BrandAPeel: Brand Storytelling in the Digital Age

Why did Crown Royal just piss off Canadians? It wasn’t to avoid paying tariffs

36 min · 31. aug. 202536 min
episode Why did Crown Royal just piss off Canadians? It wasn’t to avoid paying tariffs cover

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The brand’s origin story is rooted in Canadian history but can this story save it from being boycotted? Brands, especially iconic Canadian brands, need to consider the temperature of the nation as the trade war with the US triggers emotional reactions to misleading headlines.

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