Born on Amazon but built everywhere else

Born on Amazon but built everywhere else

Thursday 11th of June 2026 Summary: Kevin King tells the story of Rhino USA — two brothers who launched a ratchet-strap brand on Amazon and grew it into a 9-figure business by expanding into retail, TikTok Shop, bull-riding sponsorships, and a 182-acre content factory in Texas. He also covers Amazon's new 75-character title cap, the Generation Effect for more memorable listing images, fresh TikTok Shop vs Amazon discovery stats, and the Software Tool of the Day. Key Points Discussed: * Rhino USA: brothers Cameron and Dylan Repic built off-road gear in 2015, listed it on Amazon, and brought in dad Ted Repic as CEO to scale it to 9 figures * "Born on Amazon but refused to stay there" — Amazon validated products and generated cash, but the brand expanded everywhere Amazon couldn't follow * Retail and category expansion into Walmart, Sam's Club, and AutoZone; over 300 products across towing, camping, boating, and overlanding; sales quadrupled in 3 years * TikTok Shop success: joined October 2023, now top seller in Automotive & Motorcycle, 8 figures on TikTok Shop alone, 6,000+ creators driving ~1 billion impressions * Brand-building beyond ecommerce: 6-figure Professional Bull Riders sponsorship as Powersport partner of the Austin Gamblers * Rhino-World: 182 acres outside Austin with trails, a prototyping lab, retail store, campground, and an 8,000 sq ft live-shopping content studio (opening 2027) * Amazon now allows sellers to message customers directly, but only when the customer initiates first * Amazon is capping product titles at 75 characters (all categories except media) starting July 27th, with a new searchable 125-character Item Highlights field; Brand Registry sellers get a 14-day review window for AI rewrites * The Generation Effect: leaving small gaps in listing images makes them more memorable — open a loop in image 2 and answer it in image 5; keep the main image clean * TikTok Shop now beats Amazon for product discovery — 67% vs 57% in a GlobalData survey * iOS app releases up ~80% vs 2024 thanks to AI, but usage and reviews are flat or declining — shipping is easy, building something people want is hard * New Marketing Misfits episode with Zehra Soysal (Savanah AI) on how AI is disrupting ecommerce photography Links Mentioned: * Market Masters 4 registration (August 20–24) [https://buy.stripe.com/eVq8wI827cPM1og6Z78IU0e?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-born-on-amazon-but-built-everywhere-else] * Read more about RhinoWorld (Modern Retail) [https://www.modernretail.co/operations/marketplace-briefing-how-rhino-usa-is-building-a-182-acre-content-factory-in-texas-after-riding-tiktok-shop-to-8-figure-sales/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-born-on-amazon-but-built-everywhere-else] * Kevin's AM/PM Podcast episode with Ted Repic [https://youtu.be/nKPsnq1p86g?si=m9YzirFqg1yuuvuD&utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-born-on-amazon-but-built-everywhere-else] * Join the AI Amazon PPC Challenge (June 29–July 3) [https://ppcchallenge.sophiesociety.com/ppc-challenge-start?partner=KevinKing&utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-born-on-amazon-but-built-everywhere-else] * Marketing Misfits episode with Zehra Soysal on AI ecommerce photography [https://youtu.be/ikw-1gTutDQ?si=XO42GjbvZ4bZJxDl&utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-born-on-amazon-but-built-everywhere-else] * Sign up for the Marketing Misfits Newsletter [https://misfits.news/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-born-on-amazon-but-built-everywhere-else] * StoreClaw — Software Tool of the Day (try it free) [https://www.storeclaw.ai/?utm_source=newsletter&utm_medium=beehive&utm_campaign=SC_boost_efficiency&utm_content=YRNULW2B1D] Hot Picks: * Amazon PPC optimization is often fake — focus on this instead [https://www.linkedin.com/posts/elizabeth-greene-junglr_most-amazon-ppc-optimization-is-fake-harsh-activity-7469048061055537152-CYog?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-born-on-amazon-but-built-everywhere-else] * Stop showing product angles — kill objections with images [https://www.linkedin.com/posts/anthony-nguyen-%F0%9F%9F%A2-30522ba7_most-sellers-waste-their-7-image-slots-showing-activity-7469025571948302336-TATO] * When will AI be truly transformative? [https://www.wsj.com/tech/ai/ai-future-advancements-what-to-expect-a4fdba95?