Awesomely Off-Topic: Books, Brands, Business and Everything Else Weâre Not Supposed to Say Out Loud
Someone can sit in the same room as you, hear the same talks, and still walk away with a completely different turning point. On the drive home from Atomicon in Newcastle, we debrief the moments that actually changed things for us, not just the speaker notes, but the conversations before and after, the little realisations that land when the adrenaline drops. We dig into the pressure to niche down and why we prefer to âniche throughâ: building one clear thread that runs through confidence work, storytelling, book publishing, podcasting, personal brand coaching, and speaker training. If youâre neurodivergent, multi-passionate, or you have ADHD tendencies, that connected ecosystem can be your strength, not your flaw. We also talk about what âclarityâ really means in marketing for small businesses, and how being a generalist can be an advantage when you know how to simplify a message and make it land. Then we go into the messy bit: what happens when you realise someone has taken what you taught them and sold it on, and why that hits so hard when trust is already a tender subject. We unpack rejection sensitive dysphoria, boundaries, and how to turn that emotional punch into a smarter response. We also look at pricing strategy and visibility: if someone else is charging five times more for something similar, is it because theyâre better, or because theyâre louder and easier to find? We finish with a reminder we both needed: go ahead, underestimate me. If youâre ready to show up more, charge with confidence, and stop being the best kept secret, press play. Subscribe, share this with a business friend, and leave a review so more people can find Awesomely Off Topic. PS: Want to join us for #Atomicon27 in Manchester? We've bagged you the best official ticket prices. Click our SPECIAL LINK HERE [https://atomic.site/?campaign=AOT&aap=666] to get yours. Something youâd love us to know? Send us a message - weâd love to hear from you. [https://www.buzzsprout.com/2523288/fan_mail/new] Support the show [https://www.buzzsprout.com/2523288/support] ⨠Unfiltered. Unedited. Awesomely Off-Topic. New episodes every Tuesday. Follow us on Instagram and Facebook for more rants, rambles and random brilliance: đ @AwesomelyOffTopic [https://www.instagram.com/awesomelyofftopic/], plus our co-hosts @thetazthornton [https://instagram.com/thetazthornton] + @ashaclearwater [https://instagram.com/ashaclearwater] đĽâď¸ đĽ ALL NEW AWESOMELY OFF-TOPIC HOTLINE: +44 (0)33 00 272871. Please get in touch. We'd love to hear from you.
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