But What About the Brand!

Inside Delta Air Lines’ Creative Engine: Window Seat (w/ Drake Springer)

51 min · 1. okt. 2025
episode Inside Delta Air Lines’ Creative Engine: Window Seat (w/ Drake Springer) cover

Beskrivelse

Delta isn’t just flying planes — it’s flying past the old rules of marketing. From award-winning original content to cutting-edge virtual production, and from 30,000 feet all the way to Tribeca, this episode is a masterclass in how brand, business, and bold storytelling collide.

Kommentarer

0

Vær den første til at kommentere

Tilmeld dig nu og bliv en del af But What About the Brand!-fællesskabet!

Kom i gang

1 måned kun 9 kr.

Derefter 99 kr. / måned · Opsig når som helst.

  • Podcasts kun på Podimo
  • 20 lydbogstimer pr. måned
  • Gratis podcasts

Alle episoder

7 episoder

episode Brands Are Refocusing on Customers—Too Late for Bud Light? (w/ Anson Frericks) cover

Brands Are Refocusing on Customers—Too Late for Bud Light? (w/ Anson Frericks)

Bud Light’s fall from market dominance wasn’t just a marketing failure—it was a case study in brand misalignment, corporate governance, and shifting consumer dynamics. In this episode, Anson Frericks, former President of Sales & Distribution at Anheuser-Busch InBev and co-founder of Strive Asset Management, discusses his book Last Call for Bud Light and the deeper lessons for businesses navigating today’s evolving marketplace. How do brands lose touch with their customers—and what does it take to win them back? As companies reassess their strategies in a rapidly changing market, this conversation examines the challenges of rebuilding trust, leading through uncertainty, and connecting authentically with your core customers.

25. feb. 202531 min