ARF Financial’s Loan Stars Podcast
On the Loan Stars podcast, host Celeste Deal-Maunoir (Chief Sales Officer at ARF Financial) interviews Cheryl Tibbs, founder of One Stop Commercial Capital and an AI/automation strategist, about practical ways brokers can use AI to improve speed, workflow, and client experience while keeping human judgment in the loop. Tibbs argues deals often go to the fastest broker and describes AI as a “junior loan officer” that can handle intake, qualification, and follow-up 24/7, including instant text/email responses and document flagging. She outlines using agentic systems with guardrails for security and brand voice, leveraging tools like ChatGPT and Claude, and scoring leads against ARF guidelines to route “hot” deals into a GoHighLevel pipeline. She emphasizes automating first touch while reserving packaging/structuring decisions for humans, and advises brokers to fix one major workflow leak—usually follow-up—before adopting many tools.
13 episoder
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