Beauty 4.0 - Decoding the Business of Beauty

‘On a deadline’: MeNow on unlocking the cosmetic potential of traditional ingredients amid ‘disappearing’ ancestral knowledge

23 min · 11. feb. 2025
episode ‘On a deadline’: MeNow on unlocking the cosmetic potential of traditional ingredients amid ‘disappearing’ ancestral knowledge cover

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Start-up MeNow is using artificial intelligence to better understand and preserve ancient medicinal knowledge, while bringing greater efficacy and better science to their use in cosmetics.

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