Beyond Obsolete
In this conversation, Ben Hayes discusses the transformation of advertising, emphasising how creativity has been overshadowed by metrics and data-driven approaches. He reflects on his experiences with Google ads, expressing a sense of disconnection from traditional advertising's artistic roots. Hayes argues for the importance of creativity in advertising, suggesting that while metrics play a role, they should not replace the artistic essence of the craft.
26 episoder
Kommentarer
0Vær den første til at kommentere
Tilmeld dig nu og bliv en del af Beyond Obsolete-fællesskabet!