How to Stop the AI Overwhelm with Roisin Bennett

Behind the Scenes: How I use AI in my business

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business! In this episode, Aisling pulls back the curtain on her own AI workflow. Rather than talking theory, she walks through exactly which tools she uses and why, from transcribing client coaching calls, to planning podcast seasons, scripting episodes, prepping presentations, and rehearsing for tricky audience questions. It's a practical, honest look at where AI saves her real time each week, and where she always insists on staying firmly in the editor's seat. In this episode, you'll discover: * A simple way to capture coaching or client call notes automatically, so action items land straight on your to-do list instead of getting lost in your memory * Why your everyday accent or speech pattern matters when choosing a transcription tool, and how to test whether one will actually work for you * A practical method for planning months of content in advance, so you stop staring at a blank page every time you sit down to create * How to turn a half-formed idea, captured on the go, into a structured first draft you can actually work with * Where to draw the line between letting AI speed up your process and losing your own voice in the final product * How to turn one piece of recorded content into multiple formats — show notes, blog posts, social posts — without starting from scratch each time * A pre-presentation trick for catching typos and formatting errors before they end up on a screen in front of a room Make sure to check out our YouTube! YouTube [https://www.youtube.com/@TheCommunicationsCoachie] If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie [hello@thecommunicationscoach.ie] Editing is by Amanda Fitzgerald Connect with Aisling: Website [http://www.thecommunicationscoach.ie]  Email [hello@thecommunicationscoach.ie]  Instagram [https://www.instagram.com/thecommunicationscoach.ie/] LinkedIn [https://www.linkedin.com/in/aislingorourkecc] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Creating AI Content That Still Sounds Like You

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business! In this episode, Aisling tackles a concern she hears constantly from clients: the fear of sounding generic or robotic when using AI for content creation. Rather than avoiding AI altogether, Aisling shares three practical shifts that allow business leaders to use AI tools efficiently while protecting their authentic voice, personality, and point of view.  She explains why bland, "AI slop" content isn't actually a tool problem, it's a depth problem, and shows how giving AI real context, training it on your own writing, and asking for options rather than finished pieces can transform your content output. In this episode, you'll discover * Why starting with a blank prompt to AI almost guarantees generic, bland results * How to begin content creation with something real, a voice note, a story, a client conversation, or a frustration, before bringing AI in to help shape it * How to "train" your AI tool to match your tone of voice using past writing samples, articles, or podcast transcripts * Why asking AI for multiple variations and options (rather than one finished piece) leads to stronger, more authentic content * Practical action steps for inserting more of your own voice and judgment into AI-assisted content * Make sure to check out our YouTube! YouTube [https://www.youtube.com/@TheCommunicationsCoachie] If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie [hello@thecommunicationscoach.ie] Editing is by Amanda Fitzgerald Connect with Aisling: Website [http://www.thecommunicationscoach.ie]  Email [hello@thecommunicationscoach.ie]  Instagram [https://www.instagram.com/thecommunicationscoach.ie/] LinkedIn [https://www.linkedin.com/in/aislingorourkecc] Resources & Links: Series 13 Episode 1: Is AI Actually Useful for Business Communications? [https://shows.acast.com/64dcc60c00649a0011f491bf/6a0b3772fd0523152a1f6188] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

How to Stop the AI Overwhelm with Roisin Bennett

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business! If AI feels overwhelming, you're not alone. In this episode, Aisling is joined by Roisin Bennett of The AI Team to cut through the jargon and get practical about how small businesses can start using AI workflows and agents to save time, create content, and work smarter, without the tech headache. In this episode, you'll discover... * Why 2026 is being called the year of the AI agent, and what that actually means for your business * The difference between an AI workflow and an AI agent, explained in plain English * The four key components that make up every AI agent (and why context is the most important one) * Why you should never start with the tool, and what to do instead * How to set up a content agent that does 80% of the heavy lifting while keeping you in control * The truth about AI-generated content and why the human touch still matters more than ever Whether you're a solopreneur or leading a small team, this episode will help you see AI agents not as a tech trend, but as practical team members you can put to work right now. Make sure to check out our YouTube! YouTube [https://www.youtube.com/@TheCommunicationsCoachie] If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie [hello@thecommunicationscoach.ie] Editing is by Amanda Fitzgerald Connect with Aisling: Website [http://www.thecommunicationscoach.ie]  Email [hello@thecommunicationscoach.ie]  Instagram [https://www.instagram.com/thecommunicationscoach.ie/] LinkedIn [https://www.linkedin.com/in/aislingorourkecc] Connect with Roisin LinkedIn [https://www.linkedin.com/in/marketingmentors/] Website [https://marketingmentorsonline.com/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Is AI Actually Useful for Business Communications?

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business! In this season, Aisling is tackling the topic everyone is talking about but few are actually using well, artificial intelligence. Aisling will offer practical ideas to help busy business owners use AI to save time, reduce workload, and communicate more effectively. If you've ever typed a vague prompt into ChatGPT, cringed at the generic output, and quietly closed the tab, this episode is for you. Aisling cuts through the noise on why most people aren't getting results from AI, and it comes down to one word: workflow. This episode is your starting point for building an AI approach that actually works for your business. In this episode you'll discover: * Why most business owners are using AI randomly, and why that's the root of the problem * The single most important concept for getting real value from AI tools: The workflow * How to audit your week to uncover the hidden communication tasks that are quietly draining your time and energy * Why you don't need 12 AI subscriptions and how to use what you're likely already paying for * How to match the right tool to the right pain point in your business Make sure to check out our YouTube! YouTube [https://www.youtube.com/@TheCommunicationsCoachie] If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie [hello@thecommunicationscoach.ie] Editing is by Amanda Fitzgerald Connect with Aisling: Website [http://www.thecommunicationscoach.ie]  Email [hello@thecommunicationscoach.ie]  Instagram [https://www.instagram.com/thecommunicationscoach.ie/] LinkedIn [https://www.linkedin.com/in/aislingorourkecc] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Women in Business: What Really Matters

Welcome to Season 12 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business! In this final episode of Season 12, host Aisling O'Rourke reflects on the key takeaways of the series, focusing on the real communication challenges women face in business and leadership. This season took a different approach: a solo, monologue-style format designed to go deeper into the topics that matter most, visibility, confidence, pricing, positioning, and consistency. Now, it’s time to bring it all together. ✨ WHAT YOU’LL LEARN IN THIS EPISODE * Why communication is not a “soft skill” but a core business capability * The biggest communication gaps impacting women in business today * How clarity in your messaging directly impacts visibility, opportunities, and revenue * Why confidence comes from action, not perfection * The importance of consistently communicating your value and impact * How systems (not motivation) create sustainable visibility and growth Your communication doesn’t just shape how others see you, it reflects how you see your own work too. Make sure to check out our YouTube! YouTube [https://www.youtube.com/@TheCommunicationsCoachie] If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie [hello@thecommunicationscoach.ie] Editing is by Amanda Fitzgerald Connect with Aisling: Website [http://www.thecommunicationscoach.ie]  Email [hello@thecommunicationscoach.ie]  Instagram [https://www.instagram.com/thecommunicationscoach.ie/] LinkedIn [https://www.linkedin.com/in/aislingorourkecc] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.