Implementing ABM/IBM with Orian Roturier from GitGuardian

Implementing ABM/IBM with Orian Roturier from GitGuardian

In this episode, we explore the challenges and strategies of aligning sales and marketing with Orian Roturier from GitGuardian. Orian shares his approach to overcoming the reluctance of sales teams to adopt marketing strategies, emphasizing the role of Account-Based Marketing (ABM). Join us for this deep dive into sales and marketing synergy.