The Real Way Doctors are Building Credibility Online with Dr. Sheila Farhang

The Real Way Doctors are Building Credibility Online with Dr. Sheila Farhang

In today’s healthcare landscape, you must have both the expertise AND the ability to communicate it clearly to build genuine trust with your patients.  In this episode of Brandidly Speaking, Cris sits down with Dr. Sheila Farhang, double board-certified dermatologist and founder of Avant Dermatology, to unpack what it really takes to build trust as a medical expert in the digital age. From growing her platform organically over more than a decade to becoming a go-to voice across social media, Dr. Farhang shares how she’s navigated the shift from seeing patients to trusted public authority without losing her patient-first values.   Cris and Dr. Farhang also explore how brand visibility is now shaped by everything from press coverage to digital footprint, and what founders in healthcare need to understand if they want to reach the right audiences in a meaningful way.   This conversation is a must-listen for healthcare founders, doctors, and experts who know they have something important to say, but want to make sure it lands, builds trust, and reaches the people who need it most.  New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.   🎙️ Subscribe on Spotify [https://bit.ly/brandidlyspeakingpodcastspotify] | Apple Podcasts [https://bit.ly/brandidlyspeakingpodcastapple] | YouTube [https://bit.ly/brandidlyspeakingYT]  👍 Follow @Brandidly_Speaking on Instagram [https://bit.ly/brandidlyspeakingIG], LinkedIn [https://bit.ly/brandidlyspeakinglinkedin], and TikTok [https://bit.ly/brandidlyspeakingTT] and MMC on Instagram [https://bit.ly/MMCInstagram] and LinkedIn [https://bit.ly/MMClinkedin].  📲 We'd love to hear from you: hello@hellommc.com [hello@hellommc.com]

How Lisa Hanna Went From Miss World & Political Leader to Building a Beauty Brand, and What Founders Can Learn

What does it take to build a brand story that goes beyond surface level in the beauty industry?  In this episode, Lisa Hanna, former Miss World, global political leader, and now beauty founder, shares why understanding the entire industry is the foundation for building a brand that truly stands out.  After decades on the world stage and in government, Lisa entered the beauty industry to build something with meaning. And that meant learning every layer of the business, from formulation and finance to global markets and strategy.  This conversation goes far beyond beauty, and it teaches us about the discipline and leadership it takes to build a brand with depth in an industry driven by noise.  If you’re building a brand, or want to, this episode will change how you think about storytelling, strategy, and long-term success.  New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.   🎙️ Subscribe on Spotify [https://bit.ly/brandidlyspeakingpodcastspotify] | Apple Podcasts [https://bit.ly/brandidlyspeakingpodcastapple] | YouTube [https://bit.ly/brandidlyspeakingYT]  👍 Follow @Brandidly_Speaking on Instagram [https://bit.ly/brandidlyspeakingIG], LinkedIn [https://bit.ly/brandidlyspeakinglinkedin], and TikTok [https://bit.ly/brandidlyspeakingTT] and MMC on Instagram [https://bit.ly/MMCInstagram] and LinkedIn [https://bit.ly/MMClinkedin].  📲 We'd love to hear from you: hello@hellommc.com [hello@hellommc.com]

Building a Trusted Brand in a Crowded Category: The Gut Personal Story with Bridgitte Mallinson