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-born-on-amazon-but-built-everywhere-else] * TikTok bans AI voices from live streams [https://www.pymnts.com/news/ecommerce/2026/tiktok-shop-bans-ai-voices-from-livestreams/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-born-on-amazon-but-built-everywhere-else] Stump Bezos Answer: 62% — according to Bluevine, 62% of small business owners have skipped or reduced their own paycheck. Parting Shot: "When Social Media was more social than media, people followed for personality and stayed for topic relevance. Now that Social Media is more media than social, people follow topics and stay for personality." — Kallaway Find us at BillionDollarSellers.com [http://billiondollarsellers.com/] Follow me on Twitter [https://x.com/blupinguino] and LinkedIn [https://www.linkedin.com/in/kevin-king-amazon/]. See the full Billion Dollar Sellers Media Library [https://www.billiondollarsellers.media/] Ask the Ecom Oracle your ecom questions (better than Chat GPT!) [https://www.amzmarketer.com/oracle]

U.S. cracks down on foreign sellers

Date: 8th June 2026 Summary: Kevin King breaks down a new White House executive order forcing foreign sellers up to the same accountability standard as US-based sellers, and what it means for FBA, wholesale, and direct-from-China dropship models. He also covers fresh Marketplace versus first-party data on Amazon and Walmart, a free TikTok keyword research tool, a way to run a full Amazon competitor analysis with Claude, new Similarweb data on AI advertising, and the FTC's now-enforced Consumer Review Rule. Key Points Discussed: * The June 3rd Executive Order on Strengthening Customs Enforcement: foreign sellers must now be as real, traceable, and accountable as US-based sellers * Background — foreign sellers grew from ~18% of US marketplace sales in 2017 to over 50% on Amazon by 2023; an estimated $220B in annual US marketplace sales runs through foreign sellers paying zero US income tax * The order's five pillars: required tangible US assets/bonding, no more informal-entry lane for foreign importers, mandatory ownership disclosure, closed transshipment/undervaluation/misclassification loopholes, and a 50% penalty floor * Seller impact: minimal new burden for US-based FBA/wholesale, rising costs toward parity for foreign FBA, and the hardest hit on Temu, Shein, and direct-from-China dropship after de minimis already closed in 2025 * Timeline: disclosure/penalty/transparency rules drafted within 90 days, importer-of-record and asset/ownership changes within 180 days, legislative recommendation package within 45 days * Marketplace Pulse data: Walmart does ~$150B ecommerce with only ~10% ($15B) third-party; Amazon does $440B with 69% ($304B) third-party * TikTok Creator Search Insights — a free native search research tool with a Content Gap filter showing high-demand, low-supply topics * Jo Lambadjieva's free SOP for running a full Amazon competitor analysis through Claude, including an Alexa-readiness score on each listing * Similarweb AI advertising data: organic click share fell 11–23 points across verticals; 35% of US shoppers use AI for product discovery; 70% of brands don't consistently appear in AI answers about their own category * ChatGPT ads (live since Feb 9th) serve a single sponsored result per conversation; ~1,000 mostly-SaaS brands buying, leaving a physical-product early-mover window; ~$60 CPM, ~$12 CPC * AI Overviews auto-populate product cards from Google Shopping feeds for 100,000+ brands — clean feed equals free visibility * The FTC now enforcing the Consumer Review Rule with penalties up to $53,088 per violation, targeting paid reviews, cherry-picking, undisclosed insider reviews, fake social proof, and fake independent review sites Links Mentioned: * The White House Executive Order on Strengthening Customs Enforcement [https://www.whitehouse.gov/presidential-actions/2026/06/strengthening-customs-enforcement/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-u-s-cracks-down-on-foreign-sellers] * FTC escalates Consumer Review Rule enforcement [https://madeinusa.com/news-stories/ftc-escalates-enforcement?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-u-s-cracks-down-on-foreign-sellers] * Stack Influence — get 10% off by signing up this month [https://stackinfluence.com/amazon-influencers-bds?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-u-s-cracks-down-on-foreign-sellers] * Blueland micro-influencer case study with Stack Influence [https://stackinfluence.com/micro-influencer-case-study-bds/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-holiday-strategies-to-crush-competitors&_bhlid=f159f04521680872e46ff3e888f02259996c0aa5] * Jo Lambadjieva's free Claude competitor-analysis SOP [https://ecommerce-ai.beehiiv.com/c/dataforseo] Hot Picks: * Amazon accused of tricking shoppers with Subscribe & Save in new lawsuit [https://www.masslive.com/news/2026/06/amazon-accused-of-tricking-millions-of-shoppers-in-new-class-action-lawsuit.html?