College Sports Communicators
CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC Guest: • Matt Panto – 2026-27 CSC President Ivy League, Associate Executive Director, Strategic Communications & External Relations College Sports Communicators 2026-27 President Matt Panto shares insights on his career journey, leadership philosophy, and strategic vision for the organization. After entering athletic administration through an internship at Lafayette College, Panto has built a 13-year tenure at the Ivy League conference office, where he serves as Associate Executive Director. * Accidental Career Entry: Panto discovered his passion for sports administration during a college marketing project, turning an internship at Lafayette College into a long-term career. * Instinctive Storytelling: He champions continuous evolution over static routines, advising media teams to let authentic moments and gut instincts dictate content creation. * Unifying Creatives and Communicators: Panto stresses breaking down silos between content creators and traditional public relations staff, noting that both roles serve as key storytellers and brand stewards. * CSC Leadership Vision: As CSC President, he promotes a "we get to do this" mindset, aiming to highlight member accomplishments while proactively addressing industry challenges like standardized athlete eligibility reporting. Panto also emphasizes that industry challenges remain solvable through active collaboration, continuous learning, and maintaining perspective on the privilege of working in college athletics.
185 episoder
Kommentarer
0Vær den første til at kommentere
Tilmeld dig nu og bliv en del af College Sports Communicators-fællesskabet!