How do you break through in the crowded supplement market where new products are getting launched left and right?    In this episode, Bridgitte Malinson, founder of Gut Personal, breaks down how she built a cult-favorite wellness brand by blending clinical credibility with community-first marketing. From strategic PR placements to organic storytelling, she focused on building trust through earned media and expert validation, positioning the brand as both authoritative and approachable. Instead of relying on paid ads or empty trends, she focused on real connection, education, and personalized experiences that make customers feel seen.  For brand founders, this is a masterclass in modern brand building: how to make your product feel aspirational, how to leverage PR to build credibility and awareness, how to turn affiliates into true brand advocates, and how to stand out in a saturated category without losing credibility.  If you’re building in a space that feels crowded,  this conversation will show you how to make it matter, make it trusted, and make it grow.  New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.   🎙️ Subscribe on Spotify [https://bit.ly/brandidlyspeakingpodcastspotify] | Apple Podcasts [https://bit.ly/brandidlyspeakingpodcastapple] | YouTube [https://bit.ly/brandidlyspeakingYT]  👍 Follow @Brandidly_Speaking on Instagram [https://bit.ly/brandidlyspeakingIG], LinkedIn [https://bit.ly/brandidlyspeakinglinkedin], and TikTok [https://bit.ly/brandidlyspeakingTT] and MMC on Instagram [https://bit.ly/MMCInstagram] and LinkedIn [https://bit.ly/MMClinkedin].  📲 We'd love to hear from you: hello@hellommc.com [hello@hellommc.com]

Why Your Content Isn’t Converting, and What Actually Makes People Care (with Lilliana Vazquez)

You’re posting consistently, so why isn’t anyone sticking around?  Most founders think they need better content. In reality, they’re over-editing, overthinking, and filtering out the very thing that makes people care.  In this episode of Brandidly Speaking, Lilliana Vazquez (former TODAY Show + E! host turned creator) shares what turns content into community, and why it has nothing to do with being perfect.  We get into the risks of showing up fully, how to handle criticism, and why trying to be liked by everyone is exactly what’s holding you back.  If your content isn’t translating into connection, this podcast episode delivers the insights you need to craft messages that genuinely resonate with your community.  New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.   🎙️ Subscribe on Spotify [https://bit.ly/brandidlyspeakingpodcastspotify] | Apple Podcasts [https://bit.ly/brandidlyspeakingpodcastapple] | YouTube [https://bit.ly/brandidlyspeakingYT]  👍 Follow @Brandidly_Speaking on Instagram [https://bit.ly/brandidlyspeakingIG], LinkedIn [https://bit.ly/brandidlyspeakinglinkedin], and TikTok [https://bit.ly/brandidlyspeakingTT] and MMC on Instagram [https://bit.ly/MMCInstagram] and LinkedIn [https://bit.ly/MMClinkedin].  📲 We'd love to hear from you: hello@hellommc.com [hello@hellommc.com]

How to Turn Content into a Scaleable, Multi-Million Dollar Brand: Lisa Jauregui on Building BK Beauty

On this week’s episode, we sit down with Lisa Jauregui, Founder of BK Beauty, to break down how she turned audience feedback into a $25 million beauty brand.  Before founding BK Beauty, Lisa worked in advertising, became a MAC makeup artist, and later began creating YouTube makeup tutorials while raising her kids. By consistently sharing expert advice and education, she built a loyal audience that trusted her recommendations. Through affiliate link data, Lisa gained clear insight into exactly what her audience wanted - from product categories and price points to buying behavior and preferences.  That data became the foundation for BK Beauty. Instead of guessing what to launch, Lisa used real audience feedback to design products people were already asking for, leading to one of the most successful creator‑led beauty brands today, with massive traction on TikTok and social media.  If you’re a creator, influencer, founder, or aspiring entrepreneur looking to turn content into a scalable, multi‑million‑dollar brand, this episode is packed with practical takeaways. Tune in to hear how Lisa leveraged data, audience trust, and education to build BK Beauty, and how you can apply the same strategy to your own brand.  🎙️ Subscribe on Spotify [https://bit.ly/brandidlyspeakingpodcastspotify] | Apple Podcasts [https://bit.ly/brandidlyspeakingpodcastapple] | YouTube [https://bit.ly/brandidlyspeakingYT]  👍 Follow @Brandidly_Speaking on Instagram [https://bit.ly/brandidlyspeakingIG], LinkedIn [https://bit.ly/brandidlyspeakinglinkedin], and TikTok [https://bit.ly/brandidlyspeakingTT] and MMC on Instagram [https://bit.ly/MMCInstagram] and LinkedIn [https://bit.ly/MMClinkedin].  📲 We'd love to hear from you: hello@hellommc.com [hello@hellommc.com]