Paving Your Own Way w/ Aaron Heizer, Maker's Leather Supply

Beskrivelse

Aaron Heizer built Maker's Leather Supply from a $10,000 purchase into one of the most recognized names in the leather supply world, then sold it. The more interesting story is how he did it: by just being himself. Odin and Magnus sit down with Aaron to trace that journey. It starts with Army retirement and a difficult custom work customer who pushed him to pivot. From there, Aaron talks through building an audience through unpolished YouTube videos, live odd lot leather sales, and teaching classes before anyone else in the space was doing it. The conversation also gets into pricing and self-worth, and why so many makers undercut themselves before the customer even has a chance to say no. Featuring Aaron Heizer of Maker's Leather Supply: https://www.instagram.com/makersleathersupply/ [https://www.instagram.com/makersleathersupply/] TIMESTAMPS: 01:00 - How It All Started 05:50 - Buying Maker's for $10K 11:30 - The Customer Who Changed Everything 17:12 - Why He Loves Teaching 20:03 - Authenticity Before "Influencer" 25:00 - Mystery Box and Odd Lot Sales 30:44 - If You're Not Growing, You're Dying 35:04 - Targeting the Right Audience 37:00 - Price It Like You Mean It 45:15 - Building a Brand Worth Selling LISTEN TO THE PODCAST: Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd [https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd] Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809 [https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809] YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast [https://www.youtube.com/@beyondtheworkbenchpodcast] All Platforms: https://www.beyondtheworkbench.com/ [https://www.beyondtheworkbench.com/] FOLLOW BEYOND THE WORKBENCH: Instagram: https://www.instagram.com/beyondtheworkbench [https://www.instagram.com/beyondtheworkbench] TikTok: https://www.tiktok.com/@beyondtheworkbench [https://www.tiktok.com/@beyondtheworkbench] Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/ [https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/] YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast [https://www.youtube.com/@beyondtheworkbenchpodcast] Patreon: https://www.patreon.com/beyondtheworkbench [https://www.patreon.com/beyondtheworkbench] HOSTS: Odin Clack - https://www.instagram.com/odinleather [https://www.instagram.com/odinleather] Michael Magnus - https://www.instagram.com/magnusopus [https://www.instagram.com/magnusopus] Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com [https://www.learnleathercraft.com]), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making. New episodes are released on the first and third Thursdays of every month. Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench [https://www.patreon.com/beyondtheworkbench] Edited and produced by Instrumental Media: https://instrumental.media/ [https://instrumental.media/]

Know Your Numbers w/ Angie Benefiel, Holland Leather | Beyond the Workbench #19

Tax season has a way of making even the most passionate makers stop and question entrepreneurship. In Episode 19, Magnus sits down with Angie Benefiel: the leatherworking CPA. The two have the honest conversations most of us have been avoiding. Angie brings a rare combination: a leatherworker running her own brand (Holland Leather) who also works with accounting for a living.The conversation covers what actually separates a hobby from a business in the eyes of the IRS, what deductions most makers are leaving on the table, and how to think about bookkeeping when your materials come in hides, and your inventory does not fit neatly into a spreadsheet. They talk through entity structure, what an audit really looks like, and why tracking your mileage alone could be worth more than you think. Following the conversation, Odin reflects that much of this applies directly to scaling a leather business, including the ongoing challenge of managing inventory without tying up all your cash on the shelf.This episode was timed intentionally for early March, as many makers are working to figure out their taxes. Whether you are just getting started or already running a shop, there is something here worth hearing before you file.Disclaimer: Nothing in this episode is tax advice, rather conversations about accounting. If anything from these discussions resonates with you, we encourage you to discuss it with your tax professional. Featuring Angie Benefiel of Holland Leather:https://www.instagram.com/hollandleather/ [https://www.instagram.com/hollandleather/] TIMESTAMPS: 06:35 - Hobby or Business? What the IRS Says 09:14 - Steps to Make the Shift to Entrepreneur 12:12 - Home Office, Phone & Internet Deductions 16:16 - QuickBooks, Xero & Spreadsheets: What Works 20:39 - Cash Sales & Barter: It's All Taxable 22:57 - What Actually Happens During an Audit 26:34 - Angie's Sheridan Classes Breakdown 32:47 - LLC vs. Sole Proprietor: Which Is Right for You 38:42 - Mileage & Other Overlooked Deductions 43:35 - Tracking Inventory as a Leather Business LISTEN TO THE PODCAST: Spotify: https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd [https://open.spotify.com/show/1boT5ABgRjIDEGyi7bEbjd] Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809 [https://podcasts.apple.com/us/podcast/beyond-the-workbench/id1816987809] YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast [https://www.youtube.com/@beyondtheworkbenchpodcast] All Platforms: https://www.beyondtheworkbench.com/ [https://www.beyondtheworkbench.com/] FOLLOW BEYOND THE WORKBENCH: Instagram: https://www.instagram.com/beyondtheworkbench [https://www.instagram.com/beyondtheworkbench] TikTok: https://www.tiktok.com/@beyondtheworkbench [https://www.tiktok.com/@beyondtheworkbench] Facebook: https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/ [https://www.facebook.com/p/Beyond-the-Workbench-61576775047322/] YouTube: https://www.youtube.com/@beyondtheworkbenchpodcast [https://www.youtube.com/@beyondtheworkbenchpodcast] Patreon: https://www.patreon.com/beyondtheworkbench [https://www.patreon.com/beyondtheworkbench] HOSTS: Odin Clack - https://www.instagram.com/odinleather [https://www.instagram.com/odinleather] Michael Magnus - https://www.instagram.com/magnusopus [https://www.instagram.com/magnusopus] Beyond the Workbench casually dives into the world of leathercraft, entrepreneurship, and modern maker life. Hosted by Odin Clack (full-time leatherworker and retail owner) and Michael Magnus (leather marketing expert and founder of www.learnleathercraft.com [http://www.learnleathercraft.com]), we explore everything from personal project updates to marketing strategies, retail challenges, and the business side of making. New episodes are released on the first and third Thursdays of every month. Enjoying the podcast? Please share it with someone who you think would find value in the conversations. If these conversations have helped your business and you're interested in supporting the show, visit our Patreon at https://www.patreon.com/beyondtheworkbench [https://www.patreon.com/beyondtheworkbench] Edited and produced by Instrumental Media: https://instrumental.media/ [https://instrumental.media/] #BeyondTheWorkbench #Podcast #Leathercraft #LeatherWorking #Entrepreneurship #MakerCommunity #SmallBusiness #MakerBusiness #BusinessStrategy #Bookkeeping #TaxTips

5. mar. 20261 h 0 min

Paving Your Own Way w/ Aaron Heizer, Maker's Leather Supply | Beyond the Workbench #22

Beskrivelse

Kommentarer

2 måneder kun 19 kr.

Alle episoder