What the Future of Reformer Pilates Actually Looks Like with Yvette McGaffin

What the Future of Reformer Pilates Actually Looks Like with Yvette McGaffin

In this episode, Nic is joined by Yvette McGaffin, co-founder of ReformRx and the driving force behind what is set to become the world's first digitally connected Reformer Pilates machine for the home. Yvette's story is one of the more remarkable in the Pilates industry right now. A professional dancer turned studio owner, she built and ran her own Reformer Pilates studios in Belfast and Edinburgh before identifying a gap that had been sitting in plain sight for decades: the reformer itself had barely changed in 50 years. What followed was years of prototyping, welding in sheds, searching Herefordshire countryside for the right designer, and eventually building a piece of equipment that's now in luxury hotels, health clubs, and studios across Europe. They explore what it actually takes to build something from scratch in the Pilates industry - the resilience, the false starts, and the moments that unlocked everything. They get into the real barriers to Reformer Pilates accessibility, from cost and intimidation to the question of who the industry thinks it's for. And they discuss where connected fitness meets Pilates, and why Yvette believes technology should make the friction fall away and leave you with just the movement. They also go deeper into what the next five to ten years could look like for the industry - and why Yvette believes Reformer Pilates is about to stop being something people add in, and start being the foundation everything else is built on. Timestamps 00:27 Why the reformer hadn't changed in 50 years 04:29 Yvette's journey into Pilates and professional dance 06:56 Building the Reform Method and opening studios 10:24 Who Reformer Pilates is really for 16:45 The decision to build ReformRx 19:04 Designing the reformer from scratch 23:23 What the smart spine changed 26:43 Should teachers be worried about at-home reformers? 27:49 Why mat Pilates is harder than people think 29:55 How studios are using connected reformers 32:13 ReformRx in hotels and hospitality 40:08 What building ReformRx taught Yvette 44:40 Where to find Yvette and the Ultra One Reformer If you're enjoying the podcast, make sure you're following along so you don't miss future episodes. And feel free to share this one with someone you think would take something from it. Connect with Nic: * Beyond the Reformer Instagram [https://www.instagram.com/beyond_reformer_pod/] * Soul Pilates Instagram [https://www.instagram.com/soul_pilates/] * Soul Pilates Education [https://www.instagram.com/soul_pilates_education/] * Nic's Instagram [https://www.instagram.com/nic_soulpilates/] * Join Soul at Home [https://soulpilates.tv/] * Book a Pilates Class [https://www.soulpilates.co.uk/our-timetable.html] * Sign up to Our Newsletter [https://mailchi.mp/2bff55298739/beyond-the-reformer] Connect with Yvette * Yvette’s Instagram [https://www.instagram.com/yvettemcgaffin/?hl=en-gb] * Yvette’s LinkedIn [https://uk.linkedin.com/in/yvette-mcgaffin-a0694643] * NordicTrack Website [https://www.nordictrack.com/ultra/pilates?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGn0YIi60AkluKiUbrh6SqeecFO4YKpRm0MmqcQmq3bbG1hff4T7cR3M_JDkv0_aem_XvjT1iwvizHZbYzTtfOBCw] * ReformRX Website [https://www.reformrx.co.uk/pages/about] Interested in joining the July Teacher Training intake? Find all the details and book a call here [https://www.soulpilates.co.uk/reformer-teacher-training.html].

