiser on AI Scams, Smart Regulation, and the Future of Aging Policy cover

1: Phil Weiser on AI Scams, Smart Regulation, and the Future of Aging Policy

In this episode of Aging Intelligence, Seth Sternberg sits down with Phil Weiser, Attorney General of Colorado, to discuss how aging is reshaping public policy and what government can realistically do to protect older adults. They explore: * How AI has supercharged scams like the “grandkid scam” * The role of intermediaries in preventing fraud * Workforce shortages in caregiving * Housing policy and multigenerational living * Loneliness and prevention in healthcare As more Americans live longer lives, pressure on healthcare systems, labor markets, and families continues to grow. Phil shares how he thinks about smart regulation, prevention versus reaction, and why aging policy is as much an economic issue as it is a social one. About Phil Weiser: Phil Weiser is the Attorney General of Colorado and a candidate for Governor of Colorado. He previously served as a law professor, law school dean, and senior official in the U.S. Department of Justice. His work focuses on consumer protection, regulatory design, and strengthening public trust. Follow Phil Weiser: * Website: philforcolorado.com [http://philforcolorado.com] * LinkedIn: linkedin.com/in/philweiser [http://linkedin.com/in/philweiser/] * X: x.com/pweiser [http://x.com/pweiser] Connect with Seth Sternberg: * LinkedIn: linkedin.com/in/sethjs [http://linkedin.com/in/sethjs] Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/aging-intelligence-with-seth-sternberg/id1885002493 [https://podcasts.apple.com/us/podcast/aging-intelligence-with-seth-sternberg/id1885002493]Listen on Spotify: https://open.spotify.com/show/5eHyaUt86F6pVxrArqDykq [https://open.spotify.com/show/5eHyaUt86F6pVxrArqDykq]

17. mar. 202643 min