216: The Secret to Building Trust Through Your Podcast

Bonus: Your Marketing Isn’t Converting Because It’s Missing One-On-One Connection with Polly Pollock ft. Colie James of Business-First Creatives

A podcast is truly one of the most powerful business tools available. In today’s episode, I’m featuring my client Colie James and the Business-First Creatives Podcast, with an episode that dives into exactly how significant a podcast can be. Colie chats with marketing expert Polly Pollock about how podcasts and other types of long-form content are key to creating deep connections and driving real business growth.  This episode originally aired on episode 302 of the Business-First Creatives Podcast.  Today's episode is brought to you by Mic Check Society [http://micchecksociety.com/], our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com [http://micchecksociety.com/].  Clocking In with Haylee Gaffin is produced by Gaffin Creative [https://gaffincreative.com/podcast-production/], a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com [https://gaffincreative.com/], plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Mentioned in This Episode: Business-First Creatives Episode 302 with Polly Pollock: coliejames.com/your-marketing-isnt-converting-because-its-missing-one-on-one-connection-with-polly-pollock/ [https://coliejames.com/your-marketing-isnt-converting-because-its-missing-one-on-one-connection-with-polly-pollock/] Business-First Creatives: coliejames.com/podcast [https://coliejames.com/podcast/] Colie James on Instagram: instagram.com/coliejames [https://www.instagram.com/coliejames/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

219: Five Things I Wish More Podcasters Knew in 2026

I'm a little late to celebrating 5 years of Clocking In, so in honor of 5 years, I’m sharing 5 things I wish more podcasters knew in 2026. These are the lessons I find myself repeating over and over again in client calls, podcast audits, strategy sessions, and other conversations with podcasters. And they might make a difference for your podcasting in 2026! Clocking In with Haylee Gaffin is produced by Gaffin Creative [https://gaffincreative.com/podcast-production/], a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com [https://gaffincreative.com/], plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly:  Stop building your podcast like someone else’s (1:36) There are very few universal rules in podcasting (5:00) Your guest interviews are only as good as your preparation (7:16) Nobody cares about your download numbers as much as you do (10:43) Stop stepping on your guest’s words (12:36) Mentioned in this Episode: Custom GPT: http://gaffincreative.com/guestresearch [http://gaffincreative.com/guestresearch] Connect with Haylee: Soundboard Society: gaffincreative.com/soundboard [https://gaffincreative.com/soundboard/] Instagram: instagram.com/hayleegaffin [https://www.instagram.com/hayleegaffin/] Website: gaffincreative.com [https://gaffincreative.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

218: Is Video Necessary for Podcasting?

Is video actually necessary for podcasting in 2026? In today’s episode, I’m sharing my answer to that question, and it might surprise you. Because simply turning on a camera isn’t a growth strategy.  Clocking In with Haylee Gaffin is produced by Gaffin Creative [https://gaffincreative.com/podcast-production/], a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com [https://gaffincreative.com/], plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly:  Video isn’t the strategy, it’s the format (1:11) Podcasting and YouTubing are not the same thing (2:15) The rise of video podcasting (4:22) The real cost of video (5:10) If you’re going to do YouTube, consider Shorts (8:38) You don’t need full video production to benefit from video (9:33) Is video necessary for podcasting in 2026? (11:42) Defining a podcast (12:37) Permission to podcast your way (14:47) Mentioned in this Episode: What Is a Podcast? Podcast Industry Taskforce Forms to Determine Definition and More: hollywoodreporter.com/business/digital/podcast-industry-taskforce-forms [https://www.hollywoodreporter.com/business/digital/podcast-industry-taskforce-forms-1236606033/] Connect with Haylee: Soundboard Society: gaffincreative.com/soundboard [https://gaffincreative.com/soundboard/] Instagram: instagram.com/hayleegaffin [https://www.instagram.com/hayleegaffin/] Website: gaffincreative.com [https://gaffincreative.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

217: Your Podcast Is Not Just Content—It’s Part of Your Business Ecosystem

Is your podcast aligned with your business goals? In today’s episode, I’m giving you a preview of my Podcasting For Business Private Podcast. Listen in on the first episode of this private series and learn why it is so important to intentionally integrate your podcast into your business ecosystem.  Download the Private Podcast: gaffincreative.com/privatepod [https://gaffincreative.com/privatepod/] Join the Waitlist for Podcasting for Business Program: gaffincreative.com/coaching [https://gaffincreative.com/coaching] Clocking In with Haylee Gaffin is produced by Gaffin Creative [https://gaffincreative.com/podcast-production/], a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com [https://gaffincreative.com/], plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly:  Your podcast should live within your business ecosystem (3:00) Podcasts create trust and connection differently (4:01) Your podcast and business should have the same goals (5:43) Mentioned in this Episode: Podcasting for Business Private Podcast: gaffincreative.com/privatepod [https://gaffincreative.com/privatepod/] Podcasting for Business: gaffincreative.com/coaching [https://gaffincreative.com/coaching/] Connect with Haylee: Soundboard Society: gaffincreative.com/soundboard [https://gaffincreative.com/soundboard/] Instagram: instagram.com/hayleegaffin [https://www.instagram.com/hayleegaffin/] Website: gaffincreative.com [https://gaffincreative.com/] Review the Transcript: https://share.descript.com/view/F5UNmoVA8QK [https://share.descript.com/view/F5UNmoVA8QK] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

216: The Secret to Building Trust Through Your Podcast

What makes someone keep listening to a podcast? In today’s episode, I’m talking about how podcasters can create deeper connections with their listeners. Because if you’re using your podcast to grow your business, gaining the trust of your listeners truly matters.  Clocking In with Haylee Gaffin is produced by Gaffin Creative [https://gaffincreative.com/podcast-production/], a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com [https://gaffincreative.com/], plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find It Quickly:  Trust is built in small moments (1:48) The podcasts that people keep listening to feel clear (5:07) Information alone is not enough anymore (7:00) The best podcasts create momentum (9:29) Why this matters for business owners (11:56) Mentioned in this Episode: Podcasting for Business: gaffincreative.com/coaching [https://gaffincreative.com/coaching/] Connect with Haylee: Soundboard Society: gaffincreative.com/soundboard [https://gaffincreative.com/soundboard/] Instagram: instagram.com/hayleegaffin [https://www.instagram.com/hayleegaffin/] Website: gaffincreative.com [https://gaffincreative.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.