All Things Fitness and Wellness

What does the future of fitness content look like—and how can CEOs and marketers turn video into real revenue? In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with David Sherman-Presser, Founder of Structure Creation Consulting and former YouTube strategist, to unpack what fitness executives really need to know about YouTube, content monetization, and building a personal brand that drives business. With nearly seven years inside YouTube developing monetization tools, David now advises top brands in fitness, wellness, and sports. He shares exclusive, behind-the-scenes insight into how the platform works—and how fitness businesses can use it to grow revenue, expand influence, and stay competitive. In this episode, we discuss: * How YouTube is evolving as a business tool for fitness brands * The 90-day roadmap to monetize content—without chasing trends * What most fitness execs overlook in YouTube analytics * Shorts vs. long-form: what’s actually worth your time * How to repurpose video content across YouTube, LinkedIn, and podcasts * Personal branding for CEOs: what works now—and what doesn’t * What fitness businesses can expect next in content strategy and consumer behavior Whether you're a CEO looking to step into the spotlight or a fitness company building out a media arm, this episode delivers tactical, insider-level insights that go beyond surface-level advice. #fitnessbusiness #fitnessindustry #podcast

Welcome to This Week in Fitness by ATFW, where we crunch the latest fitness business headlines—all in under 5 minutes. Hosted by Krissy Vann and designed for busy executives who want to stay ahead of the game. Mindbody’s Big Move – Mindbody introduces Playlist, a new parent brand bringing together Mindbody, Booker, and ClassPass, consolidating over 113,000 partners worldwide. ClassPass x WeWork Partnership – ClassPass expands beyond workouts with new workspace bookings at over 100 WeWork locations, meeting the growing demand for hybrid work solutions. Arketa’s $15M Boost – Arketa raises $15 million in Series A funding to provide enterprise-grade technology to boutique fitness operators. iFIT x Xponential Fitness – iFIT expands its digital content library by adding Club Pilates and YogaSix classes, giving members more diverse at-home workout options. Gold’s Gym x HYROX – Gold’s Gym launches North America’s first HYROX Performance Center, highlighting the growth of functional and performance-based training. Health and Fitness Association’s Tariff Fight – The Health and Fitness Association challenges proposed steel tariffs on fitness equipment, citing threats to public health, small business viability, and economic growth. Eli Health’s Hormone Breakthrough – Eli Health secures $12 million in Series A funding to launch the Hormometer, the world’s first instant hormone test, using real-time data to guide daily wellness decisions. Global Wellness Day 2025 – Global Wellness Day returns on June 14th with the #ReconnectMagenta campaign, reinforcing that wellness is a right, not a luxury. Burn Boot Camp’s Impact – Burn Boot Camp raises $465,000 for the Muscular Dystrophy Association in its ninth annual “Be Their Muscle” campaign. That’s a wrap on This Week in Fitness by ATFW! Stay fit, stay informed, and keep your fitness business in shape.

On this episode of The ATFW Podcast, host Krissy Vann is joined by Tyler Danen, founder of FitBench, to unpack the story behind his viral LinkedIn post that’s turned heads in the fitness industry. Viewed by over 50,000 people, Tyler’s post took aim at a troubling trend: the flood of copycat products in the market and the impact it has on genuine innovators. In this conversation, Tyler reveals what inspired him to go public with his frustrations and the personal experiences that fuelled his message. From his days volunteering at local races to working alongside Ironman, Tyler’s journey gave him a front-row seat to both the power of authentic ideas and the frustration of seeing them imitated. We also dive into how these insights shaped the creation of FitBench, a product that’s all about efficiency, versatility, and true innovation in training. Tyler opens up about the challenges he’s faced, why he believes originality still matters, and how he’s staying true to his mission in an industry that too often rewards imitation over genuine creativity. #fitnssbusiness #fitnessindustry #fitnesspodcast

Welcome to This Week In Fitness, your go-to weekly update for the biggest news in the business of fitness and wellness. Hosted by Krissy Vann, this series covers the latest deals, trends, and insights—all in under five minutes. This Week’s Headlines: Equinox Fined for Complex Cancelation Policies Equinox Group has agreed to pay $600,000 in penalties and offer refunds to members after New York regulators found their cancelation policies unclear and hard to navigate. The case highlights a broader industry challenge: balancing retention with transparency. UFC GYM Launches Jiu-Jitsu Franchise Concept UFC GYM is expanding with a new Jiu-Jitsu franchise model featuring certified black belts, MMA-style programming, and franchisee-focused management solutions. Bay Club Acquires 425 Fitness to Expand Pacific Northwest Campus Model Bay Club’s acquisition of 425 Fitness supports its vision of community-focused “Campuses,” blending fitness, social connection, and family-friendly amenities. Younger Consumers Drive $500B Wellness Boom A McKinsey report shows millennials and Gen Zers now contribute 41% of U.S. wellness spending, with rising interest in functional nutrition, mental health, and holistic solutions. Hims & Hers Enters Europe with ZAVA Acquisition Hims & Hers is acquiring ZAVA, a digital health platform with 1.3 million active customers, to expand personalized healthcare services across the UK, Germany, France, and Ireland. 00:00- Intro 00:16- Equinox Fined for Complex Cancelation Policies 00:58- UFC GYM Launches Jiu-Jitsu Franchise Concept 01:33- Bay Club Acquires 425 Fitness 02:10- Younger Consumers Drive $500B Wellness Boom 02:54- Hims & Hers Enters Europe with ZAVA Acquisition 03:36- Outro

On this episode of The ATFW Podcast, Krissy Vann connects with Erin Phelan from the Fitness Industry Council of Canada to explore why national health and fitness initiatives matter to operators across North America—and what Canadian policy developments could signal for the broader industry. We’re covering: How national fitness days like Canada’s National Health & Fitness Day can boost member engagement and brand positioning Why these initiatives go beyond PR—they’re real opportunities to align your club or wellness brand with community health Insights on the latest policy shifts in Canada—including the election of fitness industry leader Gabriel Hardy to Parliament—and what it could mean for advocacy and cross-border trends Key takeaways for C-suite leaders, club owners, and wellness operators looking to future-proof their businesses Subscribe for more B2B fitness insights, trends, and expert interviews for decision-makers across North America. Stay fit, stay informed, and keep your fitness business in shape. Connect with The Fitness Industry Council of Canada www.ficdn.ca https://www.linkedin.com/in/erinphelan/ [https://www.linkedin.com/in/erinphelan/]