Built By Her Podcast
It started as a side hustle during maternity leave… but it didn’t stay that way for long. In this episode of the Built By Her Podcast, Georgie sits down with Ellie, founder of her own PMU and lash business, to talk about how a small idea turned into a 13-year career in the beauty industry. From working in spas to building her own fully booked client base, Ellie shares the honest reality behind running a beauty business, including the confidence struggles, the pressure of social media, and the constant feeling of chasing the next level. This episode goes beyond lashes and permanent makeup. It’s about what it really takes to build something for yourself, and why success doesn’t always feel how you expect it to. ✨ What we cover: * Starting a business during maternity leave without even realising it * How the beauty industry has evolved over the last decade * What lash extensions and permanent makeup actually involve * Why one-size-fits-all doesn’t work when it comes to beauty treatments * The importance of client consultation and managing expectations * The reality of poor training in the industry and learning as you go * Imposter syndrome, even after 13 years in business * The impact of social media and comparison in a visual industry * Why growth doesn’t always feel like success * Feeling overwhelmed, time management, and trying to do everything at once * The importance of focusing on your own journey * Ellie’s next step, launching her own lash training (coming soon 👀) 💭 Key Takeaway Building a business isn’t just about skill, it’s about mindset. Even after more than a decade, Ellie shares that self-doubt, comparison, and setting new goals never fully go away. But what matters is focusing on your own path, looking after your clients, and recognising how far you’ve already come. 👩💼 Guest Ellie Founder of a PMU & Lash Business 📍 Gloucester (Longlevens) 📲 @eleanorpmulash [https://www.instagram.com/eleanorpmulash/] 🌐 www.eleanorpmulash.co.uk [https://www.eleanorpmulash.co.uk/] Send us Fan Mail [https://www.buzzsprout.com/2596947/fan_mail/new] Follow Built By Her 📸 Instagram: https://www.instagram.com/builtby_her [https://www.instagram.com/builtby_her] 🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181 [https://www.eventbrite.co.uk/o/114520957181] Join the community, come to an event, and be part of the conversations beyond the podcast. 🎙️ Hosted by Georgina McDonald founder of G R Design Studio 🌐 Website: https://www.grdesignstudio.co.uk/ [https://www.grdesignstudio.co.uk/] 📸 Instagram: https://www.instagram.com/g_r_designstudio [https://www.instagram.com/g_r_designstudio] 🎧 Produced by Richard Lannen at Nozzle Media 🌐 https://nozzle.media [https://nozzle.media] 📸 https://www.instagram.com/nozzlemedia [https://www.instagram.com/nozzlemedia] If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.
15 episoder
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