The Cobra Effect

The 30 Day Rule

You’re two weeks into a new campaign. The results aren’t awful, but they’re not great either. Then you see someone talking about a new trick that’s “working really well right now,” and suddenly you’re second-guessing everything. Should you stop? Try something else? That other approach looks so much better. Here’s the truth: your marketing probably isn’t broken. You’re just stopping it before it has time to work.

The Cobra Effect

This week we explore the Cobra Effect and the importance of aligning the right incentive with your agency to get the right outcome for your business

How to Reduce Your Google Tax Bill

Most business owners and marketing directors accept their monthly Google Ads bill as a necessary cost of doing business. But there is a hidden surcharge buried in every account. It is an invisible Google Tax that most businesses pay without ever realising it. Google Tax Calculator https://www.leaddigital.com/blog/how-to-reduce-your-google-tax-bill/

Yet another podcast!

Quick introduction to the new podcast we're launching in 2026