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-u-s-cracks-down-on-foreign-sellers] * Amazon showing AI-generated product images in search results [https://theaiinsider.tech/2026/06/05/amazon-adds-ai-generated-product-images-to-search-results-in-controversial-shopping-update/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-u-s-cracks-down-on-foreign-sellers] * Amazon overtakes Walmart to become #1 company on the Fortune 500 [https://nypost.com/2026/06/03/business/amazon-overthrows-walmart-to-become-fortune-500s-top-company-ending-superstores-13-year-reign-at-the-top/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-u-s-cracks-down-on-foreign-sellers] * ChatGPT opens ads to all businesses — no more $50K minimum spend [https://www.briefs.co/news/openai-chatgpt-ads-small-businesses/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-u-s-cracks-down-on-foreign-sellers] Stump Bezos Answer: Juniper Research says agentic commerce will generate $1.5 trillion in sales by 2030. Parting Shot: "The price of ignorance in business is obsolescence. Obsolescence in business in short order means extinction." — Tony Robbins Find us at BillionDollarSellers.com [http://billiondollarsellers.com/] Follow me on Twitter [https://x.com/blupinguino] and LinkedIn [https://www.linkedin.com/in/kevin-king-amazon/]. See the full Billion Dollar Sellers Media Library [https://www.billiondollarsellers.media/] Ask the Ecom Oracle your ecom questions (better than Chat GPT!) [https://www.amzmarketer.com/oracle]

NY to fine sellers $5K for AI generated people in Amazon ads

hursday 4th of June 2026 Summary: Kevin King breaks down New York's new synthetic performer law taking effect June 9th and what it means for any seller using AI generated humans in US ads. He also covers Amazon removing the paywall on the best part of Amazon Marketing Cloud, a cohort study showing cheap customers cost the most, an llms.txt generator tool, and fresh stats on AI search traffic to Shopify stores. Key Points Discussed: * Amazon removed the paywall on AMC paid feature tables (including Amazon Insights) through December 31st — query the organic side of the customer journey at no cost * Third party data like Experian still costs money, but the Amazon 1P tables are now free to query * AMC now provides 25 months of cohort lookback data * New York's synthetic performer law takes effect June 9th — first US state to require disclosure when ads use AI generated humans * You can't geofence New York out of Amazon Sponsored Ads, so treat it as a national rule for US facing campaigns * A synthetic performer is any human-like figure created or heavily altered by AI to look like a real person; digital replicas of identifiable real people fall under a separate NY law * The disclosure duty sits with the ad creator (brands, agencies, freelancers) — not Amazon, TikTok, or Meta * Penalties: up to $1,000 for a first violation, up to $5,000 each after, with a 5-day cure window after written notice * Exemptions: audio-only ads, AI language translation that doesn't change appearance, and promos for films, shows, and games * In scope for Amazon: Sponsored Products, Sponsored Brands, Sponsored Display, and DSP creative featuring AI humans; off-Amazon paid media and boosted organic posts also count * A 6-step seller checklist: audit creative, map New York risk, add disclosures, update agency briefs/SOWs, build a 24–48 hour fast-fix lane, and pick a long-game model strategy * California, Texas, and Illinois are lining up their own AI advertising rules * Shopify Q1 2026 data: AI search traffic is still small, but converts 49% higher than organic and carries a 14% higher average order value * llms.txt files give AI models structured info about your store, improving accuracy and reducing hallucinations about your brand * Gabriel Caceros cohort study: customers acquired through Amazon bought 2.3x more over 18 months than TikTok-acquired customers * LTV by channel — Amazon Sponsored Brands branded defense ($312, 34.7x LTV:CAC), Amazon DSP ($204), Amazon Sponsored Products ($187), Walmart Connect ($129), TikTok Shop ($81) * Reallocation result over 90 days: revenue flat, contribution dollars up 31%, LTV per customer up 47% Links Mentioned: * Join the Billion Dollar Sellers Club — just $9 to try it out [https://join.billiondollarsellers.club/bdss-club/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-ny-to-fine-sellers-5k-for-ai-generated-people-in-amazon-ads] * The