Brief Chats
Discover how dupe culture, trademarks and copyright collide. Barrister Susan Gatford breaks down the Aldi copyright case and IP rules for look-alike products.Director and Principal Clerk of Svenson Barristers Anna Svenson sits down with Susan Gatford – barrister, mediator and trademark attorney – to unpack the rising trend of “dupes” in beauty and retail. From Instagram-fuelled hype to the landmark Aldi Australia packaging decision, learn where the legal lines are drawn and what brands should consider before copying a competitor’s look and feel. Get in contact with Svenson Barristers: https://www.linkedin.com/in/anna-svenson-2610b790/ [https://www.linkedin.com/in/anna-svenson-2610b790/] https://www.linkedin.com/company/svenson-barristers/?viewAsMember=true [https://www.linkedin.com/company/svenson-barristers/?viewAsMember=true] https://svensonbarristers.com.au/ [https://svensonbarristers.com.au/] ---------------------------------------- Key Takeaways * Understand the economics that drive brands to release copycat products * Learn the difference between trademark and copyright protection in Australia * Hear how TikTok and Instagram have super-charged dupe culture * Get practical tips to protect your brand or launch a dupe ethically * Dive into the first Australian judgment finding Aldi liable for copyright infringement on packaging Chapters 00:00 Introduction to Intellectual Property and Dupes 02:48 Understanding Copyright vs. Trademark 05:57 The Legal Landscape of Dupes in Makeup 08:51 Case Study: Aldi's Copyright Infringement 11:50 The Impact of Social Media on Dupes 15:04 Emotional Aspects of IP Infringement 17:43 Future of Dupes Guest Spotlight - Susan Gatford Susan is a Melbourne-based barrister who specialises in intellectual property disputes and commercial law. With qualifications as a trademark attorney, barrister and mediator, she has advised retail giants, start-ups and established labels on brand strategy, IP licensing and enforcement. Connect: LinkedIn: https://www.linkedin.com/in/susan-gatford-91820b31/ [https://www.linkedin.com/in/susan-gatford-91820b31/] Barrister profile: https://www.vicbar.com.au/Profile?ID=23712 [https://www.vicbar.com.au/Profile?ID=23712] ---------------------------------------- Resources Mentioned * Federal Court judgment: APL v Aldi Australia (link) * IP Australia guides on trademarks and designs * ACCC consumer law overview Support the show: https://www.linkedin.com/company/svenson-barristers/ [https://www.linkedin.com/company/svenson-barristers/] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.
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