Authbition
In this episode of Authbition, Andrew DiMeo talks with Tom Place, co-owner of Outbound Lighting, about building a small business without chasing growth at all costs. The conversation begins with a simple phrase from an Outbound Lighting marketing post on Facebook that genuinely caught Andrew’s eye: don’t be a dick. From there, Andrew and Tom explore what it means to run a company with kindness, honesty, and long-term trust at the center. Tom shares the story of his path from engineering at NC State, to working with LEDs at Cree, to helping build Outbound Lighting into a rider-focused company known for high-performance bike lights and unusually human customer support. Together, they talk about entrepreneurship, product design, career choices, customer trust, mountain biking, and the hidden cost of treating every business decision like a spreadsheet problem. This is a conversation about bicycles and lights, but it is also about something bigger: what business can look like when the goal is not just to grow, flip, and cash out, but to build something useful, honest, and worth standing behind. Find Outbound Lighting Here: https://www.outboundlighting.com/
48 episoder
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