AI Amazon PPC Challenge with Chris Rawlings (June 29–July 3) [https://ppcchallenge.sophiesociety.com/ppc-challenge-start?partner=KevinKing&utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-ny-to-fine-sellers-5k-for-ai-generated-people-in-amazon-ads] * Marketing Misfits episode with William DeVito on AI mindset [https://youtu.be/BS5LXbltWgY?si=ubZPmxYJGT2NwtXt&utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-ny-to-fine-sellers-5k-for-ai-generated-people-in-amazon-ads] * Quickly generate your llms.txt file here at no charge [https://quick-llms.netlify.app/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-ny-to-fine-sellers-5k-for-ai-generated-people-in-amazon-ads] * Gabriel Caceros' cohort study on LinkedIn [https://www.linkedin.com/posts/gabriel-caceros-528077bb_amazonads-amazonppc-amazonctr-activity-7466050774683320329-qIc8/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-ny-to-fine-sellers-5k-for-ai-generated-people-in-amazon-ads] Hot Picks: * Amazon announces Prime Day is June 23–26 [https://www.aboutamazon.com/news/retail/amazon-prime-day-2026-date?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-ny-to-fine-sellers-5k-for-ai-generated-people-in-amazon-ads] * Prime Day is becoming an agentic shopping event [https://www.linkedin.com/feed/update/urn:li:activity:7468090765529817088/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-ny-to-fine-sellers-5k-for-ai-generated-people-in-amazon-ads] * Motorola phones are hijacking affiliate codes in the Amazon app [https://9to5google.com/2026/05/25/motorola-amazon-app-hijacking-behavior/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-ny-to-fine-sellers-5k-for-ai-generated-people-in-amazon-ads] * The 100 Best 3PL companies in the USA for 2026 [https://www.fulfill.com/top-3pl-companies?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-ny-to-fine-sellers-5k-for-ai-generated-people-in-amazon-ads] Stump Bezos Answer: Walmart is eligible to get back up to $2.4 billion in tariff refunds from the US Government. Parting Shot: "Opportunity often comes disguised in the form of misfortune, or temporary defeat." — Napoleon Hill Find us at BillionDollarSellers.com [http://billiondollarsellers.com/] Follow me on Twitter [https://x.com/blupinguino] and LinkedIn [https://www.linkedin.com/in/kevin-king-amazon/]. See the full Billion Dollar Sellers Media Library [https://www.billiondollarsellers.media/] Ask the Ecom Oracle your ecom questions (better than Chat GPT!) [https://www.amzmarketer.com/oracle]

Amazon's AI read your listing. It got 3 things wrong.

Date: June 1st, 2026 Summary: Kevin King breaks down Amazon's move to license its shopping AI to other retailers through AWS, walks through a step-by-step playbook for claiming Trump tariff refunds from CBP, and unpacks how the new Auto Buy feature could undercut Subscribe and Save. He also covers fresh TikTok Shop Europe data, an orders intelligence dashboard, and the 10 most powerful words for YouTube titles. Key Points Discussed: * Amazon is licensing the technology behind Alexa for Shopping (rebranded from Rufus) through AWS, so any retailer can launch its own AI shopping assistant in as little as 60 days — Kate Spade is the first customer * The AWS playbook again: build internally, then sell the solution to the industry; selling through AWS rather than Amazon retail is a deliberate trust move * Optimizing listings for how AI agents read them (AEO/GEO) is no longer optional * Trump tariff refunds: the Supreme Court killed the IEEPA tariffs in February, and CBP is repaying via the CAPE tool inside the ACE portal * Refund playbook: confirm you're owed money (HTS codes 9903.01 / 9903.02 on Form 7501), confirm you're the Importer of Record (line 22), check timing (Phase 1 covers unliquidated entries or those liquidated within 80 days), set up ACE with ACH refund enrollment, file the CAPE claim, and get paid in roughly 3–5 weeks * AGL users stay the Importer of Record and Amazon Customs and Trade can file the claim for them; the refund reduces COGS, not income * TikTok Shop Europe: top shops are creator-led, not store-led — UK leads at ~€52.5M GMV (82% affiliate), followed by Germany, France, Italy, Spain; Spain has the highest creator dependency (87%), Italy the most self-operated sales (~34%) * Amazon Orders Intelligence Dashboard breaks orders down by state, city, zip, hour, AOV, SKU, ASIN, business orders, and Subscribe and Save to surface regional sales issues * Auto Buy is now in front of every US shopper: a one-time deal catcher that fires once at the shopper's target price (FBA only, no coupons), competing with Subscribe and Save for the same reorder * Auto Buy risk: loyal re-buyers set a trigger and stop comparison shopping, so search and demand data goes quiet on customers who are still in market — make Subscribe and Save the easier yes * Jake Thomas analyzed 800,000+ YouTube titles for the 10 most powerful title words; the current year (2026) was strongest at +30%, ahead of Any (+16%), Every (+14%), and Regret (+13%) Links Mentioned: * AI for Ecom 2.0 Workshop replay pass (discounted access closes Tuesday) [https://buy.stripe.com/3cI14gcindTQaYQbfn8IU0a?