Cross Lab
We’re calling this special episode of Cross Lab…Cross Pollination! Hosts Steve Hohman and Olivia Espinosa are bringing together their community of theater makers and professional storytellers for a powerful conversation. Our guests—Cecelia Kouma, Mabelle Reynoso [https://www.mabellereynoso.com/], and Arturo Medina [https://www.instagram.com/b2b_fight_coach] from Playwrights Project [https://www.playwrightsproject.org/]—are producers, actors, playwrights, and educators who teach playwriting in prisons. Tune in as they share their work, their wisdom, and storytelling techniques that can transform how you build narratives in the courtroom. Instagram @playwrightsproject [https://www.instagram.com/playwrightsproject/] What’s covered in this episode: 1. How to turn facts into a story—even if you don’t think you're a storyteller 2. 4 story kickstarters for a compelling narrative 3. The essential hook that makes your listener root for your client 4. Why “falling in love” with your client is non-negotiable 5. The no-brainer step to make your opening statement click with your fact-finders Time Stamps 00:00 What’s this special episode of Cross Lab all about? 5:23 About Playwrights Project and their work in carceral spaces 11:29 The power of storytelling for healing and transformation 17:32 Where to start—4 storytelling lifelines when you’re buried under a mountain of facts 25:30 How to unlock your client’s real story—and why they’re giving you the “safe” version 32:40 What the best attorneys we’ve seen have in common 39:23 The #1 thing your listener needs for a story to land and feel real 49:00 How to make sure your story is fleshed out and accessible for anyone (perfect for an opening statement!) 1:06:03 Don’t think you're a storyteller? Here’s the cure. To get free resources for your next trial go to TrialHaus.com [https://trialhaus.com/freebies-resources/] Key Insights from This Episode How Sensory Details Make a Case Narrative Come Alive for a Jury One of the most practical storytelling techniques discussed in this episode came from Arturo Medina, who teaches playwriting to inmates at Centinela State Prison and Donovan Correctional Facility. When he helps a new writer develop a story, he starts with sensory questions: What does your neighborhood smell like? What does it taste like? What does it look like in the morning versus at night? The writers start answering — chile relleno in the morning, carne asada at night — and suddenly the details flow. They're painting a picture without being asked to "tell their story." This is exactly the technique trial consultants and storytelling coaches use with attorneys preparing opening statements, witness examinations, and closing arguments. A jury doesn't connect with a summary of events. They connect when they can smell, see, and feel the moment. When Arturo's students start using sensory language, they stop narrating and start transporting — and that's the same shift an attorney needs to make when presenting a case. Abstract facts become lived experience. The audience stops observing and starts participating. Why Slowing Down a Key Moment Step by Step Is More Powerful Than Showing the Whole Event Cecilia Cuma, executive director of Playwrights Project, shared a story from Olivia Espinosa's time teaching playwriting in juvenile hall. A young man wanted to write about the day his cousin was shot in a park while he was standing nearby. The program doesn't allow violence on stage, so Olivia guided him to slow the moment down and recount it in incremental steps: a car passing that didn't look familiar, a window rolling down, a gun appearing, a bullet grazing his ear, turning to see his cousin fall. The audience never sees the act of violence — but they feel every second of it because the writer walked them through it one detail at a time. This technique translates directly to trial work. Attorneys don't get to show a jury the moment of injury, the accident, or the crime. They have to reconstruct it through testimony and narrative. When that reconstruction moves fact by fact in slow, deliberate sequence — without jumping to conclusions or editorializing — the jury doesn't just hear what happened. They relive it alongside the witness. The incremental approach also prevents the attorney from projecting opinions onto the facts. The facts do the work. The jury arrives at the emotional truth on their own. How to Build Trust with a Traumatized Client Who Doesn't Want to Share Their Story Arturo Medina brought a perspective to this episode that no attorney or consultant could — he's been on the other side of the table. As a young man navigating the justice system, he had attorneys who didn't listen, who walked in with a predetermined agenda, and who made him feel like he had to present a "fake version" of himself for them to use in court. It didn't work, he said, because it wasn't authentic. The story they told wasn't his story. He also had a public defender who simply listened to everything, earned his trust, and fought for him — and that was the one who succeeded. The lesson for attorneys is that trust has to come before strategy. People who've been through trauma often feel their story doesn't matter or that sharing it will be used against them. Cecilia Cuma described her approach: come in as your authentic self, acknowledge what you don't know, and show genuine curiosity rather than pretending to understand an experience you haven't lived. Mabel Reynoso added that the most important thing is simply showing up — consistently, reliably — because trust builds through presence, not promises. For attorneys, that means the intake conversation and early meetings aren't just fact-gathering. They're the foundation that determines whether your client will give you the real story or the safe one. What Attorneys Can Learn from Playwriting About Telling a Story Without Showing the Event Playwrights Project operates under a rule that applies to every play written inside the prison: no violence on stage. Writers can explore violence, examine what led to it, and dramatize its aftermath — but they cannot glorify it or depict it directly. Cecilia Cuma explained the framework: focus on why the character felt it was the only choice, then focus on how it impacted that character and the people around them. The event itself stays off stage. The motivation before and the consequences after carry the story. Attorneys face the same structural constraint every time they go to trial. A jury will never witness the accident, the assault, or the breach of duty. What they get is the story before and the impact after. The playwrights inside Centinela and Donovan learn to make that constraint a strength — and the work they produce is often more emotionally powerful because the audience's imagination fills in what isn't shown. Trial lawyers who learn to trust that same principle — lay out the motivation, lay out the consequences, let the fact-finder's mind do the rest — consistently produce more persuasive narratives than those who try to over-explain or recreate the event itself. Why the Best Advocates Fall in Love with Their Client's Story A theme that emerged across all three guests — and was reinforced by Steve and Olivia — is that the most effective storytelling comes from genuine investment in the person whose story you're telling. Arturo put it bluntly: stop being my lawyer for a moment. Get to know me. Make me feel important without me having to pay you first. He described the difference between attorneys who walked in with an agenda and the one who simply listened — and how that listening changed everything about the outcome. Mabel Reynoso framed it from the teaching artist's perspective: when you spend time with someone and learn who they are, how can you not develop care for them? That care isn't a liability — it's what makes you fight harder and tell their story better. Steve confirmed this tracks with what he and Olivia see across their consulting practice: the attorneys getting the biggest results are the ones who find something to love about every client, even the complicated ones. They don't fake passion in front of a jury. They've earned it through the relationship. And a jury can feel the difference. How to Make Complex or Unfamiliar Stories Accessible to Any Audience One of the recurring challenges Playwrights Project faces is that their writers often create stories steeped in language, culture, and experiences that outside audiences don't share. Mabel Reynoso described new playwrights who want to keep their scripts secret until the big reveal, not realizing that theater is collaborative — it requires an agreement between stage and audience. The fix is simple but essential: hear the story out loud, in front of other people, and find out what's landing and what's missing. Your audience is not a mind reader. For trial attorneys, the parallel is direct. Lawyers spend months immersed in a case and forget that the jury is hearing it for the first time with zero context. Jargon that feels natural to the attorney is gibberish to a juror. Narrative leaps that seem obvious after reviewing 500 pages of discovery are invisible to someone hearing the story cold. The Playwrights Project approach — workshop it, say it out loud, watch where people get lost — is exactly what mock trial preparation does for attorneys. And the underlying principle is the same one Steve raised in the episode: your job isn't to be the New Yorker. It's to be McDonald's. Accessible to everyone. No one left behind.
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