How to Build a Profitable Pilates Studio Business with Joanne Mathews

"I think we're at that time where we can actually professionalize this industry, and we can have the standards that we want to set, and we can offer people careers." In this episode, we are joined by Joanne Mathews, founder and CEO of Ten Health & Fitness, one of London's longest-running Dynamic Reformer Pilates brands, now growing into franchising with Tenreformer. They explore why London's reformer studios have grown 72% in 18 months against just 50% growth in demand, and what that saturation means for studios competing on price instead of differentiation. They also dig into what it takes to build a Pilates business with longevity: going employed-only with teachers, building an in-house academy, choosing the right locations, the realities of rising costs and shrinking profitability, and Joanne's leadership philosophy after nearly two decades running studios. Timestamps  01:24 The car crash that led to her "happy accident" into Pilates 03:31 Launching Ten with one borrowed reformer studio 06:08 Finding a business partner and going employed-only from day one 09:06 The case for professionalising the Pilates industry 15:01 Training standards, VAT, and not being a recognised profession 24:21 Scaling from one studio to a London-wide brand 28:30 Choosing locations and franchising with Tenreformer 34:24 Rising costs, big-box gyms, and the race to the bottom on price 41:12 Is owning a Pilates studio still profitable? 44:10 What community really means at Ten 52:17 Building TenAcademy and what makes a great teacher today 1:00:49 Joanne's leadership philosophy: true support If you're enjoying the podcast, make sure you're following along so you don't miss future episodes. And feel free to share this one with someone you think would take something from it. Connect with Nic: * Beyond the Reformer Instagram [https://www.instagram.com/beyond_reformer_pod/] * Soul Pilates Instagram [https://www.instagram.com/soul_pilates/] * Soul Pilates Education [https://www.instagram.com/soul_pilates_education/] * Nic's Instagram [https://www.instagram.com/nic_soulpilates/] * Join Soul at Home [https://soulpilates.tv/] * Book a Pilates Class [https://www.soulpilates.co.uk/our-timetable.html] * Sign up to Our Newsletter [https://mailchi.mp/2bff55298739/beyond-the-reformer] Connect with Guest: * Joanne Mathews Instagram [https://www.instagram.com/joannemathewsten/] * Ten Health & Fitness Instagram [https://www.instagram.com/tenhealthfitness/] * Ten Health & Fitness Website [https://www.ten.co.uk/] Interested in joining the July Teacher Training intake? Find all the details and book a call here [https://www.soulpilates.co.uk/reformer-teacher-training.html].

How Much Anatomy Do Pilates Teachers Actually Need to Know With Tracy Ward

"I really worry that we will lose the essence of what Pilates actually is. How much are we going to dilute it?" In this episode, Nic is joined by Tracy Ward - physiotherapist, Pilates teacher, and author of The Science of Pilates, published by DK. Tracy sits at the unique intersection of clinical practice and Pilates, bringing over 15 years of experience teaching, treating patients, and training new teachers through APPI. They explore what it really takes to understand anatomy as a Pilates teacher - not to the depth of a medical degree, but in a way that genuinely improves your cueing, your touch, and your ability to help clients feel the work in the right places. Tracy shares why she wrote The Science of Pilates and the gap she kept seeing in teacher training that inspired it. They get honest about the state of the industry right now - the social media-driven push toward dynamic, athletic content and what that means for the integrity of the practice. Both Nic and Tracy share their concern that the essence of Pilates is being diluted, and why returning to the foundations matters more than ever. They also dig into the reality of being a new teacher - the confidence challenges, finding your own voice, managing mixed-ability classes, and why the basics taught really well will always outperform a fancy class plan that doesn't land. Timestamps 01:56 Why anatomy overwhelms Pilates teachers  03:21 Tracy's journey into Pilates and physiotherapy  09:52 How The Science of Pilates came about  12:03 How the book was created and illustrated  17:15 How to bring anatomy to life beyond the textbook  19:59 Finding your voice as a new teacher  27:10 Managing mixed ability classes  29:54 Language, modifications and empowering clients  37:11 Social media and what it's doing to Pilates  42:08 Common misconceptions about the body  43:49 The myth of perfect posture  44:37 Should we be blending Pilates with other modalities?  47:38 Pain, movement and what clients misunderstand If you're enjoying the podcast, make sure you're following along so you don't miss future episodes. And feel free to share this one with someone you think would take something from it. Connect with Nic: * Beyond the Reformer Instagram [https://www.instagram.com/beyond_reformer_pod/] * Soul Pilates Instagram [https://www.instagram.com/soul_pilates/] * Soul Pilates Education [https://www.instagram.com/soul_pilates_education/] * Nic's Instagram [https://www.instagram.com/nic_soulpilates/] * Join Soul at Home [https://soulpilates.tv/] * Book a Pilates Class [https://www.soulpilates.co.uk/our-timetable.html] * Sign up to Our Newsletter [https://mailchi.mp/2bff55298739/beyond-the-reformer] Connect with Tracy * Tracy’s Instagram [https://www.instagram.com/freshlycentered/] * Freshly Centered Website [https://l.instagram.com/?u=https%3A%2F%2Fwww.freshlycentered.com%2Fonline-studio%2F%3Futm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnmLwTod9ffF5HlHVMm_iW-A3hmFsD255Y0SUCFknXA0TU32ha9WxHmH5HSrc_aem_CcKPet3YGcmM_7pT6wqAag&e=AUC0nl2ZVFG8CBjOtn_1wCPsf5aSVaqzE0Euyy3XmvMImxkO-lWEJM9kCt45ITPHZgY2ncxj_AbdAi-ph2WE7UegWBetN6o_Qyoy2cA7DjpVdEQE4H4rKwHGjds_KaYl-OyutUPABnlm] * Freshly Centred Facebook [https://www.facebook.com/freshlycentered/] * Science of Pilates Book [https://www.amazon.co.uk/Science-Pilates-Understand-Physiology-Practice/dp/0241580579/?maas=maas_adg_31B5B06DBC67EDBB391B8805521B4BEA_afap_abs&ref_=aa_maas&geniuslink=true] * Pilates Kids Cards [https://www.freshlycentered.com/product/pilates-kids-cards/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnDs94ESdZCJ7i9aVzZoINPODDBoIG6BWLTtxRusZudVVPa57V3SWqs7Fs81o_aem_ZCuCmactx45CcMt5ZzMQyw] Join the Soul Pilates Retreat in Cornwall on 19 June for a weekend of movement, rest and nourishment. Find all the details here. [https://www.soulpilates.co.uk/restful-retreats.html] Thinking about investing in Pilates equipment? Balanced Body are offering our listeners a special discount! Fill in the form here [https://docs.google.com/forms/d/e/1FAIpQLSd-lGFiH2VDIZP7OY1xB3Mew_NgD79rR-Vccrr8pFD3j_MMew/viewform] and mention Soul Pilates when you order. Interested in joining the July Teacher Training intake? Find all the details and book a call here [https://www.soulpilates.co.uk/reformer-teacher-training.html].