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-amazon-s-ai-read-your-listing-it-got-3-things-wrong] * Andrew Erickson's full step-by-step tariff refund playbook (Inventory Hero) [https://www.inventoryhero.ai/blog/how-to-get-trump-tariff-refund?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-amazon-s-ai-read-your-listing-it-got-3-things-wrong] * Open an ACE Portal account (CBP) [https://ace-accounts.cbp.gov/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-amazon-s-ai-read-your-listing-it-got-3-things-wrong] * Amazon Orders Intelligence Dashboard [https://orders.igppc.com/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-amazon-s-ai-read-your-listing-it-got-3-things-wrong] * Stack Influence (10% off this month) [https://stackinfluence.com/amazon-influencers-bds?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-amazon-s-ai-read-your-listing-it-got-3-things-wrong] * Blueland micro-influencer case study with Stack Influence [https://stackinfluence.com/micro-influencer-case-study-bds/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-holiday-strategies-to-crush-competitors&_bhlid=f159f04521680872e46ff3e888f02259996c0aa5] Hot Picks: * How Shark Ninja mitigated tariffs with supplier diversification [https://www.supplychaindive.com/news/sharkninja-leverages-production-flexibility-to-mitigate-tariffs/821264/] * Amazon launches "Know Before You Buy" on product pages [https://www.linkedin.com/posts/max-sinclair-ai_breaking-amazon-just-launched-know-activity-7466122145258131456-x3ns?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-amazon-s-ai-read-your-listing-it-got-3-things-wrong] * Walmart credits Sparky with lifting sales and average order value [https://www.digitalcommerce360.com/2026/05/22/walmart-sparky-agent-ai-sales-supply-chain/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-amazon-s-ai-read-your-listing-it-got-3-things-wrong] * EU hits Temu with €200M fine over illegal product risk failures [https://ppc.land/eu-hits-temu-with-eur200m-dsa-fine-over-illegal-product-risk-failures/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-amazon-s-ai-read-your-listing-it-got-3-things-wrong] Stump Bezos Answer: Revenue per seller in the US marketplace is roughly $200,000 higher than the next largest marketplace. Parting Shot: "Vulnerability is the birthplace of innovation, creativity and change." — Brené Brown Find us at BillionDollarSellers.com [http://billiondollarsellers.com/] Follow me on Twitter [https://x.com/blupinguino] and LinkedIn [https://www.linkedin.com/in/kevin-king-amazon/]. See the full Billion Dollar Sellers Media Library [https://www.billiondollarsellers.media/] Ask the Ecom Oracle your ecom questions (better than Chat GPT!) [https://www.amzmarketer.com/oracle]

If you sell off Amazon, Google says do this NOW

Date: May 28th, 2026 Summary: Kevin King breaks down Google's first official guide on optimizing for AI search and why it undercuts the AEO/GEO consultant model, covers Shopify opening its Universal Commerce Protocol catalog to every developer, and digs into what Amazon sellers get wrong selling on Walmart. He also shares a new ChatGPT shopping conversion study, a free Amazon Launch Calculator, and details on the AI for Ecom 2.0 webinar with Norm Farrar. Key Points Discussed: * Google's first official guide on optimizing for AI search: its position is that optimizing for generative AI search is just SEO — the same crawl, index, and ranking systems, with no separate door or special trick * Two foundations Google names: unique, compelling, non-commodity content (first-hand expertise over generic listicles) and technical hygiene (a page must be indexed, crawlable, and fast to be cited) * Google's mythbusting list — llms.txt files, content chunking, AI-specific rewrites, buying fake mentions, and over-indexing on structured data are all called wasted spend * The Amazon seller angle: Merchant Center feeds and Google Business Profiles drive product visibility in AI responses, plus Business Agent and the