Novartis Chief Commercial Officer (APMA) shares the recipe for Launch Success - Pharma/BioPharma

How Medical Affairs (quietly) shapes the future of the Pharma Industry? With Ankur Gupta (Menarini)

Text Amplifiz Podcast [https://www.buzzsprout.com/2363583/fan_mail/new] 🎧 Amplifiz Pharma & MedTech Innovations Podcast | Featuring Dr. Ankur Gupta (Menarini Group) In this episode of the Amplifiz Podcast, host Guillaume Villard sits down with Dr. Ankur Gupta to unpack one of the most important transformations in the pharmaceutical industry today: the evolution or reinvention of Medical Affairs. What used to be a support function focused on compliance and scientific communication is now emerging as a strategic powerhouse—bridging science, business strategy, and patient outcomes. 🚀 What you’ll learn in this episode: What Medical Affairs really does (in simple terms) and why it’s critical across the entire product lifecycle How Medical Affairs evolved from a “rubber stamp” function to a core strategic pillar alongside R&D and Commercial Why COVID-19 accelerated the shift toward patient-centric healthcare models The growing importance of real-world evidence, data democratization, and precision medicine Whether pharma is truly patient-centric—or still product-driven How Medical Affairs can influence care pathways, clinical decision-making, and outcomes The rise of omnichannel engagement and how to improve HCP (healthcare professional) experience Leadership lessons for the AI era: balancing digital transformation with emotional intelligence (EI) 🧠 Key frameworks & insights from Dr. Gupta: Medical Affairs as the “bridge” between evidence generation and real-world implementation. The AEIOU model for modern Medical Affairs professionals: Empathy, Analysis, Insights, Outcome (patient outcome), Understanding care pathways. The shift from product-first → patient-first → product + service models. Why data literacy and digital fluency are now essential skills. “Digitalize, but don’t dehumanize” — leading in the age of AI. The importance of being both scientifically rigorous and commercially savvy 🎯 Who should watch: This episode is designed for professionals across: Pharma & Biotech, MedTech and Medical Affairs, Commercial & Market Access, Strategy & Innovation functions. If you’re navigating the future of healthcare, this conversation will give you practical insights, strategic frameworks, and leadership perspectives you can apply immediately. 📌 𝙂𝙪𝙚𝙨𝙩: 𝘼𝙣𝙠𝙪𝙧 𝙂𝙪𝙥𝙩𝙖, 𝙈𝘿, 𝘽𝘾𝙈𝘼𝙎 (𝙂𝙡𝙤𝙗𝙖𝙡 𝙃𝙚𝙖𝙙 𝙛𝙤𝙧 𝙈𝙚𝙙𝙞𝙘𝙖𝙡 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮 & 𝘿𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩 𝙖𝙩 𝙈𝙚𝙣𝙖𝙧𝙞𝙣𝙞 𝙂𝙧𝙤𝙪𝙥) 📌 𝙃𝙤𝙨𝙩: 𝙂𝙪𝙞𝙡𝙡𝙖𝙪𝙢𝙚 𝙑𝙞𝙡𝙡𝙖𝙧𝙙, 𝙁𝙤𝙪𝙣𝙙𝙚𝙧 & 𝘾𝙀𝙊 𝙤𝙛 𝘼𝙢𝙥𝙡𝙞𝙛𝙞𝙯 𝙋𝙤𝙙𝙘𝙖𝙨𝙩 🔗 Follow Ankur Gupta on LinkedIn: https://www.linkedin.com/in/ankur-guptta-md-bcmas-a147a913/ 🔗 Follow Guillaume Villard on LinkedIn: https://www.linkedin.com/in/digitalgloballeader/ 🔗 Visit Amplifiz website: https://amplifiz.com 🔗 Follow Amplifiz on LinkedIn: https://www.linkedin.com/company/amplifiz 🕓Timestamps: 0:00 Introduction & context 2:08 How would you define Medical Affairs function?  3:47 Ankur's global Med-Affairs strategy & development role 5:21 Med-Affairs evolution and where do we go from there? 6:47 Why Covid-19 made Med-Affairs a more strategic function? 08:20 What Med-Affairs Leaders need to master today (EAIOU)? 09:29 How to balance compliance and business mindset for Med-Affairs? 13:07 Data & digital literacy in Med-Affairs 14:28 Use of non-conventional data in Med-Affairs 16:56 How can we really be patient-centric? 21:05 How Med-Affairs can bring value in care pathways? 22:25 Med-Affairs internal dynamic within Pharma 23:42 How HCPs expectations accelerated growth of Med-Affairs? 27:45 reinventing speed, breath & depth of Med-Affairs 30:37 Ankur's leadership style & passion for  emotional intelligence  32:57 Takeaways for Med-Affairs to reflect on & act-upon 34:35 Wrap-up and conclusion 👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆: What does true patient centricity look like in your organization? How is Medical Affairs evolving where you work? 👇 Drop your thoughts, questions, and experiences in the comments! Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes. 🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://amplifiz.com ✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘      https://www.youtube.com/@Amplifiz 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👍 Like the video (it helps a ton!) 💬 Comment below to share your opinion! 🔗 Share the video with anyone you think might help :) ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: sponsor@amplifiz.com 📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: linkedin.com/company/amplifiz amplifizpodcasts.buzzsprout.com linkedin.com/in/digitalgloballeader https://www.instagram.com/amplifiz/ .................................... #Pharma #medicalaffairs #patientcentricity #healthcare innovations #AmplifizPodcast #PharmaInnovation  #HealthcareLeadership  #PrecisionMedicine Support the show [https://www.buzzsprout.com/2363583/support]

