Cha-Ching! - An eCommerce Podcast

On this episode of Cha-Ching our host, Kevin Wild, talks with Bryan Kinney of Gift-A-Green. Gift-A-Green is a Canadian startup that creates mailable greeting cards filled with organic micro-seeds. Bryan and his team are enhancing the way people view greeting cards. This episode covers many interesting topics including: The successes and challenges of taking a basic product like a greeting card and breathing new life and usability into it. The power of marketing and using various platforms on social media as well as local influencers. How Bold has helped add customization to their cards using Bold Product Options and really amped up their online sales. Click here to learn more about Gift-A-Green or to send a greeting card of your own!

In this episode of Cha-Ching, our host Kevin talks with Jon Margalit of Complete Start, a company that creates delicious, all-natural, plant-based breakfast shakes. This episode of Cha-Ching covers many interesting topics including: The importance of advertising and being present on multiple channels. There is not magic channel for promotion in eCommerce, companies need to find the right mix and balance for their particular product in order to see the best results. Often times this involves marketing on various different channels, possibly to different audiences. If you put all your marketing eggs in one basket.. you wont be able to adapt and grow. The importance of creating valuable content that lends itself to the reader both in terms of entertainment and utility. Jon discusses the concept that not all content needs to be created with the intent to drive revenue, your readers need to enjoy it and find it useful and in turn that will in turn create loyal buyers further driving revenue in the long run. Leveraging a subscription-style business to increase the lifetime value of the customer and the effect that having a subscription business has on the cost of acquisition for a customer.

In this episode of Cha-Ching, Steven Borrelli from Cuts Clothing joins the show to talk about his mens clothing company. We cover some interesting topics including: Discovering a need and a market for high quality mens shirts and creating a one of a kind product. Overcoming the many barriers to entry in the online clothing industry. Customer acquisition strategies using instagram and facebook.

In the fourteenth episode of Cha-Ching, we talk with Brian Merritt, VP of Customer Success at Trustpilot about subscriptions programs and how reviews can work together to build trust for customers. In this episode we cover many interesting topics including: Why having a review strategy will play a crucial role in the success of your business from day one. The importance having both negative and positive reviews for gaining customer trust and validation. The role that social media now plans in product and service reviews. The power of reviews in increasing conversion rates through cart abandonment programs.

How they created a lifestyle product for a home brewer inspired by the World Barista Championships. Creating an experience that goes beyond the product and helps to bring together a greater community of coffee lovers. Connecting and finding the audience through social media, the website and experts in the community. Using crowdfunding platforms to create new products and generate new ideas.