Beauty Means Business

Beauty Means Business Radio [https://podcasts.apple.com/us/podcast/beauty-means-business/id1509340539] The Innovating Mobile Marketing Leader Ronan Perceval – Phorest Salon Software This week on Beauty Means Business Radio, we chat with Ronan Perceval.  Ronan is the founder of Phorest Salon Software, the leader and innovator in salon marketing. Since their launch, they are now in over 10 countries and 7,000 salons worldwide, and are consistently creating technology to advance beauty and barber professionals. Ronan has always wanted to train as a hairdresser and in 2004 started working in a front of house position at a local salon in Ireland. As one of his first jobs ever and never being in a salon before, he fell hard and fast for the charms of the salon life. Deeply connected to how this industry is unlike any other, the infection energy that he felt, and the ability to be the highlight of someone's day, forever changed his professional career. Ronan was handed a great deal of responsibility and quickly discovered that with this responsibility comes the opportunity for innovation and ideas. Two problems revealed themselves rather quickly: 1) the amount of no shows happening each day 2) the lost revenue that comes from these no shows. Realizing that this loss is costing his employer over $50K a year, Ronan got to work with a groundbreaking solution of text message reminders. This small salon software dropped their no-show rate by 80%. Recognizing the impact of this and realizing that other salons may be having similar issues, Phorest was born. Phorest Salon Software has been on the leading edge of innovative technology for the beauty industry, pioneering brand sampling, text messages reminders, marketing campaigns, and a strategic business tools since 2004. In this episode, Ronan takes us on the journey of following his intuition and the joys and love for this industry. One of the scariest times in a stylist's life is the after-holiday rush. January and February become a ghost town for most businesses and Ronan recognized the importance of staying connected to the clients. From this realization, Phorest became yet another pioneer in brand sampling. With text messages that offered free products for a visit, these quickly became text viral! With many clients forwarding these messages to their friends and family. In 2021, Phorest is launching a series of new features for their salons to increase consumer purchases through the salons and put money back into the pockets of all professionals, yet again. Stay tuned through the end to hear Ronan’s answer to who he would switch places with. The answer is heartfelt, and truly mirrors his commitment to all beauty and barber pros. Takeaways: * Storytelling at its best! Ronan’s journey is awe inspiring * Being innovative requires a deep intuition and a solution seeking mindset * A strong marketing company that supports new consumer purchasing habits and always has the financial interests of salon owners and pros in mind Handsome App [https://apps.apple.com/us/app/handsome-the-beauty-network/id1434758706] is a free digital network connecting beauty and barber professionals to career advice, education and jobs.

Beauty Means Business Radio [https://podcasts.apple.com/us/podcast/beauty-means-business/id1509340539] Young, Fresh & Not Just Australia ELEVEN [https://elevenaustralia.com/] AUSTRALIA This week on Beauty Means Business Radio, we have a conversation with Gabe Ormando [https://www.instagram.com/gabe_eaamerica/?hl=en] and Jeff Peterson [https://www.linkedin.com/in/jeff-peterson-29619a32/], the dynamic duo behind the fresh Australian product line, ELEVEN [https://www.instagram.com/elevenaustralia/?hl=en]. They are Distributor Account Managers for the brand. Self-named “the new kids on the block”, the young dynamic brand truly lives into the “young at heart” culture. Since its launch, the world has fallen for ELEVEN Australia too, with the brand now available in 25 countries globally including the UK, USA and Canada. What’s refreshing about Eleven is that every bit of their six-person team full embodies the brands mission and culture and is focused on being fun, fresh & obtainable to everyone. With only three years into the North American market and six team members, they are making a big impact on modern day salon professionals. With an unorthodox and modern approach to raise the tide of the industry. Their approach to education is unique, fresh and on brand. The brand has been ahead of the curve in terms of education and industry trends. They had been hosting virtual Zoom education before the pandemic, so when COVID hit, they weren’t forced to pivot, but were prepared for the influx of beauty pros that were rapidly switching to virtual education. The duo has a collective 40+ years of industry experience which is a key ingredient to their education. Their passion is undeniable, both have committed most of their lives to the success of the industry and the business owners and independents within the industry. Gabe worked for a global software platform in the salon industry, of which he worked across 3 continents for 18 years. Jeff started in the salon industry before even starting school as a child. With a father who was a distributor, Jeff’s blood is literally in the industry. True lifelong experts in the industry that have been in and out of 1000s of salons. Their most important tip for brand success: focus on what you can do as a brand to grow the industry as a whole. Which Gabe says is a key reason why they’ve gained such momentum. They aren’t focused on just ELEVEN users, but on the raising the industry. You can find their education, which is consistently held on Mondays and Thursdays in the Handsome App [https://apps.apple.com/us/app/handsome-the-beauty-network/id1434758706]. In 2021, they’ll be bringing more education to different buckets. They will be delivering 4 programs for the industry every month. Takeaways: * Lots of tidbits for brand growth & educators, listen in! * Momentum and growth come from focusing on what you can do as a brand to grow the industry as a whole, not just your own brand * Education in the industry is going to continue to climb, a fresh modern perspective keeps engagement high Handsome App [https://apps.apple.com/us/app/handsome-the-beauty-network/id1434758706] is a free digital network connecting beauty and barber professionals to career advice, education and jobs.