Why Pharma commercial innovations often fail? (& how to fix execution)

Text Amplifiz Podcast [https://www.buzzsprout.com/2363583/fan_mail/new] “Strategy” is everywhere in pharma and medtech—but execution is where most organizations fail. or fall short. In this episode of the Amplifiz Pharma & MedTech Innovations Podcast, host Guillaume Villard sits down with commercial leader Andrés von der Walde to challenge conventional thinking around strategy, organizational change management and commercial innovation in Pharma. This is not another high-level conversation. It’s a practical, sometimes controversial deep dive into why transformation initiatives fail—and what leaders & professionals must do differently to actually deliver results. 🎯 What You’ll Learn in This Episode - Why organizational change management is broken (and how to rethink it) - The dangerous gap between strategy and real-world execution - Why most Pilots end up in a “museum of innovation” instead of scaling & delivering tangible impact at scale - How to balance innovation vs. day-to-day business pressure - The concept of “obsession with what can go wrong”—and why it’s critical - Why AI, omnichannel, and data strategies fail at scale in Pharma - The truth about Next Best Action (NBA) and why it can backfire - How leaders can build real ownership (not black-box innovation) 💡 Key Takeaway There is no such thing as a “plug-and-play” transformation. If you want innovation to work in Pharma or MedTech, you must: - Engineer it for real-world complexity - Align it with daily operations - And most importantly, own the process—not outsource it 🧠 Who Should Watch This? This episode is a must-watch for: - Pharma & MedTech executives - Commercial, Medical Affairs, and Omnichannel leaders - Digital & AI transformation teams - Anyone working on customer engagement, data strategy, or innovation at scale - Consultants & Tech providers 📌 𝙂𝙪𝙚𝙨𝙩: 𝘼𝙣𝙙𝙧é𝙨 𝙫𝙤𝙣 𝙙𝙚𝙧 𝙒𝙖𝙡𝙙𝙚 (𝙎𝙚𝙣𝙞𝙤𝙧 𝘿𝙞𝙧𝙚𝙘𝙩𝙤𝙧 - 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙀𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 & 𝘾𝙖𝙥𝙖𝙗𝙞𝙡𝙞𝙩𝙞𝙚𝙨 - 𝙍𝙚𝙜𝙞𝙤𝙣 𝘼𝙨𝙞𝙖 𝙋𝙖𝙘𝙞𝙛𝙞𝙘 𝙖𝙩 𝙉𝙤𝙫𝙤 𝙉𝙤𝙧𝙙𝙞𝙨𝙠) 📌 𝙃𝙤𝙨𝙩: 𝙂𝙪𝙞𝙡𝙡𝙖𝙪𝙢𝙚 𝙑𝙞𝙡𝙡𝙖𝙧𝙙, 𝙁𝙤𝙪𝙣𝙙𝙚𝙧 & 𝘾𝙀𝙊 𝙤𝙛 𝘼𝙢𝙥𝙡𝙞𝙛𝙞𝙯 𝙋𝙤𝙙𝙘𝙖𝙨𝙩 🔗 Follow Andrés von der Walde on LinkedIn: https://www.linkedin.com/in/vonderwalde/ 🔗 Follow Guillaume Villard on LinkedIn: https://www.linkedin.com/in/digitalgloballeader/ 🔗 Visit Amplifiz website: https://amplifiz.com 🔗 Follow Amplifiz on LinkedIn: https://www.linkedin.com/company/amplifiz 🕓Timestamps: 0:00 Intro, objectives & disclaimer 1:23 What is wrong with Change Management?  5:13 Being obsessed with what can go wrong 9:31 Why do people get cynical and how to create synergies? 15:22 Working with proximate objectives to engineer change 18:53: Why Tech sovereignty is key for Leaders? 25:53: State of Commercial Pharma innovation today 28:34 What gets you excited in Pharma and your take on Next Best Action  33:20 Wrap-up and conclusion ------------------- Pharma strategy execution, medtech transformation, pharmaceutical commercial excellence, omnichannel pharma, AI in pharma, next best action pharma, change management healthcare, pharma digital transformation, HCP engagement strategy, data-driven pharma, innovation in healthcare, commercial pharma leadership ------------------- 👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆: Share your experiences and thoughts about this episode in the comments below! Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes. 🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://amplifiz.com ✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘      https://www.youtube.com/@Amplifiz 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👍 Like the video (it helps a ton!) 💬 Comment below to share your opinion! 🔗 Share the video with anyone you think might help :) ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: sponsor@amplifiz.com 📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: linkedin.com/company/amplifiz amplifizpodcasts.buzzsprout. Support the show [https://www.buzzsprout.com/2363583/support]

