Building a Community, Not Just an Audience

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Send us a message ✨ [https://www.buzzsprout.com/2568134/fan_mail/new] In this episode of Beyond The Tweezers, I sit down with beauty artist and educator Terri for a conversation that goes far beyond beauty. Terri shares her journey into the industry, from taking her very first spray tanning course while working at Waitrose, to discovering a passion for teaching and travelling around the UK training beginners in beauty treatments. She talks about the moment she realised she was good at teaching, after helping another student who was struggling on a course she was attending herself. Throughout this conversation, Terri opens up about her experience with depression and the challenges she faced during some difficult periods of her life. She shares how becoming self employed allowed her to create the structure and working hours she needed at the time, helping her move forward while still protecting her mental wellbeing. One of the biggest focuses of this episode is the difference between building an audience and building a community. Terri has built a loyal community of people who genuinely trust her, and we dive into how she's done that through consistency, showing up as herself, supporting others and creating real connections. Terri also shares her experience of being bullied in the workplace, who spoke to her badly and made her working life incredibly difficult. She talks about crying outside, picking herself back up and walking straight back into the classroom to continue teaching. We also discuss authenticity within the beauty industry, why being relatable matters, and how some of the marketing we see online doesn't always reflect reality. This conversation is honest, inspiring and full of lessons that go far beyond beauty. It's about resilience, finding your confidence, staying true to yourself and building something that genuinely helps people. If you've ever struggled with confidence, mental health or you’re wondering how to build a community that truly trusts you, this episode is for you. Don't forget to press follow, subscribe, or whatever button is in front of you, so you never miss an episode. Connect with Terri: https://www.instagram.com/bellesbeautytraining?igsh=NjUwMnRhZ3B3MnVj [https://www.instagram.com/bellesbeautytraining?igsh=NjUwMnRhZ3B3MnVj] Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories. Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr [https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr]

Hannah Putjato: The Lash Market Has Shrunk

Send us a message ✨ [https://www.buzzsprout.com/2568134/fan_mail/new] This week on Beyond The Tweezers, I'm joined by the founder of London Lash, Hanna Putjato. From arriving in the UK from Belarus speaking almost no English, to building one of the biggest lash brands in the world, Hanna shares the story behind the business that so many lash artists know today. This episode is sponsored by London Lash, the go-to brand for professional lash products, education, and tools designed to help artists achieve consistent, long-lasting results. Enjoy an exclusive listener discount on your next order: 20% off with code KARIS20 *T&Cs apply. Shop London Lash: https://londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode11 [https://londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode11] We talk about her early days working in a factory, completing beauty courses without understanding the language, and how beauty became the way she learned English. Hanna shares the moment she ordered thousands of lash trays from Alibaba, unknowingly filling her home with stock, and how that accidental leap became the beginning of her business journey. We also discuss how Lady Lash became London Lash, the surprising way the brand got its name, and why Hanna believes some of her best business ideas have come from listening to the people around her. In this honest and emotional conversation, we dive into the realities of building a global brand, navigating COVID, making difficult decisions as a business owner, and the lessons she's learned from leading a growing team. We also talk about the current state of the lash industry, why the market has changed so dramatically over the past few years, the rise of lash lifts and the wellness trend, and what beauty professionals should be focusing on if they want to stay relevant and successful in today's industry. Plus, a surprise from Hanna’s team leaves her unexpectedly emotional as we get to see a side of her that many people have never seen before. This episode is packed with honesty, business lessons, industry insights, and the inspiring story behind one of the most recognised global brands in the beauty industry. 🎙️ Listen now and join us Beyond The Tweezers. This episode is sponsored by London Lash, the go-to brand for professional lash products, education, and tools designed to help artists achieve consistent, long-lasting results. Enjoy an exclusive listener discount on your next order: 20% off with code KARIS20 *T&Cs apply. Shop London Lash: https://londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode11 [https://londonlashpro.com/?utm_source=podcastsponsorship&utm_medium=videos&utm_campaign=behindthetweezers&utm_content=episode11] Thank you for pressing play and joining me! If you would love to connect - follow and DM me. I would love to hear your stories. Instagram: https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr [https://www.instagram.com/beyondthetweezers?igsh=MmN1dTVlYTA3N2Zo&utm_source=qr]

8. juni 20261 h 45 min

Building a Community, Not Just an Audience | With Terri

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