Merry Christmas! But also, did Coca-Cola invent Santa?

Merry Christmas! But also, did Coca-Cola invent Santa?

In the final episode of Doctor Branding this year, we're finishing on a festive note to find out whether Coca-Cola really did invent Santa, and if there's a branding-related take away to learn from. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy [http://gdayfrank.com/candy] Get full access to Doctor Branding at gdayfrank.substack.com/subscribe [https://gdayfrank.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

Should I do an unpaid internship after graduating, as a designer?

For many of us, landing a job can be a tough gig and in some workplaces they need over-the-top qualifications, while others only offer unpaid roles to juniors. So should you take that chance? Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy [http://gdayfrank.com/candy] Get full access to Doctor Branding at gdayfrank.substack.com/subscribe [https://gdayfrank.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

Do we need a minimum level of engagement for our brand services?

When things get busy, sometime we don't have the capacity to help everyone that comes our way, so what can be done when smaller jobs aren't the work you can take on right now? Let's treat this. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy [http://gdayfrank.com/candy] Get full access to Doctor Branding at gdayfrank.substack.com/subscribe [https://gdayfrank.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

How do I know if my targeting is working or not working?

Are we focused on the right kinds of customers or their needs to attract them and make them think of us when needed? Are we too niche or too broad? Let's look at targeting for better brand success. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy [http://gdayfrank.com/candy] Get full access to Doctor Branding at gdayfrank.substack.com/subscribe [https://gdayfrank.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

How can I make a living as a designer without client work?

For some designers, working with clients isn't their schtick. Good news is there are plenty of other ways to make a living as a designer, especially in branding, without client work. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy [http://gdayfrank.com/candy] Get full access to Doctor Branding at gdayfrank.substack.com/subscribe [https://gdayfrank.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]