How Do You Take a Hard Position on Your Brand?

What's Up with Comfort Content?

In this episode, Shelby Hagerdon and Matt Vojacek explore the themes of nostalgia and comfort content in marketing, particularly in the context of the current chaotic world. They discuss how comfort content provides stability and hope, especially during uncertain times. The conversation delves into the rise of nostalgia in media and marketing, the impact of the anxious generation on media consumption, and the importance of brand authenticity and community engagement. They also touch on the challenges brands face in navigating political stances and the expectations of consumers today.

How Do You Take a Hard Position on Your Brand?

In this episode, Matt and Shelby discuss positioning and repositioning your brand through content marketing. Discover how to differentiate your brand from competitors, find your unique niche, and effectively communicate your message to your target audience. Hear insights on solving unique problems and the importance of choosing the right medium for your message.

Christmas in August! Seasonal Content Done Right

In this episode, Shelby and Matt dive into the art of crafting seasonal content strategies that resonate with your audience and align seamlessly with your brand's identity. Discover how to leverage seasonal trends to boost engagement and maintain brand consistency. Tune in for expert insights and actionable tips to elevate your content game year-round.

What Does Content Marketing Look Like in 2025? (A Mid-Year Review)

What the heck is going on?! In this week's episode, hosts Shelby Hagerdon and Matt Vojacek discuss what trends they've been seeing in Content Marketing this year and their predictions for the rest of the year/the start of 2026.  They explore key trends, challenges, and opportunities that have emerged. From the rise of brand-centered podcasts to the impact of AI on content creation, discover how businesses are adapting to stay ahead. Tune in for insightful discussions and practical tips to refine your content strategy for the remainder of the year.

What is Motion Branding?

In this episode of Content Alchemy, Matt and Shelby discuss motion branding. They explore how integrating movement, sound, and visual effects can transform static brand elements into dynamic storytelling tools. Discover why motion branding is more crucial than ever for creating a recognizable and relatable brand personality. Tune in to learn how brands can harness motion to connect with audiences on a deeper level and stand out in a crowded market.