How to Go From Artist to Industry Authority

Fixing a Stranger's Beauty Business in Under 20 Minutes: Increase Income

What do you do when you're already fully booked… but still not making enough money? In this live coaching session from LashCon, Sheila Bella sits down with a lash artist who rebuilt her business from scratch in a new city and hit $7K months fast—but now feels stuck on how to grow without burning out. In under 20 minutes, Sheila identifies the real opportunity: not more clients… but smarter scaling. From raising prices to hiring your first team member, this episode breaks down exactly how to double your income without doubling your workload. If you've hit your capacity and feel capped in your income, this episode will show you the next move. 🔑 5 Key Points From This Episode 1. You don't need more clients—you need better pricing. Raising prices can increase income instantly, even if you lose some clients. 2. Being fully booked doesn't mean fully optimized. A packed schedule can still leave money on the table. 3. Hiring creates income leverage. One additional artist can double revenue without doubling your workload. 4. Renting vs hiring impacts control and profit. Renters bring inconsistency, while employees allow you to scale predictably. 5. Marketing is the foundation of scaling. If you can get clients consistently, you can grow a team and increase income fast. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind [http://sheilabella.com/mastermind] // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com [https://www.sheilabella.com/] |

Objections Are Buying Signals

What if the very thing you're afraid of hearing on a sales call… is actually proof that someone wants to buy? In this powerful episode of the CEO Glow Show, Sheila Bella completely reframes the way beauty entrepreneurs think about objections. Because hearing "That's expensive," "I need to think about it," or "Do you have anything cheaper?" doesn't mean the sale is dead. It means they're thinking. It means they're considering. It means they're in motion. Sheila shares a personal story from her early brow studio days when a single pricing objection caused her to immediately discount her services out of fear and desperation. What happened next taught her one of the biggest lessons in business and sales. This episode breaks down why objections trigger people emotionally, how self-worth affects sales conversations, and why your reaction—not the objection itself—is often what loses the sale. If you've ever panicked when someone questioned your pricing, overexplained your value, or discounted too quickly, this episode will completely change the way you sell. Because objections aren't rejection. They're invitations. 🔑 5 Key Points From This Episode 1. Objections are buying signals, not rejection. If people are asking questions, they're already considering you. 2. No objections often means no visibility. Invisible businesses don't hear objections because nobody is paying attention. 3. Your reaction can lose the sale. Overexplaining, discounting, or panicking weakens your positioning. 4. Sales problems are often self-concept problems. The way you see yourself affects how you respond in conversations. 5. People pleasing kills premium positioning. Confident leaders hold value without collapsing under pressure.

How to Go From Artist to Industry Authority

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring award-winning international makeup artist and entrepreneur, Tiaja Pierre What separates a talented artist from an industry authority? It's not just skill. It's visibility. It's mentorship. It's taking risks. And it's being willing to put yourself in rooms that stretch you. In this episode of the CEO Glow Show, Sheila Bella sits down at The Skin Games with award-winning international makeup artist and entrepreneur Tiaja Pierre to talk about what it really takes to evolve from being talented to becoming known. Tiaja shares her inspiring journey through multiple areas of the beauty industry, from massage therapy and esthetics to traveling internationally as a makeup artist, educator, competitor, and entrepreneur. Together, Sheila and Tiaja unpack the power of mentorship, competing for growth, building credibility, expanding your network, and staying authentic while growing your platform. This conversation goes far beyond makeup and esthetics. It's about becoming the version of yourself that can lead, teach, influence, and create opportunities beyond the treatment room. If you're tired of being "just another talented artist" and want to become recognized, respected, and remembered in your industry, this episode is for you. Because talent might get you noticed… but authority creates legacy. 🔑 5 Key Points From This Episode 1. You are not competing against others—you are competing against yourself. Growth happens when you focus on improving your own skillset, not comparing yourself to everyone else. 2. Authority is built through visibility and experience. Getting in rooms, competitions, and industry events creates opportunities. 3. Mentorship accelerates success. Different mentors serve different seasons of your growth. 4. Your platform expands when you take risks. The Skin Games elevated an already successful career into education and leadership opportunities. 5. Be genuine and follow your heart. Long-term success comes from authenticity, not trying to fit into someone else's mold. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind [http://sheilabella.com/mastermind] // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com [https://www.sheilabella.com/] |

Fixing a Stranger's Beauty Business in Under 20 Minutes: Starting Over

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would you do if you had to rebuild your beauty business from scratch… in a brand new city? In this powerful live coaching session from LashCon, Sheila Bella sits down with a lash artist who lost everything in the Lahaina fire and had to start over from zero on a new island. From struggling to find consistent clients to trying ads that didn't work, this episode breaks down exactly what's missing—and how to fix it fast. Sheila identifies the real issue in under 20 minutes and gives a clear, actionable roadmap to go from inconsistent bookings to hitting $10K months again. This isn't about working harder. It's about fixing the right problem. If you feel stuck, underbooked, or unsure what's actually holding you back… this episode will give you clarity. 🔑 5 Key Points From This Episode 1. You don't have a client problem—you have a visibility problem. If people can't find you, they can't book you. 2. Paid ads create reach. Organic content builds trust. You need both working together to grow consistently. 3. Your booking system matters more than you think. DMs, follow-ups, and systems turn interest into paying clients. 4. You're closer to your income goal than you think. Simple math revealed she only needed a few more consistent clients per week. You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind [http://sheilabella.com/mastermind] // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com [https://www.sheilabella.com/] |

What Businesses Are Afraid To Do But Absolutely Should

Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Brenda Hogsett, Founder of SkinTastic & 10x International Award-Winning Esthetician What if one of the most profitable services in the beauty industry… is the one everyone is too afraid to offer? In this eye-opening episode recorded live at The Skin Games, Sheila Bella sits down with Brenda Hogsett to talk about an untapped, high-income niche that most beauty professionals are completely overlooking: male intimate waxing. From safety concerns to professional boundaries to positioning yourself as a premium provider, Brenda breaks down exactly how to confidently offer this service while attracting high-quality clients. This isn't just about adding a service. It's about expanding your market, increasing your income, and stepping into authority. If you've ever wondered how to stand out in a saturated industry… this episode will open your eyes to what's possible. 🔑 5 KeyPoints From This Episode 1. Men's services are an untapped market. Most beauty pros are missing out on a highly profitable, underserved niche. 2. Your positioning determines your clientele. Presenting yourself professionally attracts higher-quality, respectful clients. 3. Boundaries create safety and confidence. Clear disclaimers and expectations protect you and your business. 4. Men are consistent, high-value clients. Many return regularly and spend without hesitation. 5. Your tools and technique matter more than you think. Using the right products is critical for safety and results in sensitive services. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind [http://sheilabella.com/mastermind] // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com [https://www.SheilaBella.com] | //FOR MORE INFO on Brenda Hoggsett visit: @skintastic209 [https://www.instagram.com/skintastic209/]