Copy and Conversion with Brad Wages

“If you’re prepared to put yourself out there instead of sitting back, the audience will appreciate it… you want to get more emotional and stir people more and share more.” - James Schramko In the podcast: ●    Tips on having more freedom in your own business ●    The influence of copywriting and direct response marketing to his work ●    James' own workflow for copywriting, sales pages and email follow ups ●    His favorite copywriting books/copywriters ●    Mistakes that people do who offer complex services in their businesses ●    Podcasting work and his core philosophy in business called 'Own The Racecourse' ●    Recommendations to start out strong with podcasting ●    The different ways the podcasting has changed over the years ●    James' perspective on social media on lead generation ●    James thoughts about recurring subscription businesses and creating his own subscription service business Links and Resources: * James.co [https://www.james.co/] * John Carlton [https://www.john-carlton.com/] * Joe Sugarman [https://neilpatel.com/blog/joseph-sugarman/] * Dan Kennedy [https://nobsinnercircle.com/] * Drayton Bird [https://draytonbird.com/] * Bob Bly [https://www.bly.com/] * The Gary Halbert Letter [http://www.thegaryhalbertletter.com/] * Bond Halbert [https://bondhalbert.com/] * The Halbert Copywriting Method Part III [https://www.amazon.com/Halbert-Copywriting-Method-Part-III-ebook/dp/B01DYP3MMU] * Bryan Tracy 'Psychology of Selling' [https://www.amazon.com/Psychology-Selling-Increase-Thought-Possible/dp/0785288066] * Maxwell Maltz [https://en.wikipedia.org/wiki/Maxwell_Maltz] Connect with Brad Wages: * Website [https://bradwages.com/] * Facebook [https://www.facebook.com/bradwagesmarketing]

“There’s a lot of agencies where every project is just another branding exercise. But for us, we care about the consumers and we care about the project… and we actually live it!” In the podcast: ●    How Daniel got started in email marketing ●    His take on creating a custom email service provider (ESP) ●    What makes ecommerce email unique ●    Daniel’s email marketing agency ●    His  perspective on revenue share arrangements and joint venture deals ●    The impact of Covid-19 on different industries and ecommerce ●    His thoughts on the future of email marketing ●    Daniel’s lists of companies who do email the right way Links and resources: * Daniel's Agency, MailerSkills [https://www.mailerskills.com/] * His book, “Maximum Open Rates” [https://www.lulu.com/en/ca/shop/daniel-deyette/maximum-open-rates/paperback/product-1reqpwg5.html] * Justin Brooke [https://www.linkedin.com/in/justinbrooke] * Klaviyo [https://www.klaviyo.com/] Connect with Brad Wages: * Website [https://bradwages.com/] * Facebook [https://www.facebook.com/bradwagesmarketing]

In the Podcast: * Ryan’s technical background and how he started as a CRO expert * The different projects Ryan is working on * Conversion rate optimization from his perspective * Common misunderstandings about conversion rate optimization * What Ryan's day to day process as CRO strategist look like * Useful tools to use for conversion rate optimization * The biggest levers when it comes to optimization * What skillsets of a conversion rate optimization experts have * Best resources to learn about CRO * The future of CRO looks like and how it’s evolving from Ryan’s point of view. Links and resources: * Hotjar [https://www.hotjar.com/] * VWO [https://vwo.com/] * Zoho PageSense [https://www.zoho.com/pagesense/] * Ryan Thomas’ Linkedin [https://ca.linkedin.com/in/ryancharlesthomas] * CXL Institute [https://cxl.com/institute/] * “Thinking Fast and Slow” by Daniel Kahneman [https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555] * “Lean Startup” by Steve Blanks [https://steveblank.com/2018/09/05/is-the-lean-startup-dead/] * “The Four Steps to the Epiphany” by Steve Blanks [https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/0989200507]

* How Katie got her start as a copywriter * Her agency’s approach to email marketing * How to ptimize emails through data analysis * Common ecommerce email mistakes to avoid * Ways to increase revenue in an ecommerce business * Tips to run successful email campaigns * Why building your email list is crucial * Some of the brands doing email marketing the right way * Katie’s copywriting influences * Her thoughts on the future of email marketing Links and Resources: * Trello [https://trello.com/en] * Joanna Wiebe - Copyhackers [https://copyhackers.com/about-copy-hackers/] * Lianna Patch [https://punchlinecopy.com/] * Momoko Price [https://ca.linkedin.com/in/momoko-price-at-kantan] * Amy Posner [https://amyposner.com/] * Katiethies.com [https://katiethies.co/]

* How Sam got started as a copywriter * His big takeaway after 9 years in the copywriting business * The shift in ‘mental models’ that led to a career breakthrough * The simple sales funnel Sam uses in his own business * Why Sam decided to scale back his agency * What “Growth Ecosystems” are all about * Why there’s no such thing as an evergreen sales funnel * Sam’s biggest influences in copywriting and marketing * How watching TV can help you write more persuasively * The only four funnels you need in any business Links and Resources: * Sam's Website [https://samueljwoods.com/about-contact/] * Sam's Facebook [https://www.facebook.com/heysamwoods] * Stimulead [https://stimulead.com/] * Joanna Wiebe [http://linkedin.com/in/jwiebe] * Copyhackers [https://copyhackers.com/] * "Breakthrough Advertising" by Eugene M. Schwartz [https://breakthroughadvertisingbook.com/] * "The Brilliance Breakthrough" by Eugene M. Schwartz [https://brilliancebreakthroughbook.com/] Connect with Brad Wages: * Website [https://bradwages.com/] * Facebook [https://www.facebook.com/bradwagesmarketing/]