The Wild West of Pilates: Why Teaching Standards Are Letting Everyone Down with Katie Nankivell

"There is a lot of money-hungry people chasing trends with a lack of moral compass and ethics behind them." The Pilates industry is growing fast - but not always in the right direction. In this episode, Nic is joined by Katie, founder of Pilates Delivered, an Amsterdam-based at-home and private Pilates service. Katie trained comprehensively with Polestar Pilates and has been teaching for over a decade across private clients, studios, and her own business. They get straight into the hard conversation: what's actually happening with teaching standards right now, why weekend certifications are producing a generation of teachers who only know the choreography, and why loving Pilates does not make someone qualified to teach it. They also explore what separates good teachers from great ones - from personality and people skills to the ability to read a body, adapt on the spot, and never stop learning. Katie shares how expanding into sound healing, Reiki, fascia, and nervous system work has made her a more intuitive, holistic teacher - and why Pilates has always been about the whole person. And on the business side, Katie talks candidly about building a sustainable private practice from scratch in a new city, setting boundaries with clients, pricing at a premium, and designing a career entirely on her own terms. Timestamps 00:00 Intro to Katie 00:21 What's really happening in the Pilates industry right now 01:47 Weekend certifications and the choreography problem 06:17 Katie's journey into Pilates and why she chose Polestar 10:13 Building Pilates Delivered: at-home Pilates in Amsterdam 13:47 What clients actually want — and what keeps them coming back 18:55 Expanding beyond Pilates: sound healing, Reiki, and fascia work 23:17 How holistic training makes you a more intuitive teacher 26:57 Pilates and wellness as complementary — not competing 32:35 What actually makes a great Pilates teacher 37:09 Just because you love Pilates doesn't mean you should teach it 39:29 Authenticity, personality, and being exactly who you are 44:04 Building a sustainable career outside the studio model 49:02 Quick-fire questions 50:26 Where to find Katie If you're enjoying the podcast, make sure you're following along so you don't miss future episodes. And feel free to share this one with someone you think would take something from it. Connect with Nic: * Beyond the Reformer Instagram [https://www.instagram.com/beyond_reformer_pod/] * Soul Pilates Instagram [https://www.instagram.com/soul_pilates/] * Soul Pilates Education [https://www.instagram.com/soul_pilates_education/] * Nic's Instagram [https://www.instagram.com/nic_soulpilates/] * Join Soul at Home [https://soulpilates.tv/] * Book a Pilates Class [https://www.soulpilates.co.uk/our-timetable.html] * Sign up to Our Newsletter [https://mailchi.mp/2bff55298739/beyond-the-reformer] Connect with Katie * Pilates Delivered Instagram [https://www.instagram.com/pilatesdelivered?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] * Pilates Delivered Website [https://pilatesdelivered.co/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnI1m9tlz7ElKctgAMxu7J1jWwhAWvvoMee52SEmG-eGgJVe4Prz5CRajOBPY_aem_NW2qTMlRFTdKtWUm9m8l7g] * Katie’s Substack [https://katieunglossed.substack.com/?utm_source=%2Fsearch%2Fwellwithkatie&utm_medium=reader2&utm_campaign=reader2] Join the Soul Pilates Retreat in Cornwall on 19 June for a weekend of movement, rest and nourishment. Find all the details here. [https://www.soulpilates.co.uk/restful-retreats.html] Thinking about investing in Pilates equipment? Balanced Body are offering our listeners a special discount! Fill in the form here [https://docs.google.com/forms/d/e/1FAIpQLSd-lGFiH2VDIZP7OY1xB3Mew_NgD79rR-Vccrr8pFD3j_MMew/viewform] and mention Soul Pilates when you order. Interested in joining the July Teacher Training intake? Find all the details and book a call here [https://www.soulpilates.co.uk/reformer-teacher-training.html].

