Grow Your Business Authentically While Staying True to You With Paige Paquette

How to Get Found on Google and AI Search With Mel Zaelich

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we're talking about how to get found on Google and AI-powered search platforms, so your ideal customers can discover your business exactly when they're looking for solutions you provide.  Mel Zaelich may be a newer name in the SEO industry, but she is far from new to marketing, strategy, and search. A marketing creative, designer, and SEO educator, Melanie brings more than 30 years of experience in advertising, branding, and entrepreneurship. She spent 20 years leading national campaigns for top advertising agencies before launching her own business, Happy Place Interiors, in 2016. As a small business owner, she discovered the power of SEO firsthand. For nearly a decade, SEO has generated close to 90% of her business, earning consistent Page 1 rankings, AI Overview visibility, and placement in ChatGPT search results. Drawing on her deep understanding of consumer psychology, Melanie developed the proprietary Modern Search Factors™ Framework, built around three principles: SEEN. TRUSTED. RELEVANT. This framework helps business owners simplify SEO, AEO, and GEO by focusing on what both people and search engines need before making a buying decision. Today, Melanie bridges the gap between big-brand strategy and small-business reality, helping entrepreneurs build SEO-powered marketing systems that increase visibility, improve rankings, and thrive in today's AI-driven search landscape. Connect with Mel Here:  https://www.linkedin.com/in/mel-zaelich-modern-search-factors/ [https://www.linkedin.com/in/mel-zaelich-modern-search-factors/] https://www.instagram.com/modern_search_studio/ [https://www.instagram.com/modern_search_studio/] https://www.modernsearchstudio.com [https://www.modernsearchstudio.com] Grab the freebie here:  https://www.modernsearchstudio.com/free-seo-ai-visibility-resouces [https://www.modernsearchstudio.com/free-seo-ai-visibility-resouces] =================================== If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends. Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com. Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers.  QUICK LINKS:  APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application [https://app.digitaltrailblazer.com/podcast-guest-application] DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/ [https://digitaltrailblazer.com/]

Grow Your Business Authentically While Staying True to You With Paige Paquette

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we're talking about how to grow your business authentically while staying true to who you are.  Paige Paquette is the founder of Paige One Collective, a brand and growth studio built exclusively for wellness coaches and practitioners. With nearly a decade of experience across strategy, content, copywriting, PR, and paid media, she helps established coaches build the marketing foundation their expertise actually deserves. Paige started the studio after becoming a full-time single mom — unwilling to spend that time away from her daughter, she took everything she’d built over nearly a decade and created something of her own. What started as a pivot became a purpose-driven business helping wellness coaches go from invisible to inevitable. Her background is anything but linear. She spent years in the bodybuilding world, did photoshoots, walked local fashion shows, and worked on set for music video productions — all while quietly hating the camera. That experience gave her something most marketing strategists don’t have: a genuine understanding of what it feels like to put yourself out there before you feel ready, and the ability to coach her clients through doing it anyway. At Paige One Collective, the approach is always strategy first. Brand, messaging, content, and systems before ads or amplification — because scaling the wrong foundation just makes the problem louder. Connect with Paige Here:  Instagram.com/paigeonecollective [http://instagram.com/paigeonecollective] https://www.linkedin.com/in/paige-paquette [https://www.linkedin.com/in/paige-paquette] https://Paigeone.co [https://paigeone.co] Grab the freebie here:  https://paigeone.co/#brand-check [https://paigeone.co/#brand-check] =================================== If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends. Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com. Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers.  QUICK LINKS:  APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application [https://app.digitaltrailblazer.com/podcast-guest-application] DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/ [https://digitaltrailblazer.com/]

