Between Us Three

Where Marketing Sales and Growth Intersect

57 min · 22. dec. 2025
episode Where Marketing Sales and Growth Intersect cover

Beskrivelse

In this episode the Between Us Three crew dive into the messy middle of modern business. They unpack why marketing and sales are no longer separate lanes, how AI is reshaping trust buying behaviour and lead generation, and why not every business should be chasing scale. Along the way they share real world stories about leadership delegation pet peeves workplace frustrations and the personal trade offs behind growth. Equal parts strategy reflection and banter this conversation is for founders leaders and operators navigating change without losing their sanity.

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Alle episoder

7 episoder

episode Ghost Jobs, Dress Codes & The Death of the Annual Review cover

Ghost Jobs, Dress Codes & The Death of the Annual Review

In this episode of Between Us Three, Lauren, Nathan, and Chris dive into some of the biggest talking points shaping workplaces and businesses right now. They unpack the growing trend of "ghost jobs," roles companies advertise with no real intention of filling, and debate whether return-to-office mandates are secretly being used as backdoor layoff strategies. The crew gets into the dress code debate: is it about brand clarity, or just control? They also explore what great candidate experience actually looks like, why personalisation (not automation) is the future of both marketing and client relationships, and how scorecards can drive team accountability but only if you implement them the right way. Plus, they make the case for why annual performance reviews are on their way out, and what consistent micro feedback cultures look like in practice. Whether you're a business owner, team leader, or just someone navigating the modern workplace, this one's got something for you.

26. mar. 20261 h 2 min
episode Why Your Manager Waters Plants More Than People cover

Why Your Manager Waters Plants More Than People

In this episode of Between Us Three, Lauren, Nathan, and Chris navigate the "North Pole level" exhaustion of the holiday season while dissecting the latest shifts in workplace culture. They explore the rise of "Job Hugging," where employees choose the security of their current roles over job hopping while still advocating for better pay. The conversation dives into the digital age's impact on productivity, from the phenomenon of "brain rot" and two-speed scrolling to the Australian government's landmark $49.5 million social media fines. Between stories of horse riding mishaps and $5,000 mattress toppers, the trio discusses the "brain defrag", a mindfulness practice of using journaling to turn fragmented thoughts into clear, actionable blocks of focus.

5. feb. 202656 min