Content, Briefly

In this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing to people operations and offers a deep dive into today’s hiring landscape, especially in tech and healthcare startups. They discuss the challenges of hiring in a competitive market, the impact of AI on recruiting and job applications, and how remote work has expanded talent pools — along with its effects on salary and company culture. Tia also shares insights on how companies balance strategic hiring, talent enablement, and diversity of roles across multiple brands and geographies. This episode provides a valuable perspective for content marketers and job seekers navigating a complex and evolving job market. We want to thank our friends at Brevo for sponsoring this episode! You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo [https://www.brevo.com/partners/superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=2025] today and elevate your marketing efforts! ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ [https://www.linkedin.com/in/jimmydaly/] Follow Tia on LinkedIn: https://www.linkedin.com/in/tiafomenoff/ [https://www.linkedin.com/in/tiafomenoff/] Open Positions at PurposeMed: https://www.purposemed.com/careers [https://www.purposemed.com/careers] Wade Foster discusses AI Fluency at Zapier on X: https://x.com/wadefoster/status/1930680089651425452/photo/1 [https://x.com/wadefoster/status/1930680089651425452/photo/1] ************************ Stay Tuned: ► Website: https://www.superpath.co/ [https://www.superpath.co/] ► YouTube: https://www.youtube.com/@superpath [https://www.youtube.com/@superpath] ► LinkedIn: https://www.linkedin.com/company/superpath/ [https://www.linkedin.com/company/superpath/] ► Twitter: https://twitter.com/superpathco [https://twitter.com/superpathco] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy and Eric explore non-writing AI use cases for content marketers. They discuss how AI boosts efficiency through tools like call transcript analysis, custom dashboards, and deep research. Eric shares examples of building internal tools and product knowledge bases, while they both highlight AI’s role in expanding marketers’ skills beyond writing. This episode offers practical ideas for using AI to transform content workflows and unlock new possibilities. We would like to thank our friends at Brevo for sponsoring this episode. You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo [https://www.brevo.com/partners/superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=2025] today and elevate your marketing efforts! ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ [https://www.linkedin.com/in/jimmydaly/] Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ [https://www.linkedin.com/in/edoty/] ************************ Stay Tuned: ► Website: https://www.superpath.co/ [https://www.superpath.co/] ► YouTube: https://www.youtube.com/@superpath [https://www.youtube.com/@superpath] ► LinkedIn: https://www.linkedin.com/company/superpath/ [https://www.linkedin.com/company/superpath/] ► Twitter: https://twitter.com/superpathco [https://twitter.com/superpathco] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy Daly talks with Amanda Milligan, a content, SEO, and brand expert with 14 years of agency and marketing experience. Amanda shares her journey and the launch of Brand Authority Club, where she helps companies adapt as SEO traffic declines and AI reshapes content marketing. They discuss the rising importance of brand authority, how to audit content beyond traffic drops, and the need for holistic marketing strategies. Amanda also reflects on the trend of experienced marketers going independent to offer broader strategic advice. This episode provides practical insights for marketers navigating a rapidly changing landscape. Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo [https://www.brevo.com/partners/superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=2025] today and take your marketing to the next level! ************************ Useful Links: Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandamilligan/ [https://www.linkedin.com/in/amandamilligan/] Brand Authority Club: https://www.brandauthority.club [https://www.brandauthority.club/] ‍ [https://www.linkedin.com/in/amandamilligan/]Book a discovery call here: https://calendly.com/amanda-brandauthority/30min [https://calendly.com/amanda-brandauthority/30min] NYMag's Article on Media Industry: https://nymag.com/intelligencer/article/inside-the-medias-traffic-apocalypse.html [https://nymag.com/intelligencer/article/inside-the-medias-traffic-apocalypse.html] ************************ Stay Tuned: ► Website: https://www.superpath.co/ [https://www.superpath.co/] ► YouTube: https://www.youtube.com/@superpath [https://www.youtube.com/@superpath] ► LinkedIn: https://www.linkedin.com/company/superpath/ [https://www.linkedin.com/company/superpath/] ► Twitter: https://twitter.com/superpathco [https://twitter.com/superpathco] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy and Eric explore how AI is transforming the role of content marketers. They discuss why “you are not a content marketer anymore” and how marketers are becoming builders—using AI and no-code tools to create chatbots, dashboards, and interactive assets that deliver value at scale. Sharing real examples from their work, they highlight the need to rethink skills beyond writing and embrace coding, design, and product creation. This episode offers practical insights and encouragement for marketers adapting to a rapidly changing landscape. Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo [https://www.brevo.com/partners/superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=2025] today and take your marketing to the next level! ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ [https://www.linkedin.com/in/jimmydaly/] Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ [https://www.linkedin.com/in/edoty/] Superpath Podcast Episodes: https://podcast.superpath.co/ [https://podcast.superpath.co/] ************************ Stay Tuned: ► Website: https://www.superpath.co/ [https://www.superpath.co/] ► YouTube: https://www.youtube.com/@superpath [https://www.youtube.com/@superpath] ► LinkedIn: https://www.linkedin.com/company/superpath/ [https://www.linkedin.com/company/superpath/] ► Twitter: https://twitter.com/superpathco [https://twitter.com/superpathco] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content, Briefly, Jimmy Daly sits down with Adam McQueen, Senior Manager of Content and Community at Klue. Adam shares his journey from journalism to leading content at Klue, a platform that supports product marketers with competitive intelligence. They discuss how Klue’s community strategy focuses on building deep relationships with customer champions rather than broad forums. Adam also explains the importance of diversifying content channels—combining SEO, newsletters, podcasts, and video—to stay resilient amid changing algorithms. They dive into how AI and large language models are reshaping content creation, distribution, and measurement, and share practical insights on adopting AI tools while balancing build vs. buy decisions. This episode offers valuable perspectives for content marketers adapting to a rapidly evolving landscape. ************************ Useful Links: Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/ [https://www.linkedin.com/in/jimmydaly/] Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-mcqueen-🔎-032a5b10b/ [https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/] Klue: https://klue.com/ [https://klue.com/] The Compete Network: https://thecompetenetwork.com/ [https://thecompetenetwork.com/] ************************ Stay Tuned: ► Website: https://www.superpath.co/ [https://www.superpath.co/] ► YouTube: https://www.youtube.com/@superpath [https://www.youtube.com/@superpath] ► LinkedIn: https://www.linkedin.com/company/superpath/ [https://www.linkedin.com/company/superpath/] ► Twitter: https://twitter.com/superpathco [https://twitter.com/superpathco] ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.