From career success to life alignment! The health wake-up call needed... Before it is too late!

Text Amplifiz Podcast [https://www.buzzsprout.com/2363583/fan_mail/new] Are you a successful Pharma or MedTech leader… but still feeling constantly tired, low on energy, or burned out? In this powerful episode of the Amplifiz Podcast, we sit down with Shirley Low from Johnson & Johnson to uncover a hard truth: career success means nothing without health. After years in MedTech, Shirley shares her personal wake-up call—from chronic fatigue and health struggles to rebuilding her energy in just 3 months. Her journey will challenge how you think about performance, leadership, and well-being. Shirley Loh is not only a successful Professional Education Leader and a Credo Champion at Johnson & Johnson Vision Care (her LinkedIn here:   / shirleyloh  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2hTVmpmVUt6cjY4aG9PMUktRTRDeEJMZmpTZ3xBQ3Jtc0trRDRHbnVSOUxzemxoNUhiMFJzTjlVSmFSOG1vUHZwRXd1WlhYbG1BVjNGQ0JFcExZMjk5c0djWlh2X0FwVW1WbHJhNXJwdmd3UUU2cFI0OWttWlFWLWt4ckItUEVJQVIxeEdsY0oyS1RmaGlLckxsWQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fshirleyloh%2F%29&v=NUv7rbRGvao], she is also one of the most driven and generous person we probably ever had on the show! Discover Shirley's amazing story and how she fixed her health and energy in 3 Months and what other MedTech & Pharma professionals can learn from her! Career achievements should never be at the expense of your well-being and your health. Shirley  provides practical guidance and tips all professionals can apply to themselves, don't wait for your health to derail to do what is right for you and what will help you drive your career & your life to new height. In this episode, you’ll discover: 💡 Why high-performing leaders often feel exhausted 💡 The hidden cost of ignoring your health as a busy professional 💡 The difference between “normal” and optimal health 💡 How to regain your energy, focus, and performance 💡 Practical ways to take control of your physical & mental well-being If you’re serious about long-term success, this conversation might change how you prioritize your life. ⏱️ Timestamps 00:00 [https://www.youtube.com/watch?v=NUv7rbRGvao&list=PLT3Ma6FxFFF9r7rIdUl-8pN6emOvby-3q&index=1] – Introduction 00:56 [https://www.youtube.com/watch?v=NUv7rbRGvao&list=PLT3Ma6FxFFF9r7rIdUl-8pN6emOvby-3q&index=1&t=56s] – What success really means in MedTech? 01:58 [https://www.youtube.com/watch?v=NUv7rbRGvao&list=PLT3Ma6FxFFF9r7rIdUl-8pN6emOvby-3q&index=1&t=118s] – Shirley’s health wake-up call 04:14 [https://www.youtube.com/watch?v=NUv7rbRGvao&list=PLT3Ma6FxFFF9r7rIdUl-8pN6emOvby-3q&index=1&t=254s] – Discovering the root cause (thyroid, iron, fatigue) 05:20 [https://www.youtube.com/watch?v=NUv7rbRGvao&list=PLT3Ma6FxFFF9r7rIdUl-8pN6emOvby-3q&index=1&t=320s] – From fatigue/burnout to high performance 06:09 [https://www.youtube.com/watch?v=NUv7rbRGvao&list=PLT3Ma6FxFFF9r7rIdUl-8pN6emOvby-3q&index=1&t=369s] – Picking-up Marathon at 42 years old and learning about our health 07:23 [https://www.youtube.com/watch?v=NUv7rbRGvao&list=PLT3Ma6FxFFF9r7rIdUl-8pN6emOvby-3q&index=1&t=443s] – Any flip side on tracking our health?  09:57 [https://www.youtube.com/watch?v=NUv7rbRGvao&list=PLT3Ma6FxFFF9r7rIdUl-8pN6emOvby-3q&index=1&t=597s] – How to get support? 11:00 [https://www.youtube.com/watch?v=NUv7rbRGvao&list=PLT3Ma6FxFFF9r7rIdUl-8pN6emOvby-3q&index=1&t=660s] – How Shirley' story resonates with Guillaume's weight loss journey and how to maintain good habits long term 13:59 [https://www.youtube.com/watch?v=NUv7rbRGvao&list=PLT3Ma6FxFFF9r7rIdUl-8pN6emOvby-3q&index=1&t=839s] – Shirley's roles at J&J Vision Care and her true passion in helping others https:/ Support the show [https://www.buzzsprout.com/2363583/support]

