"Customers Don't Care. They Want Magic" | DeepTech F**kUps w. Ola Wassvik E01 ft. Bengt Lindoff

"We Plugged It In. It Started Smoking." | DeepTech F**kUps w. Ola Wassvik E02 ft. Erik Kayser

Welcome to DeepTech F**kUps, the podcast where engineers and founders finally talk about the projects that didn't go to plan. In this second episode, host Ola Wassvik sits down with Erik Kayser, CTO and co-founder of Re:notch — a company built on the insight that energy isn't scarce, it's just mistimed. Re:notch stores summer solar heat underground and releases it to warm buildings in winter. Erik brings years of deep tech hardware experience and the battle scars to prove it. In this episode: → The server that crashed every Monday at 9am — for weeks — until someone finally sat in the room and watched. → A $50,000 display shipped to a US trade show. Plugged in. Started smoking. → Why deep tech trade show stands are almost always boring, and the 2x3 meter mural with a hidden Santa that stopped everyone in their tracks. → What to do when your centerpiece just died and the show opens in the morning. → Why deep tech companies almost always mess up their go-to-market. → How Re:notch got its name — and why the .com being available was basically the deciding vote. → "If you can't show the product, make it funny."If you've ever had hardware fail at the worst possible moment, hit subscribe. What's your worst trade show disaster? Drop it in the comments. #Startuplessons #Engineering #Hardware #EnergyStorage #CleanTech #Geothermal #Innovation #ProductDevelopment #TechPodcast #Founders #TradeShow

"Customers Don't Care. They Want Magic" | DeepTech F**kUps w. Ola Wassvik E01 ft. Bengt Lindoff

Welcome to DeepTech F**kUps, the podcast where engineers and founders finally talk about the projects that didn't go to plan. In this first episode, host Ola Wassvik (CCO and co-founder of Lightbringer, with 20+ years of deeptech startups behind him) sits down with Bengt Lindoff, Chief System Architect at Beamwave, ex-Ericsson and Huawei, and inventor on 600+ filed and 500+ granted US patents in mobile communications. Two decades of optical, RF, and wireless engineering, and the moments worth learning from so you don't repeat them. In this episode:→ The "perfect" optical design that cost 3x more to assemble than to buy parts.→ A 3G soft handover bug, and a patent filed one day before Qualcomm filed the same idea.→ "We'll never need more memory than this", and the engineer who spent 10 years proving them wrong.→ The Microsoft and Wacom test finger that wasn't actually a finger.→ Why RF will always be a little bit of black magic, and why copper tape sometimes fixes everything.→ What happens when your supplier quietly changes their cleaning liquid.→ Designing for the one person on Earth who'll point a magnifying glass at your screen.→ Why customers don't want technology, they want magic. If you've ever shipped a product that broke in ways you didn't expect, hit subscribe. What's your worst deeptech screw-up? Drop it in the comments. #deeptech [https://www.youtube.com/hashtag/deeptech] #StartupLessons [https://www.youtube.com/hashtag/startuplessons] #Engineering [https://www.youtube.com/hashtag/engineering] #Hardware [https://www.youtube.com/hashtag/hardware] #Wireless [https://www.youtube.com/hashtag/wireless] #5G [https://www.youtube.com/hashtag/5g] #6G [https://www.youtube.com/hashtag/6g] #Patents [https://www.youtube.com/hashtag/patents] #Innovation [https://www.youtube.com/hashtag/innovation] #ProductDevelopment [https://www.youtube.com/hashtag/productdevelopment] #TechPodcast [https://www.youtube.com/hashtag/techpodcast] EPISODE CREDITS Music by DIMMYSAD [https://pixabay.com/users/dimmysad-48986751/?utm_source=link-attribution&utm_medium=referral&utm_campaign=music&utm_content=345013] from Pixabay [https://pixabay.com/music//?utm_source=link-attribution&utm_medium=referral&utm_campaign=music&utm_content=345013]