Why CTV Discovery is the Next Big Battleground for Performance Marketing

Building Trust, Measurement and Brand Safety at Scale

Protection and performance don’t have to be a trade-off. IAS' CEO, Lisa Utzschneider, and TikTok’s VP Product Management & Head of Monetization Product Solutions & Operations, David Kaufman, explain how a leading global measurement and optimization company and a fast‑growing social platform work together to ensure digital ads are viewable, human and adjacent to brand‑safe, brand‑suitable content.

Why CTV Discovery is the Next Big Battleground for Performance Marketing

Digital advertisers are looking to turn discovery into real results. Taboola's Chief Executive Officer, Adam Singolda, explains how Taboola grew from a recommendation engine into a performance advertising company powered by artificial intelligence, and highlights how it helps people find content and products they enjoy while giving advertisers a scalable way to reach audiences.

Making the Smart Home Simpler, Safer and More Intelligent with AI

Smart home value shows up in the small moments that repeat every day. Vivint's Senior Vice President of Marketing, William Stovall, describes how customers engage with the Vivint app about 17 times a day on average, how anonymized patterns like nightly routines guide new features and how Vivint is moving toward predictive automations that make life easier while keeping customers in control.

Innovation for Longevity — How Trust and Relevance will Define the Next Decade

Longevity isn’t just about living longer — it’s about enhancing the quality of those years. Anna Banks, Executive Vice President & Chief Marketing Officer of AARP, explains how AARP serves Americans over 50 with rich resources, from caregiving and retirement planning to health and active living. Discover how her team partners with innovators so technology can be built with this audience at the center, helping people use tech to live healthier, better connected lives.

Building Customer Experiences that Feel Intelligent — and Unmistakably Human

When AI is involved — whether it’s a chatbot or a voice agent — it has to be as effective as a human connection. Havas CX Global CEO David Shulman joins CES Tech Talk to explore the tension between privacy and personalization. He describes how brands are asking for more personal information, why using it must clearly benefit people and the responsibility companies have to think about customer needs.