B2B Marketing Minute
Podcast af Arketi Group
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Rated 4.7 in the App Store
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B2B Marketing Minute is packed full of ways business-to-business (B2B) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Brought to you by Atlanta-based Arketi Group, a high-tech business-to-business digital marketing and public relations firm, this podcast series covers BtoB best practices, ideas and news from branding, positioning, and messaging to advertising, web development and online marketing. Consistently recognized by Chief Marketer magazine as one of the nation's "B2B Top Shops," Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, First Data, Landis+Gyr, NCR, NRC Health, Sprint and UL.
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Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B content marketing. To do this, we’re speaking with Michael Brenner, author of "The Content Formula." To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.
Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is trying to better understand the metrics that matter most in B2B search engine marketing. To do this, we’re speaking with Rand Fishkin, Founder of Moz. To continue our Measurements that Matter series, we spoke with Rand Fishkin, best known as The Wizard of Moz, to discuss measurements for search engine marketing.
Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is embarking on a journey to better understand the metrics that matter most in B2B technology marketing. To do this, we’re speaking with some of the smartest industry experts measuring marketing and communications. To kick off our Measurements that Matter series, we spoke with Katie Delahaye Paine, best known as The Measurement Queen, to discuss measurements for PR.
Rated 4.7 in the App Store
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