Universal Commerce Protocol (UCP) point to agentic commerce in the next 12–18 months * AI for Ecom 2.0 webinar with Kevin King and Norm Farrar — the new AI playbook for ecom sellers, with a replay available * Marketing Misfits episode with Mike Kaput on the shift from prompting AI to orchestrating AI agents * ChatGPT shopping study from Kaiser and Schulze: ChatGPT beats traditional channels on conversion for complex products that need explanation, while traditional channels still win for simple, impulse-driven products * Shopify opens the Universal Commerce Protocol with Shopify Catalog to every developer — any app, content platform, or AI agent can tap millions of merchants and billions of products through one protocol * Amazon Launch Calculator by Isaac Gross at IG PPC: models required PPC spend, clicks, orders, ACOS and TACOS against a revenue goal, month by month * What Amazon sellers get wrong on Walmart: it's a full-funnel problem, not a listings problem — stop copy-pasting Amazon content, stop optimizing once, build off-platform traffic, and hit listing benchmarks before running Walmart Connect ads Links Mentioned: * Register for the AI for Ecom 2.0 webinar with Norm Farrar (replay available) [https://us02web.zoom.us/webinar/register/WN_RMrzlQrVSpaS1B39oN0J7w?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-if-you-sell-off-amazon-google-says-do-this-now] * Google's official guide on optimizing for AI search [https://developers.google.com/search/docs/fundamentals/ai-optimization-guide?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-if-you-sell-off-amazon-google-says-do-this-now] * Get your custom pack of Amazon Seller Claude Skills [https://app.iclosed.io/e/sophie/skills-audit?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-if-you-sell-off-amazon-google-says-do-this-now] * Stop Writing AI Marketing Slop — Marketing Misfits episode with Mike Kaput [https://www.youtube.com/watch?v=WOEv6bAhiIY&t=7s&utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-if-you-sell-off-amazon-google-says-do-this-now] * Join the Marketing Misfits Newsletter [https://misfits.news/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-if-you-sell-off-amazon-google-says-do-this-now] * Shopify — what are you going to build? (UCP and Shopify Catalog for developers) [https://www.shopify.dev/agents?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-if-you-sell-off-amazon-google-says-do-this-now] * Amazon Launch Calculator by Isaac Gross (IG PPC) [https://launch.igppc.com/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-if-you-sell-off-amazon-google-says-do-this-now] * Sellcord — what Amazon sellers get wrong selling on Walmart [https://www.sellcord.co/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-if-you-sell-off-amazon-google-says-do-this-now] Hot Picks: * Temu's traffic has recovered from last year's tariff slump [https://sherwood.news/business/temus-us-web-traffic-quietly-recovered-from-last-years-tariff-blow/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-if-you-sell-off-amazon-google-says-do-this-now] * Amazon tightens Seller Fulfilled Prime speed starting July 6 [https://ppc.land/amazon-tightens-seller-fulfilled-prime-speed-rules-starting-july-6/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-if-you-sell-off-amazon-google-says-do-this-now] * Amazon built a $56B empire but forgot the customer [https://ppc.land/amazon-ads-built-a-56bn-empire-but-forgot-the-shopper/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-if-you-sell-off-amazon-google-says-do-this-now] * Amazon to award a New Arrival badge on sellers' newest products [https://www.ecommercebytes.com/2026/05/25/amazon-to-award-new-arrival-badges-on-sellers-new-products/?utm_source=BillionDollarSellers&utm_medium=newsletter&utm_campaign=bdsn-if-you-sell-off-amazon-google-says-do-this-now] Stump Bezos Answer: Attorneys and Legal Services — the most expensive Google Ads category at an average of $9.87 per click, almost double the overall average. Parting Shot: "No matter how busy you are, you must take time to make the other person feel important. Everyone has an invisible sign hanging from their neck saying, 'Make me feel important.' Never forget this message when working with people." — Mary Kay Ash Find us at BillionDollarSellers.com [http://billiondollarsellers.com/] Follow me on Twitter [https://x.com/blupinguino] and LinkedIn [https://www.linkedin.com/in/kevin-king-amazon/]. See the full Billion Dollar Sellers Media Library [https://www.billiondollarsellers.media/] Ask the Ecom Oracle your ecom questions (better than Chat GPT!) [https://www.amzmarketer.com/oracle]