E15. Marketing Doesn't Stop When You're Fully Booked

E15. Marketing Doesn't Stop When You're Fully Booked

Ever been fully booked then had a quiet week hit you out of “nowhere”? 👀 Being fully booked doesn't mean you can stop showing up ✨ That's the lesson I learned the hard way 😅 In this episode we get into: ✨Why so many of us go quiet on marketing the moment we're fully booked 🚫 ✨How client behaviour (not client loss) can quietly cause a dip in your bookings ✨What actually happened when I went on holidays and my books unexpectedly slowed down ✨How to prevent quiet periods before they hit  ✨What to do if you're already in a quiet period: get instant income, refining your strategy + remaining productive If you want your books to stay full, you have to keep acting like they're not 🌸 Don’t forget to rate this podcast 5 stars ⭐️ Follow us on Instagram ⬇️ https://instagram.com/blossominbusiness_ [https://instagram.com/blossominbusiness_] https://www.instagram.com/royalblossombeautysalon/ [https://www.instagram.com/royalblossombeautysalon/]  Follow us on TikTok ⬇️ https://www.tiktok.com/@blossominbusiness [https://www.tiktok.com/@blossominbusiness]   Have a topic you would like covered on the pod? 🌸 Send through your request on our website here: https://blossominbusiness.com/pages/blossom-in-business-podcast [https://blossominbusiness.com/pages/blossom-in-business-podcast]  Want to be our next guest speaker? Apply here: https://forms.gle/CNjjMm4YnAPLY7LG7 [https://forms.gle/CNjjMm4YnAPLY7LG7]  Become one of our sponsors: Email contact@blossominbusiness.com [contact@blossominbusiness.com] 💌

E14. The Blossom in Business Rebrand (BONUS)

Something big is coming for Blossom in Business, and this episode is the first real look behind the scenes 👀 This is a bonus check in the episode. No lesson plan, no structured teaching, just me catching you up on everything that's been happening. I get into the rebrand, what it actually means for the direction of the brand and why this feels less like “just a name change” and more like the beginning of something entirely new ✨ I also walk you through the new podcast setup and the shift to a more casual, conversational format. What felt off about the old approach and why Big Sister Energy just makes more sense for where this show is going 🎙️ And I tease something in the works for beauty business owners that I'm not ready to announce yet, plus a hint at a guest episode coming very soon. 👀 You'll walk away knowing exactly where Blossom in Business is headed, why the shift is happening now and feeling like you got the inside scoop before anyone else does 💕 Don’t forget to rate this podcast 5 stars ⭐️ Follow us on Instagram ⬇️ https://instagram.com/blossominbusiness_ [https://instagram.com/blossominbusiness_] https://www.instagram.com/royalblossombeautysalon/ [https://www.instagram.com/royalblossombeautysalon/]  Follow us on TikTok ⬇️ https://www.tiktok.com/@blossominbusiness [https://www.tiktok.com/@blossominbusiness]   Have a topic you would like covered on the pod? 🌸 Send through your request on our website here: https://blossominbusiness.com/pages/blossom-in-business-podcast [https://blossominbusiness.com/pages/blossom-in-business-podcast]  Want to be our next guest speaker? Apply here: https://forms.gle/CNjjMm4YnAPLY7LG7 [https://forms.gle/CNjjMm4YnAPLY7LG7]  Become one of our sponsors: Email contact@blossominbusiness.com [contact@blossominbusiness.com] 💌

E13. It’s Time to Raise Your Prices (BONUS)

If you know you need to raise your prices… but you’re not sure how or when to actually do it, this episode is for you 💅 After covering the mindset behind pricing and how to calculate your numbers, this episode is the final piece: executing your price increase the right way 🙌✅ In this episode, we talk about: ✨ When you need to raise your prices urgently vs strategically ✨The best times of year to increase (and why timing matters more than you think) ✨How to raise your prices without shocking or losing your clients ✨My exact transition strategy that keeps clients loyal while increasing your income ✨How much you should increase your prices by (and how often) ✨What to do if you’re significantly undercharging We also break down why it’s okay to lose clients during a price increase and how that actually creates space for better, more aligned clients 🙌💓 If you’ve been putting off increasing your prices, consider this your sign 🙌  With the new financial year around the corner, there’s no better time to reset your pricing and start charging in a way that actually supports your life and business 💅💓 Don’t forget to rate this podcast 5 stars ⭐️ Follow us on Instagram ⬇️ https://instagram.com/blossominbusiness_ [https://instagram.com/blossominbusiness_] https://www.instagram.com/royalblossombeautysalon/ [https://www.instagram.com/royalblossombeautysalon/]  Follow us on TikTok ⬇️ https://www.tiktok.com/@blossominbusiness [https://www.tiktok.com/@blossominbusiness]   Have a topic you would like covered on the pod? 🌸 Send through your request on our website here: https://blossominbusiness.com/pages/blossom-in-business-podcast [https://blossominbusiness.com/pages/blossom-in-business-podcast]  Want to be our next guest speaker? Apply here: https://forms.gle/CNjjMm4YnAPLY7LG7 [https://forms.gle/CNjjMm4YnAPLY7LG7]  Become one of our sponsors: Email contact@blossominbusiness.com [contact@blossominbusiness.com] 💌

E12. How Much You Should Actually Be Charging...

