Website Analytics

Strategies for Long-Term Success

In this episode of Big App Energy, hosts Ben and Jacob share essential tips for tech startups on creating future-ready websites that stand the test of time. They dive into the importance of scalable architecture, adaptability to emerging technologies, and data-driven optimization. Ben and Jacob explore long-term SEO strategies, security considerations, and integration capabilities that set businesses up for sustained online success. Whether you're a new startup or an established company, this episode offers valuable insights on building a web presence that grows with your business. Tune in for expert advice on crafting websites that not only meet today's needs but are prepared for tomorrow's digital landscape.

Hiring vs DIY Websites

In this episode of Big App Energy, hosts Ben and Jacob share essential tips for tech startups on the crucial decision between hiring a professional website developer and DIY approaches: * Explore pros and cons of DIY website building tools vs. professional development * Uncover hidden "gotchas" in self-built websites: performance, security, and scalability issues * Learn what to watch for when hiring a developer: hosting, analytics, and framework choices * Discover why common tools aren't always the best fit, with insights on alternative technologies Packed with practical advice, this episode helps developers and entrepreneurs make informed decisions about their web presence, balancing cost-effectiveness with long-term scalability and security.

Website Analytics

In this episode of Big App Energy, hosts Ben and Jacob share essential tips for tech startups leveraging site analytics and data-driven decision-making. They explain why analytics matter for websites and online businesses, emphasizing their role in understanding user behavior and measuring marketing effectiveness. Discover key metrics and insights, including traffic data, audience demographics, and conversion rates. Learn how to use analytics tools to improve user experience, refine content strategy, and enhance overall site performance. The hosts discuss popular analytics platforms like Google Analytics and Plausible, highlighting their features and benefits. This episode is filled with practical advice to help developers and entrepreneurs harness the power of site analytics for business growth and success.

SEO & Site Performance

In this episode of Big App Energy, hosts Ben and Jacob share tips for tech startups by diving into SEO, site performance, and conversions. They start by defining SEO and explaining its importance for visibility and traffic. Discover best practices for on-page and off-page optimization, including keyword research, internal linking, and content creation. Learn how to measure and monitor SEO performance using tools like Google Search Console and UnLighthouse. Understand the impact of site performance on user experience and SEO, and get tips for improving load times and conversions. This episode is packed with insights to help new developers and small business owners optimize their websites effectively.

Why you need Elixir

In this episode of Big App Energy, hosts Ben and Jacob share valuable tips for tech startups by discussing Hired Gun Apps' go-to stack, PETL, and why they use it. They explore the history of the BEAM VM and Erlang, showcasing how Elixir builds upon this foundation to provide a developer-friendly language with powerful concurrency features. Discover the benefits of using Phoenix LiveView for real-time, interactive web applications, and how Tailwind CSS enables rapid UI development. Ben and Jacob also highlight the importance of PostgreSQL as a reliable database backend. This episode is packed with insights to help new developers and small business owners make informed decisions about technology choices, saving time and resources while building robust, scalable applications.