Episode 4: Brand New Ways to Build Community

Episode 4: Brand New Ways to Build Community

A brand is only as strong as the community that surrounds it. In this episode, Linda and Finley explore the power of brand communities and fandom in marketing. You’ll learn about the different types of communities and how brands can leverage them to drive engagement and loyalty. You’ll also hear Finley’s take on which brand fandoms are cool or cringe. She and Linda both stan for Harry Potter but only one is a Star Wars fan!

Episode 3: Brand New Ways to Touch Grass

“Touching grass” has become one of the internet’s favorite phrases. It began as a jab aimed at people spending too much time online. Today, it reflects how Gen Z is renegotiating its relationship with technology and striving for more balance with more IRL experiences. Linda and Finley break down what’s driving this phenomenon, the mental health impact of doom scrolling, and what makes a memorable IRL experience. And don’t miss Finley’s hot takes on the Ad Age list of 20 brands catching Gen Z’s attention!

Episode 2: Brand New Ways to Launch Brands and AI Slop or Slay

In this episode, Linda and Finley discuss how Taylor Swift and Alix Earle have mastered the modern marketing playbook for product launches, marrying marketing fundamentals with social, influencer and PR to build buzz and anticipation. They also tackle whether brand AI content is slop or slay and what’s cool or cringe for Gen Z. Spoiler alert: Linda is totally cringe with her side part and skinny jeans but Finley loves her anyway!

Bonus Episode: What's Cool or Cringe at Clemson

In this bonus episode, Finley visits her friend Skylar at Clemson University to learn which drinks students there think are cringe or cool, as well as the brand of clothing everyone on campus is wearing.

Episode 1: Brand New Beginnings

If you’re a marketer or a parent trying to connect with Gen Z, this podcast is for you! Meet Linda Bethea, an experienced Chief Marketing Officer, and her Gen Z daughter, Finley as they discuss why they decided to launch a podcast and share their different perspectives on marketing, motherhood, and mental health.