Novartis Chief Commercial Officer (APMA) shares the recipe for Launch Success - Pharma/BioPharma

Text Amplifiz Podcast [https://www.buzzsprout.com/2363583/fan_mail/new] Cesar G Concepcion, Chief Commercial Officer (APMA Region) at Novartis is a proven Pharma Executive with 39 years of international commercial experience across the US, Europe, China, South-East Asia & Middle-East Africa... Cesar is the guest of this Amplifiz Pharma and MedTech Innovations Podcast episode hosted by Guillaume Villard on which he talks about his passion and deep experience in Product Launch. Throughout his journey, he has launched countless number of new Medical Brands, and has gathered clarity on what can make or break your Commercial success and the future of your Pharma.BioPharma Organization. On this insightful Podcast episode, Cesar candidly shares amazing stories and lessons learned that he gathered throughout his Leadership journey. He talks about his scope with Novartis APMA Region (Asia-Pacific Middle-East Africa) covering 33 Markets directly and running a business of ~ 5 billion $. What it means to launch new products in diverse markets like APMA, what are the elements and pre-requisites required to evaluate if an Organization is ready to launch a new asset, how to collaborate cross-functionally, the critical role of a Brand Lead, what to do and what not to do when it comes to launching a new medicine. The interactions and input needed from Healthcare Professionals, Patients but also Payers. Leadership lessons learned and advice to future generation, role of AI - Artificial Intelligence in the current and future Commercial engine of Pharma and much more.   📌 𝗚𝘂𝗲𝘀𝘁: 𝗖𝗲𝘀𝗮𝗿 𝗖𝗼𝗻𝗰𝗲𝗽𝗰𝗶𝗼𝗻, 𝗖𝗵𝗶𝗲𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 𝗮𝘁 𝗡𝗼𝘃𝗮𝗿𝘁𝗶𝘀 📌 𝗛𝗼𝘀𝘁: 𝗚𝘂𝗶𝗹𝗹𝗮𝘂𝗺𝗲 𝗩𝗶𝗹𝗹𝗮𝗿𝗱, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢 𝗼𝗳 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝘇 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 🔗 Follow Cesar G Concepcion on LinkedIn: https://www.linkedin.com/in/cesar-g-concepcion-565245/ 🔗 Follow Guillaume Villard on LinkedIn: https://www.linkedin.com/in/digitalgloballeader/ 🔗 Visit Amplifiz website: https://amplifiz.com 🔗 Follow Amplifiz on LinkedIn: https://www.linkedin.com/company/amplifiz 🕓Timestamps: 0:00 Intro   0:50 How to define successful launch? 2:00 How to launch in very diverse markets? 3:45 Define "what not to do" 5:45 Define "must-wins" & role of Brand Lead 7:25: Internal teams supporting a Launch 10:18 HCPs & Patients' engagement for Launch 13:13 Not rushing a Launch if not ready - Discussing with C-level 15:28 Adjusting Go To Market when losing patent  17:15 Smaller markets more creative in innovating 18:58 Traits of a successful Brand owner 20:40 Is Pharma engaging HCPs properly? Let's talk customer centricity 26:29: More about your role at Novartis and the business in APMA 28:02 How to build consensus in Enterprises? 30:10 Reflecting on lessons you learn as a Leader 34:16 Your take on AI in Pharma and what is to come 37:18 Wrap-up and conclusion 👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆: Share your experiences and thoughts about this episode in the comments below! Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes. 🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://amplifiz.com ✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘      https://www.youtube.com/@Amplifiz 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👍 Like the video (it helps a ton!) 💬 Comment below to share your opinion! 🔗 Share the video with anyone you think might help :) ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: sponsor@amplifiz.com 📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: linkedin.com/company/amplifiz amplifizpodcasts.buzzsprout.com linkedin.com/in/digitalgloballeader https://www.instagram.com/amplifiz/ .................................... #Pharma #LaunchExcellence #Novartis #Commercial #Executive #AmplifizPodcast Support the show [https://www.buzzsprout.com/2363583/support]