Beauty Means Business Radio [https://podcasts.apple.com/us/podcast/beauty-means-business/id1509340539] Domestic Violence & the Beauty Professionals’ Impact Susanne Shepherd Post Susanne is a salon owner of 17 years and has been a stylist behind the chair for 27. Post, a survivor of domestic violence, co-founded the Shear Haven initiative alongside the YWCA Nashville which educates stylists and beauty professionals about the signs of domestic violence. Tennessee is ninth state in the nation at the rate that women are killed by men. Furthermore, “one in four women will be punched, slapped, burned, kicked, strangled, or otherwise beaten by an intimate partner during her lifetime⁸⁴. In fact, homicide is a leading cause of death for women under 40, and nearly half of these victims are killed by a male intimate partner” ⁶⁸, as cited by Halle Tecco’s article Domestic Violence in 2020 America [https://halletecco.medium.com/domestic-violence-in-2020-america-8ef13d1a445b]. When it comes to domestic violence and isolation, beauty professionals are often the only relationship that victims and survivors have that is consistent. Susanne points out the special relationship beauty professionals have with their clients. Working with physical touch allows pros to create a space of openness and safety where other professions and even personal relationships can't. “Isolation plays a major role in domestic violence, as it is used as a tool to control a victim’s activities and interactions with the outside world... Constant surveillance [makes] it harder for victims to call for help. The combination of more time at home and less work made it easier for perpetrators to strip their victims of freedom and privacy, and prevented survivors from help-seeking.” cites Tecco. At a critical time in our history, the effects of 2020, COVID-19, and the civil unrest across Black Lives Matter and the US Presidential Election has skyrocketed domestic violence in American homes. Susanne, the YWCA Nashville and Barbicide are working to eliminate the stigma around the conversation, expand awareness and invite knowledge and education to our society, their first step: the beauty professional. Susanne’s goal is to change legislation so that continuing education curriculum must include domestic violence education. An initiative that is shockingly under-addressed. The biggest shift that comes from a domestic violence certification is what the perception of domestic violence is and what the signs are. Some states require domestic violence training for continuing education. The Shear Haven domestic violence training will only take you 20 minutes and is available here [https://www.easy-lms.com/shear-haven-domestic-violence-training/course-58210] on Barbicide’s website. Takeaways * Beauty professionals are often the only relationship that victims and survivors have that is consistent. * “During the pandemic, domestic violence has killed more people than COVID-19 in rural Alaska” - Tecco. * Isolation plays a major role in domestic violence, as it is used as a tool to control a victim’s activities and interactions with the outside world * “One in four women will be punched, slapped, burned, kicked, strangled, or otherwise beaten by an intimate partner during her lifetime” Handsome App [https://apps.apple.com/us/app/handsome-the-beauty-network/id1434758706] is a free digital network connecting beauty and barber professionals to career advice, education and jobs.

