Before you scrap your lead magnet, do this.

Before you scrap your lead magnet, do this.

“My lead magnet isn’t getting sign-ups. Should I scrap it?” Not so fast. Like anything in business, lead magnets require optimization—they rarely convert perfectly right out of the gate. Before ditching yours, we'll discuss three key areas to optimize for better conversions.

Before you say “it’s not working”… track this.

If you’re not tracking, you’re flying blind. You won’t know what’s working, what’s not, or where to optimize. Too often, I see business owners abandon strategies too soon simply because they aren’t tracking the right data. Before you say, “It didn’t work for me,” make sure you have the numbers to back it up. Today we'll discuss the 3 areas to start tracking.

When (and How) to Hire Help

EPISODE OVERVIEW Jackie shares when you're ready to hire help and how to do it successfully without costly mistakes. KEY POINTS Bad Hiring Costs More Than Money * Time lost fixing mistakes and micromanaging * Get organized before you hire 3 Must-Dos Before Hiring: 1. Create SOPs - Document processes in Google Docs with clear expectations 2. Use Project Management Tools - Try Asana to track tasks and communication 3. Start Small - Begin with trial projects, set your budget, let go if it's not working Key Distinction: Implementers ≠ Strategists. Don't expect your VA to also be your business strategist. RESOURCES * Free Hiring Checklist (PDF) * Business RX consultation ($197)

How to get PAID to create your course

Launching a course, membership, or program is exciting—but too many entrepreneurs focus on building before they focus on selling. I’ve seen it happen countless times: weeks (or months) spent recording, editing, and perfecting content… only for the course to flop at launch. Here’s how to avoid that mistake and create a course that actually sells:

Thinking About Hiring? Here’s What to Do First.

Bringing in help can be a game-changer—but only if you’re truly ready. Today we'll cover three key steps to set your new hire up for success.