The Marketing Dashboard Mistake 90% of Companies Make | Dr. Koen Pauwels

The Marketing Dashboard Mistake 90% of Companies Make | Dr. Koen Pauwels

In this episode, Dr. Koen Pauwels, Distinguished Professor of Marketing at Northeastern University, unpacks the central ideas from his book It's Not the Size of the Data, It's How You Use It: Smarter Marketing with Analytics and Dashboards. Drawing on decades of academic research and real-world consulting experience, Dr. Pauwels challenges the widespread belief that more data automatically leads to better business outcomes, arguing instead that the real problem facing organizations today is not a lack of data but a lack of insight. He introduces a powerful decision-first framework, one that asks marketers to work backwards from the decisions they need to make before selecting metrics or building dashboards, and outlines the four essential questions every effective dashboard must answer: What happened? Why did it happen? What would happen if? And what should happen? Through compelling case studies, from a car company in Istanbul that confused Facebook engagement with actual sales impact to a Dutch electronics brand that overlooked the critical role of conversation volume, Dr. Pauwels demonstrates why chasing a single "silver bullet" metric is a strategic trap. He also introduces the MEEM framework, Model, Experiment, Model, Experiment, as a practical path for building organizational trust in data-driven decisions, and offers a realistic 90-day roadmap for mid-sized companies ready to put smarter analytics to work. This podcast is brought to you by Global Management Consultancy. Disclaimer: 1. The background music incorporated in this video is the intellectual property of its respective developer and is protected under applicable copyright laws. Notwithstanding that it is a free-to-use version, Business Talk, Global Management Consultancy, and Deepak Bhatt do not own, and expressly do not claim, any rights, title, or interest in or to this music. 2. Dr. Koen Pauwels shared key insights from his book, “It’s Not the Size of the Data - it’s How You Use It: Smarter Marketing with Analytics and Dashboards”, in an engaging episode of the Business Talk podcast. The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.

Who Are You Really? Dr. Hector Amaya on Identity, Power & the Right to Disappear

What does it truly mean to be anonymous in the digital age, and who gets to decide? In this thought-provoking episode of Business Talk, Dr. Hector Amaya, Professor of Communication at the University of Southern California Annenberg, unpacks his compelling new book, The Economy of Anonymity: Power in the Age of Identification. Drawing on vivid real-world cases, from Lucy, the courageous anonymous blogger who risked her life reporting on Mexico's cartel violence, to Jane Austen publishing novels under a pen name to defy 19th-century gender norms, Dr. Amaya reveals how anonymity is neither a simple shield nor a privilege, but an unevenly distributed social resource that can both empower the marginalized and be weaponized against them. He introduces a critical distinction between horizontal anonymity, the kind we enjoy among our peers online, and vertical anonymity toward institutions, which corporations and governments are rapidly eroding in the age of surveillance capitalism. Whether you are a citizen, a policymaker, or a designer shaping the digital world, this conversation will fundamentally change the way you think about identity, power, and the right to disappear. This podcast is brought to you by Global Management Consultancy. Disclaimer: 1. The background music incorporated in this video is the intellectual property of its respective developer and is protected under applicable copyright laws. Notwithstanding that it is a free-to-use version, Business Talk, Global Management Consultancy, and Deepak Bhatt do not own, and expressly do not claim, any rights, title, or interest in or to this music. 2. Dr. Hector Amaya shared key insights from his book, “The Economy of Anonymity: Power in the Age of Identification”, in an engaging episode of the Business Talk podcast. The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.