How to Have Less Hustle and More Freedom Through Systems With Elsi Kisyova

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we're talking about how to stop relying on hustle alone and start building systems that grow your business, free up your time, and support sustainable success.  Elsi Nora is a business and multi-six-figure agency owner who knows firsthand that success means little without freedom. After burnout led her to walk away from a thriving coaching business, she rebuilt from scratch with a different philosophy.  Today, she helps entrepreneurs create sustainable growth through anti-hustle systems, AI-powered automations, and freedom-focused strategies. Having worked with hundreds of business owners, she is passionate about helping people build businesses that support their lives, not take them over. Connect with Elsi Here:  https://www.instagram.com/imelsinora/ [https://www.instagram.com/imelsinora/] https://www.facebook.com/iamelsinora/ [https://www.facebook.com/iamelsinora/] https://www.linkedin.com/in/elsi-nora [https://www.linkedin.com/in/elsi-nora] https://deauramedia.com [https://deauramedia.com] Grab the freebie here:  https://deauramedia.com/exclusive-training [https://deauramedia.com/exclusive-training] =================================== If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends. Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com. Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers.  QUICK LINKS:  APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application [https://app.digitaltrailblazer.com/podcast-guest-application] DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/ [https://digitaltrailblazer.com/]

How to Finally Turn Your Awesome Idea into Reality With Brian Fried

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we're talking about how to stop overthinking, take action, and finally turn that awesome idea you've been sitting on into something real, impactful, and profitable.  Brian Fried is The Inventor Coach — a serial inventor with 15 issued patents, products on QVC, Target, and Walmart, and an on air QVC guest for three years. For over 20 years he has guided inventors through the process of protecting their ideas and turning them into profitable products through securing intellectual property rights, assessing market viability, developing licensing strategies for royalties, and launching their own businesses. Brian founded the National Inventor Club with over 15,000 members, created the Inventor Smart Community app, and launched uinvent.ai, an AI powered platform for inventors. A three time author with a fourth book in draft, host of the Got Invention Show, and a recognized speaker at US Patent and Trademark Office events, Brian has built an entire ecosystem dedicated to helping inventors succeed. Connect with Brian Here:  Linkedin.com/in/brianfried [http://linkedin.com/in/brianfried] https://brianfried.com [https://brianfried.com] Grab the freebie here:  https://brianfried.com [https://brianfried.com] schedule 10 min call, mention Trailblazer will get electronic copy of latest book =================================== If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends. Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com. Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers.  QUICK LINKS:  APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application [https://app.digitaltrailblazer.com/podcast-guest-application] DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/ [https://digitaltrailblazer.com/]

How to Combat Marketing Overwhelm and Move Your Business Forward With Holly Fisher

Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we're talking about how to overcome marketing overwhelm, focus on what works, and drive your business forward.  Holly Fisher is the owner of Fisher Creative Marketing and a long-time StoryBrand Certified Guide. She’s helped dozens of organizations build a marketing strategy, clarify their marketing message, and develop an effective messaging campaign that generates more leads and boosts their bottom line. A long-time professional writer and former full-time journalist, Holly believes in the power of story to inform and engage. She has worked with clients around the globe and in a variety of industries. Holly is also an Unreasonable Hospitality coach, helping organizations transform their customer experience. She is a sought-after workshop facilitator and speaker.  Holly lives in Asheville, North Carolina, with her husband, teenage daughter, and two dogs. She enjoys CrossFit, reading, cooking, and hiking.  Connect with Holly Here:  https://www.instagram.com/fishercreativemarketing/ [https://www.instagram.com/fishercreativemarketing/]  https://www.linkedin.com/in/hollyannfisher/ [https://www.linkedin.com/in/hollyannfisher/]    https://www.facebook.com/FisherCreativeMarketing [https://www.facebook.com/FisherCreativeMarketing]   https://www.youtube.com/@fishercreativemarketing [https://www.youtube.com/@fishercreativemarketing]  https://fisher-creative.com/ [https://fisher-creative.com/] Grab the freebie here:  https://mailchi.mp/fisher-creative/fuelframework [https://mailchi.mp/fisher-creative/fuelframework] =================================== If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends. Thanks for watching the Business Growth Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com. Are you a coach, consultant, expert, or online course creator? Then we’d love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers.  QUICK LINKS:  APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-application [https://app.digitaltrailblazer.com/podcast-guest-application] DIGITAL TRAILBLAZER: https://digitaltrailblazer.com/ [https://digitaltrailblazer.com/]