Business Beyond Borders
What does it take to transform a family manufacturing business into an international brand? In this episode of Business Beyond Borders [https://dearinassociates.com/business-beyond-borders-podcast/], Cynthia Dearin [https://dearinassociates.com/cynthia-dearin-international-strategist/] sits down with Mishal Arnaiz [https://www.linkedin.com/in/mshlarnaiz/], second-generation leader at Universal Skin Cosmeceuticals [https://usclcph.com/], a Philippine manufacturer producing skincare and personal care products for brands around the world. Mishal shares the remarkable story of growing up inside her mother's factory, watching a single parent build a business from the ground up with little guidance but relentless determination. Today, she's leading the company's next phase of growth—expanding into global markets while modernizing the business without losing the values that made it successful. They discuss why international expansion isn't about rushing into new countries, but carefully testing markets, listening to customers, and making decisions based on evidence rather than assumptions. Mishal also shares how purpose-driven product innovation—from charitable initiatives to custom manufacturing for overseas clients—has become a competitive advantage. If you're building a manufacturing business, preparing for international growth, or navigating the challenges of a second-generation family enterprise, this episode offers practical lessons on leadership, resilience, and scaling across borders. In this episode, we discuss: * How a single mother built a manufacturing company from scratch * Growing up inside the family business—and choosing to stay * The realities of succeeding as a second-generation leader * Why testing markets beats guessing when expanding internationally * Building export relationships through product innovation * Creating purpose-driven products that strengthen your brand * How listening to customers shapes global growth * Mishal's vision for taking a Philippine manufacturer onto the world stage Want a clearer path from strategy to results? The conversations on Business Beyond Borders are grounded in the same framework we use with clients at Dearin & Associates. You can explore it in the Blueprint for International Success — a practical guide to navigating global expansion with clarity, momentum, and commercial discipline. Access the Blueprint here: www.dearinassociates.com/blueprint [http://www.dearinassociates.com/blueprint] Podcast Partner Global growth also means managing global money. OFX supports businesses operating internationally with competitive FX rates, streamlined payments, and better visibility over cross-border cash flow. Learn more or sign up via our partner link: https://app.ofx.com/registration?pid=15337 [https://app.ofx.com/registration?pid=15337]
70 episoder
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