From Basement Studio to 9 Locations: How New York Pilates Defined Its Method

"Real change in your body happens from grounded, consistent work. Doing the split and a handstand is entertaining, but that's not what Pilates is about." In this episode, Nic is joined by Heather Andersen, founder of New York Pilates - one of the most recognisable reformer studio brands in the world, with nine locations across New York City and counting. Heather built New York Pilates from a basement space in Greenwich Village in 2013, at a time when group reformer classes simply didn't exist. She shares what it actually took to scale to nine studios - from building onboarding systems and maintaining consistency across locations, to the pricing mistakes and people management lessons learned the hard way. They also get into the state of the industry: why clients are confused about what Pilates even is, what separates genuine contemporary Pilates from the "Pilates adjacent" world, and why the most transformational work looks like nothing on camera. Timestamps 00:23 How New York Pilates started 01:37 Heather's background in ballet and early Pilates training 07:14 Making the leap from teacher to studio owner 13:14 Building the brand from day one 14:38 Early mistakes and people management 16:03 What a New York Pilates class feels like 18:44 Classical vs. contemporary vs. Pilates adjacent 25:20 Scaling from one studio to nine 29:16 Building systems for consistency 31:34 Teacher onboarding and quality management 37:51 Pricing, ClassPass, and why loyalty beats volume 44:34 Social media and the decision to talk about real Pilates 55:22 Where to find Heather If you're enjoying the podcast, make sure you're following along so you don't miss future episodes. And feel free to share this one with someone you think would take something from it. Connect with Nic: * Beyond the Reformer Instagram [https://www.instagram.com/beyond_reformer_pod/] * Soul Pilates Instagram [https://www.instagram.com/soul_pilates/] * Soul Pilates Education [https://www.instagram.com/soul_pilates_education/] * Nic's Instagram [https://www.instagram.com/nic_soulpilates/] * Join Soul at Home [https://soulpilates.tv/] * Book a Pilates Class [https://www.soulpilates.co.uk/our-timetable.html] * Sign up to Our Newsletter [https://mailchi.mp/2bff55298739/beyond-the-reformer] Connect with Heather * Heather’s Instagram [https://www.instagram.com/heatherandersen_?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] * New York Pilates Instagram [https://www.instagram.com/newyorkpilates/] * New York Pilates Website [https://www.newyorkpilates.com/] * New York Pilates Intro Offer [https://www.newyorkpilates.com/intro-offers-nyc-and-hamptons/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnqGvmbSZlzg8VGmaYm6M9Pal3E0aqsXXhGOpTbaZjE2iDhmeeJBJTBas1Zz8_aem_KpAadhiQ7bh8JLGE2uCy0g] * New York Pilates Reformer Certification [https://www.newyorkpilates.com/reformer-pilates-certification/] Join the Soul Pilates Retreat in Cornwall on 19 June for a weekend of movement, rest and nourishment. Find all the details here. [https://www.soulpilates.co.uk/restful-retreats.html] Thinking about investing in Pilates equipment? Balanced Body are offering our listeners a special discount! Fill in the form here [https://docs.google.com/forms/d/e/1FAIpQLSd-lGFiH2VDIZP7OY1xB3Mew_NgD79rR-Vccrr8pFD3j_MMew/viewform] and mention Soul Pilates when you order. Interested in joining the July Teacher Training intake? Find all the details and book a call here [https://www.soulpilates.co.uk/reformer-teacher-training.html].