Ophthalmology reimagined, we discuss innovations & leadership with Peter Sallstig from Santen

Text Amplifiz Podcast [https://www.buzzsprout.com/2363583/fan_mail/new] Peter Sallstig, Global Head Product Development Division and Chief Medical Officer at Santen Pharma (https://www.santen.com/) is the guest of this Amplifiz Pharma and MedTech Innovations Podcast episode hosted by Guillaume Villard. Peter Sallstig has an impressive international Leadership experience in Pharma working and living across Asia, USA, Europe. On this insightful Podcast episode, Peter candidly shares amazing stories and lessons learned that he gathered throughout his Leadership journey. He talks about Santen Pharma, a global leader in eye-care/Ophthalmology. In  this episode, we also dive into his  two roles as both Head of Product Development and Chief Medical Officer,  the history, vision and pipeline of Santen Pharma and much more insights about leading multi-cultural Organizations.   📌 𝗚𝘂𝗲𝘀𝘁: 𝗣𝗲𝘁𝗲𝗿 𝗦𝗮𝗹𝗹𝘀𝘁𝗶𝗴, 𝗚𝗹𝗼𝗯𝗮𝗹 𝗛𝗲𝗮𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗗𝗶𝘃𝗶𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗵𝗶𝗲𝗳 𝗠𝗲𝗱𝗶𝗰𝗮𝗹 𝗢𝗳𝗳𝗶𝗰𝗲𝗿 𝗮𝘁 𝗦𝗮𝗻𝘁𝗲𝗻 𝗣𝗵𝗮𝗿𝗺𝗮  📌 𝗛𝗼𝘀𝘁: 𝗚𝘂𝗶𝗹𝗹𝗮𝘂𝗺𝗲 𝗩𝗶𝗹𝗹𝗮𝗿𝗱, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢 𝗼𝗳 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝘇 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 🔗 Follow Peter Sallstig on LinkedIn: https://www.linkedin.com/in/peter-sallstig/ 🔗 Follow Guillaume Villard on LinkedIn: https://www.linkedin.com/in/digitalgloballeader/ 🔗 Follow Amplifiz on LinkedIn: https://www.linkedin.com/company/amplifiz 🕓Timestamps: 0:00 Intro & more about your roles at Santen 2:58 Tell us more about Santen 5:40 Your background & international experience 7:19 How to design consensus in global Organizations? 9:06 Global governance vs local empowerment? 11:57: Traits you look for when hiring at Santen? 15:38 Defining success 18:38 Your Leadership DNA 13:35 what are the main vulnerabilities of MedTech in terms of cybersecurity? 20:32 Pitfalls you tend to alert future leaders about? 22:40 Advise to your younger self 25:28 Santen recent treatment approval in Japan and Europe  26:28 Santen mid-term/long-term pipeline 28:52: Market Access & Competition in China 31:12 AI in Pharma, your belief & aspirations 36:22 Wrap-up and conclusion 👥 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆: Share your experiences and thoughts about this episode in the comments below! Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes. 🌐 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: https://www.linkedin.com/company/amplifiz/   ✨𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 𝗛𝗘𝗥𝗘      https://www.youtube.com/@Amplifiz 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👍 Like the video (it helps a ton!) 💬 Comment below to share your opinion! 🔗 Share the video with anyone you think might help :) ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📧 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀: sponsor@amplifiz.com 📱 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗶𝗻 𝗢𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: linkedin.com/company/amplifiz amplifizpodcasts.buzzsprout.com linkedin.com/in/digitalgloballeader .................................... #Pharma #Ophthalmology #Santen  #MedicalAffairs #Eyecare #AmplifizPodcast Support the show [https://www.buzzsprout.com/2363583/support]