Retain and Gain Ep 6 - Stop Marketing and Start Conversations

DealerCast - Succeeding with AI Ep. 27

Robert Mudd, Larry Bruce and Jason Harris explore AI's role in dealerships, focusing on operational benefits and data management. The importance of data privacy is highlighted, emphasizing the need to protect dealership information. Effective communication relies on AI and Customer Data Platforms, with AI enhancing marketing strategies and operational efficiency. Engaging with the community for feedback is crucial for improvement on podcast episode 27 of The Dealercast - Old Guys kNOw Sh*#. 🎙️ For more on The Dealercast - Old Guys kNOw Sh*#, visit: https://thedealercast.com/ [https://thedealercast.com/] Larry Bruce - https://www.linkedin.com/in/larry-bruce/ [https://www.linkedin.com/in/larry-bruce/] Jason Harris - https://www.linkedin.com/in/strategywithjason/ [https://www.linkedin.com/in/strategywithjason/] Robert Mudd - https://www.linkedin.com/in/robertmudd/ [https://www.linkedin.com/in/robertmudd/] #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry

DealerCast - People Over Platforms Ep. 28

Robert Mudd, Larry Bruce and Jason Harris discuss how effective communication tools and personal relationships are crucial in sales. The conversation explores engaging audiences in dealerships and the impact of algorithms on marketing strategies. It emphasizes the need for a Customer Data Platform and data cleansing, along with defining target audiences and structured sales processes. Insights from industry professionals highlight the importance of learning from experience on podcast episode 28 of The Dealercast - Old Guys kNOw Sh*#. 🎙️ For more on The Dealercast - Old Guys kNOw Sh*#, visit: https://thedealercast.com/ [https://thedealercast.com/] Larry Bruce - https://www.linkedin.com/in/larry-bruce/ [https://www.linkedin.com/in/larry-bruce/] Jason Harris - https://www.linkedin.com/in/strategywithjason/ [https://www.linkedin.com/in/strategywithjason/] Robert Mudd - https://www.linkedin.com/in/robertmudd/ [https://www.linkedin.com/in/robertmudd/] #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry

DealerCast - Data Wars Have Begun - Ep. 26

Robert Mudd, Larry Bruce and Jason Harris blast away at data wars in the automotive sector, focusing on dealers' struggles with data control and licensing. It highlights the importance of understanding data rights, revealing that many dealers unknowingly buy back their own data from third parties. The discussion emphasizes the need for transparency and better practices, while also addressing the conflicting views on customer data ownership between dealers and OEMs. The conversation reflects on the industry's shift towards digital solutions and AI on podcast episode 24 of The Dealercast - Old Guys kNOw Sh*#. 🎙️ For more on The Dealercast - Old Guys kNOw Sh*#, visit: https://thedealercast.com/ [https://thedealercast.com/] Larry Bruce - https://www.linkedin.com/in/larry-bruce/ [https://www.linkedin.com/in/larry-bruce/] Jason Harris - https://www.linkedin.com/in/strategywithjason/ [https://www.linkedin.com/in/strategywithjason/] Robert Mudd - https://www.linkedin.com/in/robertmudd/ [https://www.linkedin.com/in/robertmudd/] #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry

Amazon and the Biz - Ep. 25

🎧 Robert Mudd, Larry Bruce and Jason Harris reflect and discuss the influence of Amazon on retail and consumer behavior in the automotive sector. They analyze Amazon's data collection and marketing strategies, comparing its potential to eBay Motors. The conversation also highlights Google's role in the industry and the importance of branding. Find out why the need for dealers to adapt to changing consumer behaviors and the shift from traditional to digital sales methods is vital on podcast episode 24 of The Dealercast - Old Guys kNOw Sh*#. 🎙️ For more on The Dealercast - Old Guys kNOw Sh*#, visit: https://thedealercast.com/ [https://thedealercast.com/] Larry Bruce - https://www.linkedin.com/in/larry-bruce/ [https://www.linkedin.com/in/larry-bruce/] Jason Harris - https://www.linkedin.com/in/strategywithjason/ [https://www.linkedin.com/in/strategywithjason/] Robert Mudd - https://www.linkedin.com/in/robertmudd/ [https://www.linkedin.com/in/robertmudd/] #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry

Retain and Gain Ep 6 - Stop Marketing and Start Conversations

Power up for Retain and Gain Podcast Episode 6 as Rob Mudd and Larry Bruce discuss how the automotive industry faces challenges with evolving marketing strategies that prioritize conversation over clicks. As the market has changed sales dynamics from customer relationships to click metrics, customers now prefer personal interactions and direct information. Events are vital for connections, while Google Analytics reshapes engagement measurement. Rob and Larry explore solutions that highlight the need for a Customer Data Platform and AI to improve sales efficiency and address low conversion rates on Retain and Gain Podcast Episode 6. For more on Retain and Gain, visit: https://RetainandGainPodcast.com/ [https://RetainandGainPodcast.com/] Larry Bruce - https://www.linkedin.com/in/larry-bruce/ [https://www.linkedin.com/in/larry-bruce/] Robert Mudd - https://www.linkedin.com/in/robertmudd/ [https://www.linkedin.com/in/robertmudd/] #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #dealercast #automotiveindustry