Is AI Really Conscious? A Philosopher's Honest Answer | Prof. Sven Nyholm

Joining us today is Dr. Sven Nyholm, Professor of the Ethics of Artificial Intelligence at the University of Munich and Principal Investigator for AI Ethics at the Munich Center for Machine Learning, who takes us on a fascinating journey deep into the heart of his compelling book, The Ethics of Artificial Intelligence: A Philosophical Introduction. In this thought-provoking episode of Business Talk, Professor Sven Nyholm takes us far beyond the boundaries of conventional AI discourse, inviting us to wrestle with some of the most profound philosophical questions of our time. From challenging the age-old notion of what makes humans special, a question that stretches from Aristotle to the age of chatbots, to unpacking the dual nature of responsibility in AI systems, where blame and credit must both be examined, Professor Nyholm reveals that the ethical landscape of artificial intelligence is far richer and more complex than any binary of "permitted" or "banned" can capture. Drawing on philosopher Susan Wolfe's three foundational questions, Does AI make us happier? Does it make us morally better? Does it make our lives more or less meaningful?, he charts a compelling philosophical framework for evaluating AI's true impact on human life. Whether it's the thorny question of authorship in the age of generative AI, the ethics of romantic relationships with chatbots, the illusion of AI consciousness, or the sobering concept of the "AI wager", a gamble with humanity's future, this conversation is a masterclass in thinking carefully, critically, and courageously about the technology reshaping our world. This podcast is brought to you by Global Management Consultancy. Disclaimer: 1. The background music incorporated in this video is the intellectual property of its respective developer and is protected under applicable copyright laws. Notwithstanding that it is a free-to-use version, Business Talk, Global Management Consultancy, and Deepak Bhatt do not own, and expressly do not claim, any rights, title, or interest in or to this music. 2. Dr. Sven Nyholm shared key insights from his book, “The Ethics of Artificial Intelligence: A Philosophical Introduction”, in an engaging episode of the Business Talk podcast. The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.

How a Company's Purpose Turns Every Employee into a Sustainability Champion

In this compelling episode of Business Talk, Dr. C.B. Bhattacharya, H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh's Katz Graduate School of Business and recipient of the American Marketing Association's Lifetime Achievement Award (2026), draws on his landmark research across 1,600+ employees to reveal how a company's sense of purpose directly shapes employee sustainability behaviors. He introduces the concept of "sustainability ownership", a psychological state where employees feel a personal sense of responsibility over environmental initiatives, rooted in three core human needs: the need for control, the need for meaning, and the need for belonging. His research found a striking implementation gap: while many companies claim sustainability credentials, the message rarely cascades from the CEO to the factory floor, with as many as 47% of employees in one study reporting zero sustainability behavior at work. The solution, Dr. Bhattacharya argues, lies not in top-down mandates but in empowering employees with autonomy, the freedom to act on sustainability challenges without waiting for permission, backed by visible leadership and a culture where every person, at every level, becomes a sustainability champion. This podcast is brought to you by Global Management Consultancy. Disclaimer: 1. The background music incorporated in this video is the intellectual property of its respective developer and is protected under applicable copyright laws. Notwithstanding that it is a free-to-use version, Business Talk, Global Management Consultancy, and Deepak Bhatt do not own, and expressly do not claim, any rights, title, or interest in or to this music. 2. Dr. CB Bhattacharya shared key insights from his research, “Corporate Purpose and Employee Sustainability Behaviors”, in an engaging episode of the Business Talk podcast. The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.

The Truth About AI in Education: What the Research Actually Says | Dr. Ismael Sanz

Dr. Ismael Sanz, Full Professor in the Department of Applied Economics I at Rey Juan Carlos University of Madrid, Visiting Senior Fellow in the Department of Social Policy at the London School of Economics (LSE), and Research Associate at FUNCAS, shares his insights on Artificial Intelligence in Education: Computer-Assisted Learning and AI-Guided Tutors. Artificial intelligence holds remarkable promise for transforming education, but its impact depends entirely on how it is implemented. Research by Dr. Ismael Sanz and his collaborators reveals that AI-powered tools like the "Detective" platform in Spain can meaningfully accelerate student learning, particularly in mathematics, where adaptive algorithms deliver personalized feedback equivalent to five months of additional learning. However, a landmark randomized control trial in Turkey by Vastani et al. sounded a clear warning: students given unrestricted access to ChatGPT to complete their homework suffered a 17% decline in performance, roughly four months of learning loss, once that access was removed, a phenomenon researchers call "cognitive offloading". By contrast, students who used AI only for guidance and questioning continued to improve. The evidence is unambiguous, AI succeeds when it acts as a thinking partner, not a thinking replacement, and when it is backed by trained, willing teachers and integrated thoughtfully into the curriculum from the ground up. This podcast is brought to you by Global Management Consultancy. Disclaimer: 1. The background music incorporated in this video is the intellectual property of its respective developer and is protected under applicable copyright laws. Notwithstanding that it is a free-to-use version, Business Talk, Global Management Consultancy, and Deepak Bhatt do not own, and expressly do not claim, any rights, title, or interest in or to this music. 2. Dr. Ismael Sanz shared key insights from his research, “Artificial intelligence in education: computer-assisted learning and AI-guided tutors”, in an engaging episode of the Business Talk podcast. The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.