Beyond the Bulldog
We sit down with Tony O'Connell, vice president of sales and marketing for Mack Trucks Australia, to go behind the scenes of what makes the Australian market fundamentally different from North America, from right-hand-drive manufacturing to road trains, tipper and dog configurations, and the MP11 platform pushing 780 horsepower. Tony shares his day-to-day leading the Australian Mack business, explains how the Wacol plant in Brisbane assembles both Mack and Volvo trucks in the same facility, and walks us through the rugged demands of operating in the outback where 360-tonne (~397 ton) mining combinations run at 90 km/h (~56 mph) in 45°C (113°F) heat. Tony discusses: - How Mack Trucks Australia is structured, including the Wacol plant's right-hand-drive production, local engineering and purchasing, and a dealer network that is 60 percent company-owned and 40 percent long-term private partners - The unique road, rail, and trailer configurations Down Under, from 26-meter B-double bubble combinations for east coast freight to multi-trailer road trains and 60-meter super quads for remote mining applications - How customers actually decide between road and rail, why most freight in Australia moves by truck - The current Mack Australia lineup, including the Anthem, Trident, and Superliner, why the new-look Superliner is winning over Kenworth customers, and the path to 10 percent overall market share by 2030 This episode is a look at how a global brand adapts to a vastly different landscape, and why the same engineering and customer focus that defines Mack in North America translates just as well to highways, mine sites, and outback roads in Australia. What's next? Tune in weekly for new episodes! Visit the Mack Shop to use your discount code: https://mackshop.com/ [https://mackshop.com/] Book a virtual truck tour! https://www.macktrucks.com/live-tour/ [https://www.macktrucks.com/live-tour/]
61 episoder
Kommentarer
0Vær den første til at kommentere
Tilmeld dig nu og bliv en del af Beyond the Bulldog-fællesskabet!