Beauty Means Business Radio Walking The Path of Excellence Angel Del Solar – 18.21 Manmade Angel is a hairstylist, business owner, and longtime industry mentor. Angel is the founder of 18.21 a men's product line and has been in the industry for over 20 + years. Angel takes us on his journey from when he was 15 working with his mom in Spain, through a lifelong path of growth, learning, and continuously pushing his boundaries. His passion for excellence has opened doors throughout his career, and he shares with us exactly how he did it. In this episode we learn what walking the path of excellence means. Angel shares tangible tactics that will get you to where you want to be. His top 3 tips 10 always on time 2) be teachable and 3) build your clientele and making the sale give any professional looking to grow clear and simple expectations. Angel started off helping his mother when he was 15, living in Spain where being a hairstylist was very well regarded. He later became a barber in the military prior to working with the best stylist in Spain. But make no mistake, the opportunities that produce a legendary career did not fall is Angel’s lap. Angel’s motto of crafting his own path and living by design have shaped the career he has today. To him life is about learning from the best, surrounding yourself with the best, and becoming your best. Not living by default. Angel is passionate about mentoring the younger generation of stylists. He shares with us that we need to look past fear and just jump in and start doing it. Go learn to go get good, take those steps needed in order to progress through your path. As we move through this episode Angel’s experiences, wealth of knowledge, and encouragement are infectious. He believes in walking the path before you can teach it. Being a mentor to this generation of professionals, and tactical advice to just jump in. Ask for mentorship, go put yourself out there. Find someone that you admire and that is already doing what you want, just go talk to them. This episode is all about learning the road of a lifetime career in this industry. But make no mistake, this is more than working behind the chair, this is about expanding your beliefs in what you can do in this industry. Takeaways * Show up. Be on time. Be teachable. * Surround yourself with the best. Learn from the best. Become your best. * Nothing is beyond your reach if you show up and ask. * A career in the beauty industry reaches beyond working behind the chair. * You must travel the road, before you can teach anyone else how to walk it. Handsome App [https://apps.apple.com/us/app/handsome-the-beauty-network/id1434758706] is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.

Beauty Means Business Radio Erin Kuhn [https://www.linkedin.com/in/erinlisabeth/] of Qnity Erin is the President of Qnity [https://qnityinc.com/], which provides education, consulting, and visual tools to help salons and stylists create structure and financial prosperity. Qnity offers 2 main programs Plan for Profits and Plan to Prosper. Erin takes us on her own journey of finding her passion and the path that lead to helping people become financially secure and prosperous in the beauty industry. Even though she did not start out behind the chair, the beauty industry is in her family and made a big impact on her at a young age. In this episode we learn about meeting people where they are and bringing visual tools to make learning numbers approachable and exciting. But it is more than that, Erin and Qnity are teaching mindset. How to break down barriers and retrain the way you look at business in beauty. Erin walks us through success stories with stylists who are tripling their income and how small increases in your check size and retail can add up tremendously throughout the year. We dive into why it’s important to merge both business and creativity to create a well-rounded career. Erin is passionate about impacting and transforming the way financial tools are presented and used in business. She is a huge proponent of empowering people into a better economic state of being. Not only does she believe in gaining more knowledge and success, but giving back is at the core of their mission. Partnered with Beauty Changes Lives, Qnity is on a mission to support budding industry professionals with scholarships and grants. Take out your notepads, sharpen your pencils, because this episode is all about putting your pen to paper, actionable goals, tangible results, and the ease that you can grow your current income. Takeaways * Visual tools are about merging creativity and business * Power through limiting beliefs by a plan and action * Tripling your income is closer than you think * The same tools that make you successful are used by major banks and institutions * Education and tech belong together Handsome App [https://apps.apple.com/us/app/handsome-the-beauty-network/id1434758706] is a free professional network for the beauty and barber industries to build a digital portfolio, find career advice, education and jobs.