Deeep Dive: Marketing Insights Unplugged
SEO isn't dead. But it is being completely rewritten. In this Deep Dive episode, we explore how AI-powered search engines, ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity are transforming the way businesses get discovered online. Learn why Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are becoming critical, how Retrieval Augmented Generation (RAG) works behind the scenes, why AI citations matter more than rankings, and what Google's latest Search Console AI reports reveal about the future of search. We also discuss: • AI Overviews and zero-click search • Query fan-out and AI retrieval systems • Google's latest SEO and GEO guidance • EEAT in the AI era • FTC crackdowns on fake reviews and review gating • AI visibility measurement frameworks • The rise of operating-system-level AI agents • What businesses must do today to stay visible tomorrow If you're a marketer, SEO professional, founder, content creator, or business leader, this episode provides a roadmap for surviving and thriving in the age of AI search. #SEO #GEO #AEO #AISearch #ChatGPT #GoogleAIOverviews #DigitalMarketing #ContentMarketing #SearchEngineOptimization #GenerativeAI #LLM #MarketingStrategy #FutureOfSearch #PerplexityAI #GoogleGemini #AIMarketing #SearchConsole #GA4 #BrandVisibility #DeeepDivePodcast
77 episoder
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