If you’ve ever based your prices on what other nail techs are charging… this episode is going to change everything 💅 In my last pricing episode, we unpacked the mindset around pricing and why it’s so controversial in the nail industry. But today, we’re getting into the part most people avoid… the numbers 👀 Because the truth is, you can’t build a profitable business by guessing your prices 😅 In this episode, I walk you through: ✨ How to calculate your true cost per service ✨ How to factor in overheads, product cost + your hourly rate ✨ How to set an hourly rate that actually supports your life ✨ Why being fully booked doesn’t always mean you’re profitable ✨ The biggest pricing mistakes nail techs make (especially when it comes to nail art) ✨ When you need to raise your prices, even before looking at the numbers We also dive into real examples that break down exactly why so many nail techs are undercharging… and why “$100+ sets” are often not expensive, they’re necessary 💅 This episode might feel overwhelming at times, but it’s one of the most important conversations you can have if you want to build a sustainable beauty business 💓 If you’re ready to stop guessing your prices and start understanding them, this is for you 🌸🎙️ And if you haven’t already, make sure you go back and listen to “The Controversy Around Pricing in the Nail Industry” first, it will completely shift the way you think about charging 🎧🙌 Don’t forget to rate this podcast 5 stars ⭐️ Follow us on Instagram ⬇️ https://instagram.com/blossominbusiness_ [https://instagram.com/blossominbusiness_] https://www.instagram.com/royalblossombeautysalon/ [https://www.instagram.com/royalblossombeautysalon/]  Follow us on TikTok ⬇️ https://www.tiktok.com/@blossominbusiness [https://www.tiktok.com/@blossominbusiness]   Have a topic you would like covered on the pod? 🌸 Send through your request on our website here: https://blossominbusiness.com/pages/blossom-in-business-podcast [https://blossominbusiness.com/pages/blossom-in-business-podcast]  Want to be our next guest speaker? Apply here: https://forms.gle/CNjjMm4YnAPLY7LG7 [https://forms.gle/CNjjMm4YnAPLY7LG7]  Become one of our sponsors: Email contact@blossominbusiness.com [contact@blossominbusiness.com] 💌

E11. Scale Your Salon & Make More Without Working More (w/ Kate from KR Beauty Academy)

If you’re fully booked, working long hours in your salon, but still not making the money you thought you would… this episode is for you 💖 In this very special episode, I’m joined by our FIRST EVER guest speaker, Kate from KR Beauty Academy - a former beauty business owner who now helps salon owners and beauty professionals scale their income without burning themselves out. We’re diving into: ✨ How to make more money without working more hours ✨ The biggest mistakes keeping beauty businesses stuck financially ✨ Strategic service packages that actually increase profit ✨ How to upsell without sounding pushy or salesy ✨ Simple ways to increase your average client spend Whether you’re a nail tech, lash artist, brow artist or salon owner - this episode is packed with practical advice and mindset shifts to help you grow your income sustainably. We also finish with a quick-fire Q+A covering some spicy beauty business opinions, scaling advice and the fastest ways to increase revenue in your salon 👀 You can find Kate + her program Beauty Business Breakthrough below ⬇️ Kate’s Instagram: https://www.instagram.com/krbeautyacademy [https://www.instagram.com/krbeautyacademy]  Kate’s Program: https://krlashesandbrows.com.au/pages/beauty-business-community [https://krlashesandbrows.com.au/pages/beauty-business-community]  Don’t forget to rate this podcast 5 stars ⭐️ Follow us on Instagram ⬇️ https://instagram.com/blossominbusiness_ [https://instagram.com/blossominbusiness_] https://www.instagram.com/royalblossombeautysalon/ [https://www.instagram.com/royalblossombeautysalon/]  Follow us on TikTok ⬇️ https://www.tiktok.com/@blossominbusiness [https://www.tiktok.com/@blossominbusiness]   Have a topic you would like covered on the pod? 🌸 Send through your request on our website here: https://blossominbusiness.com/pages/blossom-in-business-podcast [https://blossominbusiness.com/pages/blossom-in-business-podcast]  Want to be our next guest speaker? Apply here: https://forms.gle/CNjjMm4YnAPLY7LG7 [https://forms.gle/CNjjMm4YnAPLY7LG7]  Become one of our sponsors: Email contact@blossominbusiness.com [contact@blossominbusiness.com] 💌